Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q2 2025
Institutional positions in Purple Innovation, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 79
- −3 vs. Q1 2025
- Shares held
- 70.5M
- −4.89M (−6.5%) vs. Q1 2025
- Total value
- $51.4M
- −$5.83M (−10.2%) vs. Q1 2025
- New holders
- 23
- 11 more added
- Sold out
- 26
- 26 more reduced
2 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $42.1M |
| Q4 2025 | 76 | $44.6M |
| Q3 2025 | 85 | $63.6M |
| Q2 2025 | 79 | $51.4M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 87 | $87.4M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $142.3M |
| Q4 2023 | 88 | $85.1M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $294.0M |
| Q4 2022 | 120 | $397.3M |
| Q3 2022 | 114 | $343.3M |
| Q2 2022 | 115 | $289.1M |
| Q1 2022 | 144 | $535.9M |
| Q4 2021 | 141 | $998.8M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $34.2M | 2.45% | 00.0% | Unchanged |
| Wasatch Advisors Inc | 4,627,934 | $3.37M | 0.02% | +641,697+16.1% | Added |
| No Street GP LP | 3,600,000 | $2.63M | 0.20% | −278,970−7.2% | Reduced |
| Vanguard Group Inc | 2,631,102 | $1.92M | 0.00% | −334,382−11.3% | Reduced |
| FMR LLC | 1,940,045 | $1.41M | 0.00% | −1,497,881−43.6% | Reduced |
| BlackRock, Inc. | 1,784,973 | $1.30M | 0.00% | −2,368,234−57.0% | Reduced |
| Millennium Management LLC | 1,061,626 | $774.1K | 0.00% | +1,061,626 | New |
| Dynamic Advisor Solutions LLC | 901,176 | $657.1K | 0.02% | 00.0% | Unchanged |
| Invenomic Capital Management LP | 674,064 | $491.5K | 0.03% | −85,889−11.3% | Reduced |
| Geode Capital Management, LLC | 620,894 | $452.9K | 0.00% | −754,631−54.9% | Reduced |
| Goldman Sachs Group Inc | 396,167 | $288.9K | 0.00% | +157,539+66.0% | Added |
| JPMorgan Chase & Co | 390,412 | $284.7K | 0.00% | −126,712−24.5% | Reduced |
| Truist Financial Corp | 350,000 | $255.2K | 0.00% | −240,000−40.7% | Reduced |
| Jane Street Group, LLC | 347,523 | $253.4K | 0.00% | +347,523 | New |
| Anson Funds Management LP | 300,000 | $218.8K | 0.04% | +300,000 | New |
| Stratos Wealth Partners, LTD. | 296,189 | $216.0K | 0.00% | 00.0% | Unchanged |
| Charles Schwab Investment Management Inc | 265,604 | $193.7K | 0.00% | −126,113−32.2% | Reduced |
| Crumly & Associates Inc. | 254,613 | $185.7K | 0.05% | +90,950+55.6% | Added |
| Susquehanna International Group, LLP | 247,101 | $180.2K | 0.00% | +140,058+130.8% | Added |
| State Street Corp | 238,738 | $174.1K | 0.00% | −983,557−80.5% | Reduced |
| Morgan Stanley | 198,535 | $144.8K | 0.00% | −27,301−12.1% | Reduced |
| Marshall Wace, LLP | 175,626 | $128.2K | 0.00% | +175,626 | New |
| Royal Bank of Canada | 156,374 | $114.0K | 0.00% | +150,657+2,635.2% | Added |
| Tudor Investment Corp Et Al | 150,649 | $109.9K | 0.00% | 00.0% | Unchanged |
| Citadel Advisors LLC | 150,395 | $109.7K | 0.00% | −66,190−30.6% | Reduced |
| Divisadero Street Capital Management, LP | 138,605 | $101.1K | 0.01% | 00.0% | Unchanged |
| Y-Intercept (Hong Kong) Ltd | 136,254 | $99.4K | 0.00% | +136,254 | New |
| Northern Trust Corp | 130,864 | $95.4K | 0.00% | −353,818−73.0% | Reduced |
| Midwest Financial Group LLC | 115,000 | $83.9K | 0.04% | +115,000 | New |
| Invesco Ltd. | 112,900 | $82.3K | 0.00% | −82,305−42.2% | Reduced |
| CI Private Wealth, LLC | 103,500 | $75.5K | 0.00% | 00.0% | Unchanged |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $72.9K | 0.02% | 00.0% | Unchanged |
| Price T Rowe Associates Inc | 96,470 | $70.0K | 0.00% | −25,854−21.1% | Reduced |
| Qube Research & Technologies Ltd | 85,919 | $62.7K | 0.00% | +85,919 | New |
| Cubist Systematic Strategies, LLC | 81,754 | $59.6K | 0.00% | +81,754 | New |
| Dimensional Fund Advisors LP | 75,079 | $54.7K | 0.00% | −101,943−57.6% | Reduced |
| Jain Global LLC | 54,604 | $39.8K | 0.00% | +54,604 | New |
| LPL Financial LLC | 52,056 | $38.0K | 0.00% | +52,056 | New |
| MAI Capital Management | 50,000 | $36.5K | 0.00% | +50,000 | New |
| Point72 Asia (Singapore) Pte. Ltd. | 41,724 | $30.4K | 0.01% | +41,724 | New |
| AQR Capital Management LLC | 41,176 | $30.0K | 0.00% | +4,711+12.9% | Added |
| Patriot Financial Group Insurance Agency, LLC | 40,900 | $29.8K | 0.00% | −20,252−33.1% | Reduced |
