Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Purple Innovation, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 70
- −4 vs. Q4 2025
- Shares held
- 63.7M
- +1.77M (+2.8%) vs. Q4 2025
- Total value
- $42.1M
- −$653.1K (−1.5%) vs. Q4 2025
- New holders
- 6
- 14 more added
- Sold out
- 10
- 21 more reduced
2 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $42.1M |
| Q4 2025 | 76 | $44.6M |
| Q3 2025 | 85 | $63.6M |
| Q2 2025 | 79 | $51.4M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 87 | $87.4M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $142.3M |
| Q4 2023 | 88 | $85.1M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $294.0M |
| Q4 2022 | 120 | $397.3M |
| Q3 2022 | 114 | $343.3M |
| Q2 2022 | 115 | $289.1M |
| Q1 2022 | 144 | $535.9M |
| Q4 2021 | 141 | $998.8M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $31.0M | 2.54% | 00.0% | Unchanged |
| Wasatch Advisors Inc | 5,071,444 | $3.35M | 0.02% | −45,241−0.9% | Reduced |
| Vanguard Capital Management LLC | 2,254,889 | $1.49M | 0.00% | +2,254,889 | New |
| BlackRock, Inc. | 1,045,474 | $691.3K | 0.00% | −4,728−0.5% | Reduced |
| Millennium Management LLC | 848,774 | $561.2K | 0.00% | −88,923−9.5% | Reduced |
| Dynamic Advisor Solutions LLC | 752,200 | $497.4K | 0.02% | 00.0% | Unchanged |
| Renaissance Technologies LLC | 677,654 | $448.1K | 0.00% | −90,841−11.8% | Reduced |
| Geode Capital Management, LLC | 676,083 | $447.1K | 0.00% | +50,936+8.1% | Added |
| Jacobs Levy Equity Management, Inc | 608,180 | $402.1K | 0.00% | −185,525−23.4% | Reduced |
| Anson Funds Management LP | 600,000 | $396.7K | 0.03% | +300,000+100.0% | Added |
| Invenomic Capital Management LP | 500,000 | $330.6K | 0.02% | −125,646−20.1% | Reduced |
| JPMorgan Chase & Co | 328,635 | $213.1K | 0.00% | −255,093−43.7% | Reduced |
| Vanguard Fiduciary Trust Co | 308,521 | $203.9K | 0.00% | +308,521 | New |
| Crumly & Associates Inc. | 292,063 | $193.1K | 0.04% | +16,450+6.0% | Added |
| Charles Schwab Investment Management Inc | 287,012 | $189.8K | 0.00% | +3,092+1.1% | Added |
| Stratos Wealth Partners, LTD. | 273,161 | $180.6K | 0.00% | 00.0% | Unchanged |
| State Street Corp | 259,838 | $171.8K | 0.00% | 00.0% | Unchanged |
| Tudor Investment Corp Et Al | 150,649 | $99.6K | 0.00% | 00.0% | Unchanged |
| Goldman Sachs Group Inc | 146,277 | $96.7K | 0.00% | +24,362+20.0% | Added |
| Divisadero Street Capital Management, LP | 138,605 | $91.6K | 0.00% | 00.0% | Unchanged |
| MML Investors Services, LLC | 131,951 | $87.2K | 0.00% | +9,997+8.2% | Added |
| Shay Capital LLC | 124,122 | $82.1K | 0.01% | 00.0% | Unchanged |
| XTX Topco Ltd | 116,224 | $76.8K | 0.00% | +867+0.8% | Added |
| Midwest Financial Group LLC | 115,000 | $76.0K | 0.03% | 00.0% | Unchanged |
| CI Private Wealth, LLC | 103,500 | $68.4K | 0.00% | −103,500−50.0% | Reduced |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $66.1K | 0.02% | 00.0% | Unchanged |
| Northern Trust Corp | 97,227 | $64.3K | 0.00% | 00.0% | Unchanged |
| LPL Financial LLC | 76,498 | $50.6K | 0.00% | +23,002+43.0% | Added |
| Bridgeway Capital Management, LLC | 75,000 | $49.6K | 0.00% | 00.0% | Unchanged |
| Citadel Advisors LLC | 64,822 | $42.9K | 0.00% | −68,020−51.2% | Reduced |
| Jane Street Group, LLC | 64,423 | $42.6K | 0.00% | −85,774−57.1% | Reduced |
| Legacy Wealth Managment, LLC | 57,612 | $38.1K | 0.02% | +13,992+32.1% | Added |
| UBS Group AG | 57,511 | $38.0K | 0.00% | +37,188+183.0% | Added |