| XTX Topco Ltd | 40,755 | $29.7K | 0.00% | +40,755 | New |
| Platform Technology Partners | 35,000 | $25.5K | 0.01% | 00.0% | Unchanged |
| Woodley Farra Manion Portfolio Management Inc | 30,480 | $22.2K | 0.00% | +30,480 | New |
| Simplex Trading, LLC | 29,107 | $21.0K | 0.00% | +10,792+58.9% | Added |
| Legacy Wealth Managment, LLC | 28,652 | $20.9K | 0.01% | 00.0% | Unchanged |
| Legacy Investment Solutions, LLC | 28,652 | $20.9K | 0.01% | +28,652 | New |
| Catalyst Funds Management Pty Ltd | 26,700 | $19.5K | 0.01% | +26,700 | New |
| Tower Research Capital LLC (TRC) | 24,647 | $18.0K | 0.00% | +11,739+90.9% | Added |
| UBS Group AG | 22,811 | $16.6K | 0.00% | −41,592−64.6% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 19,826 | $14.0K | 0.00% | −100−0.5% | Reduced |
| Ground Swell Capital, LLC | 18,120 | $13.2K | 0.02% | +18,120 | New |
| Neuberger Berman Group LLC | 15,659 | $11.4K | 0.00% | 00.0% | Unchanged |
| Cottage Street Advisors LLC | 14,300 | $10.4K | 0.01% | 00.0% | Unchanged |
| Cetera Investment Advisers | 13,020 | $9.49K | 0.00% | +20+0.2% | Added |
| Advisor Group Holdings, Inc. | 11,895 | $8.56K | 0.00% | −625−5.0% | Reduced |
| Fifth Lane Capital, LP | 11,411 | $8.32K | 0.01% | +11,411 | New |
| Kesler, Norman & Wride, LLC | 10,027 | $7.31K | 0.00% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $7.29K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $7.29K | 0.00% | 00.0% | Unchanged |
| Pingora Partners LLC | 6,451 | $4.70K | 0.00% | 00.0% | Unchanged |
| Global Retirement Partners, LLC | 5,103 | $3.72K | 0.00% | +5,103 | New |
| CWM, LLC | 3,725 | $3.00K | 0.00% | +177+5.0% | Added |
| Bank of America Corp | 2,704 | $1.97K | 0.00% | −32,174−92.2% | Reduced |
| BNP Paribas Arbitrage, SA | 2,067 | $1.51K | 0.00% | −1,572−43.2% | Reduced |
| Wells Fargo & Company | 1,580 | $1.15K | 0.00% | −32,965−95.4% | Reduced |
| Citigroup Inc | 859 | $626 | 0.00% | −39,620−97.9% | Reduced |
| IFP Advisors, Inc | 844 | $616 | 0.00% | 00.0% | Unchanged |
| Nisa Investment Advisors, LLC | 589 | $430 | 0.00% | +589 | New |
| Point72 (DIFC) Ltd | 497 | $362 | 0.00% | +497 | New |
| Larson Financial Group LLC | 293 | $214 | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 278 | $203 | 0.00% | +278 | New |
| Insight Financial Services | 140 | $102 | 0.00% | −1,781−92.7% | Reduced |
| True Wealth Design, LLC | 101 | $74 | 0.00% | +85+531.3% | Added |
| Essential Partners LLC | 42 | $31 | 0.00% | +42 | New |
| SBI Securities Co., Ltd. | 10 | $7 | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 5 | $4 | 0.00% | 00.0% | Unchanged |
| Barclays PLC | 2 | $2 | 0.00% | −57,275−100.0% | Reduced |
| Nuveen, LLC | 0 | $0 | 0.00% | −228,036−100.0% | Sold out |
| Bank of New York Mellon Corp | 0 | $0 | 0.00% | −135,070−100.0% | Sold out |
| Bridgeway Capital Management, LLC | 0 | $0 | 0.00% | −115,000−100.0% | Sold out |
| Rhumbline Advisers | 0 | $0 | 0.00% | −86,132−100.0% | Sold out |
| Group One Trading, L.P. | 0 | $0 | 0.00% | −72,362−100.0% | Sold out |
| Alliancebernstein L.P. | 0 | $0 | 0.00% | −64,870−100.0% | Sold out |
| Deutsche Bank AG | 0 | $0 | 0.00% | −56,698−100.0% | Sold out |
| Quadrant Capital Group LLC | 0 | $0 | 0.00% | −50,000−100.0% | Sold out |
| Intech Investment Management LLC | 0 | $0 | 0.00% | −39,081−100.0% | Sold out |
| Mirae Asset Global ETFs Holdings Ltd. | 0 | $0 | 0.00% | −33,743−100.0% | Sold out |
| SG Americas Securities, LLC | 0 | $0 | 0.00% | −28,789−100.0% | Sold out |
| Corebridge Financial, Inc. | 0 | $0 | 0.00% | −27,858−100.0% | Sold out |
| New York State Common Retirement Fund | 0 | $0 | 0.00% | −25,078−100.0% | Sold out |
| BBR Partners, LLC | 0 | $0 | 0.00% | −24,000−100.0% | Sold out |
| R Squared Ltd | 0 | $0 | 0.00% | −16,710−100.0% | Sold out |
| Squarepoint Ops LLC | 0 | $0 | 0.00% | −14,798−100.0% | Sold out |
| CIBC World Markets Corp | 0 | $0 | 0.00% | −12,618−100.0% | Sold out |
| ProShare Advisors LLC | 0 | $0 | 0.00% | −12,309−100.0% | Sold out |
| Wealth Group, Ltd. | 0 | $0 | 0.00% | −10,000−100.0% | Sold out |
| Sharpepoint LLC | 0 | $0 | 0.00% | −10,460−100.0% | Sold out |
| Legal & General Group Plc | 0 | $0 | 0.00% | −5,053−100.0% | Sold out |