| MAI Capital Management | 50,000 | $33.1K | 0.00% | 00.0% | Unchanged |
| Acadian Asset Management LLC | 50,018 | $32.0K | 0.00% | −57,802−53.6% | Reduced |
| Simplex Trading, LLC | 46,805 | $30.9K | 0.00% | +34,716+287.2% | Added |
| Virtu Financial LLC | 32,865 | $22.0K | 0.00% | +19,286+142.0% | Added |
| Woodley Farra Manion Portfolio Management Inc | 30,480 | $20.2K | 0.00% | 00.0% | Unchanged |
| Vanguard Global Advisers, LLC | 30,040 | $19.9K | 0.00% | +30,040 | New |
| Sharpepoint LLC | 28,835 | $19.1K | 0.01% | 00.0% | Unchanged |
| CAPROCK Group, Inc. | 27,420 | $18.1K | 0.00% | 00.0% | Unchanged |
| Davenport & Co LLC | 25,000 | $16.5K | 0.00% | 00.0% | Unchanged |
| Qube Research & Technologies Ltd | 24,478 | $16.2K | 0.00% | −1,878−7.1% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 19,826 | $13.0K | 0.00% | 00.0% | Unchanged |
| Cottage Street Advisors LLC | 14,300 | $9.46K | 0.00% | 00.0% | Unchanged |
| Point72 Asset Management, L.P. | 13,612 | $9.00K | 0.00% | −7,805−36.4% | Reduced |
| Plan Group Financial, LLC | 13,000 | $8.60K | 0.00% | +13,000 | New |
| Group One Trading, L.P. | 11,686 | $7.73K | 0.00% | −4,643−28.4% | Reduced |
| HRT Financial LP | 11,005 | $7.00K | 0.00% | +11,005 | New |
| Advisor Group Holdings, Inc. | 10,495 | $6.92K | 0.00% | −900−7.9% | Reduced |
| Kesler, Norman & Wride, LLC | 10,027 | $6.63K | 0.00% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $6.61K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $6.61K | 0.00% | 00.0% | Unchanged |
| Crewe Advisors LLC | 8,849 | $5.85K | 0.00% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 2,000 | $1.36K | 0.00% | 00.0% | Unchanged |
| Optiver Holding B.V. | 1,593 | $1.05K | 0.00% | 00.0% | Unchanged |
| Morgan Stanley | 1,487 | $984 | 0.00% | +16+1.1% | Added |
| FMR LLC | 928 | $614 | 0.00% | −4,301−82.3% | Reduced |
| IFP Advisors, Inc | 844 | $558 | 0.00% | 00.0% | Unchanged |
| Wells Fargo & Company | 413 | $273 | 0.00% | 00.0% | Unchanged |
| Larson Financial Group LLC | 293 | $194 | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 188 | $124 | 0.00% | +14+8.0% | Added |
| Insight Financial Services | 140 | $92 | 0.00% | 00.0% | Unchanged |
| CWM, LLC | 32 | $21 | 0.00% | −38−54.3% | Reduced |
| Rockefeller Capital Management L.P. | 30 | $20 | 0.00% | −5,000−99.4% | Reduced |
| SBI Securities Co., Ltd. | 10 | $7 | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 1 | $4 | 0.00% | −4−80.0% | Reduced |
| Barclays PLC | 1 | $1 | 0.00% | −1−50.0% | Reduced |
| GWM Advisors LLC | 1 | $1 | 0.00% | +1 | New |
| Royal Bank of Canada | 395 | $0 | 0.00% | −6−1.5% | Reduced |
| Fifth Lane Capital, LP | 0 | $0 | 0.00% | −100,000−100.0% | Sold out |
| Two Sigma Advisers, LP | 0 | $0 | 0.00% | −72,300−100.0% | Sold out |
| Two Sigma Investments, LP | 0 | $0 | 0.00% | −33,112−100.0% | Sold out |
| Two Sigma Securities, LLC | 0 | $0 | 0.00% | −23,792−100.0% | Sold out |
| Clear Harbor Asset Management, LLC | 0 | $0 | 0.00% | −10,600−100.0% | Sold out |
| Tower Research Capital LLC (TRC) | 0 | $0 | 0.00% | −6,494−100.0% | Sold out |
| SageView Advisory Group, LLC | 0 | $0 | 0.00% | −2,750−100.0% | Sold out |
| North Star Investment Management Corp. | 0 | $0 | 0.00% | −769−100.0% | Sold out |
| Bank of America Corp | 0 | $0 | 0.00% | −620−100.0% | Sold out |
| Citigroup Inc | 0 | $0 | 0.00% | −1−100.0% | Sold out |
| Vanguard Group Inc | – | – | – | – | Not filed |
| Global Retirement Partners, LLC | – | – | – | – | Not filed |