Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
Open-market trades, last 90 days
Open-market purchases (P) and sales (S) by Purple Innovation, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.
- Open-market buys
- 0 filings
- Open-market sells
- 0 filings
- Insiders trading
- 0
- Net value
- $0
- Purchases minus sales
Insider roster
Directors, officers and 10% owners who have filed a Form 4 for Purple Innovation, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.
| Name | Title | Last reported holding | Last filing | Filings, past year |
|---|---|---|---|---|
| Lucian Robert Gerard | Chief Financial Officer | 60,000 | May 6, 2026 | 1 |
| Vogensen Todd E. | Chief Financial Officer | 95,432 | Apr 2, 2026 | 2 |
| Ulrich George Turner | Principal Accounting Officer | 41,007 | Apr 2, 2026 | 2 |
| DeMartini Robert | Chief Executive Officer | 976,928 | Apr 2, 2026 | 2 |
| Hutchings Jeffrey Layne | Chief Innovation Officer | 96,947 | Apr 2, 2026 | 2 |
| Haynor Eric Scott | Chief Operating Officer | 260,805 | Apr 2, 2026 | 2 |
| Kerby Jeffery Scott | Chief of Owned Retail | 76,643 | Apr 2, 2026 | 2 |
| Coliseum Capital Partners, L.P. | Director, 10% Owner | 46,855,291Indirect | May 6, 2025 | 0 |
| Coliseum Capital, LLC | Director, 10% Owner | 46,855,291Indirect | May 6, 2025 | 0 |
| Coliseum Capital Management, LLC | Director, 10% Owner | 46,855,291Indirect | May 6, 2025 | 0 |
| Shackelton Christopher S | Director, 10% Owner | 46,855,291Indirect | May 6, 2025 | 0 |
| Gray Adam | Director, 10% Owner | 46,855,291Indirect | May 6, 2025 | 0 |
| Coliseum Capital Co-Invest III, L.P. | Director, 10% Owner | 46,855,291Indirect | May 6, 2025 | 0 |
| Roddy Jack | Chief People Officer | 85,833 | Apr 2, 2025 | 0 |
| McDermott Tricia | Chief Legal Officer | 25,832 | Mar 18, 2025 | 0 |
| Peterson Douglas Scott | Director | 3,233,959Indirect | Feb 3, 2025 | 0 |
| Krausz Keira | Chief Marketing Officer | 6,829 | Jun 21, 2024 | 0 |
| Dicamillo Gary T | Director | 158,478 | Aug 30, 2023 | 0 |
| Darling Seth Lane | Director | 48,765Indirect | Jun 27, 2023 | 0 |
| Hollingsworth Claudia | Director | 73,598Indirect | Jun 22, 2023 | 0 |
| Pate R Carter | Director | 48,714 | Jun 22, 2023 | 0 |
| McGarvey Casey Kale | Chief Legal Officer | 108,436 | Jun 22, 2023 | 0 |
| Serow Erika | Director | 31,765 | Jun 22, 2023 | 0 |
| Zepf Paul J | Director | 0 | May 1, 2023 | 0 |
| Zier Dawn M. | Director | 0 | May 1, 2023 | 0 |
| Anthos Pano | Director | 0 | May 1, 2023 | 0 |
| Varni Patrice Ann | Chief Marketing Officer | 3,123 | Oct 3, 2022 | 0 |
| Nussbaum Bennett | Interim CFO | – | Aug 19, 2022 | 0 |
| White Verdi Ray III | Chief Retail Officer | 525 | May 31, 2022 | 0 |
| Legg John A. | Chief Operating Officer | 3,645 | Mar 17, 2022 | 0 |
| Kiedaisch Gary Alan | Director | 78,443 | Mar 8, 2022 | 0 |
| Megibow Joseph B | Chief Executive Officer | – | Oct 4, 2021 | 0 |
Insider trades
Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| May 6, 2026 (view filing)10:57 AM ET | May 4 | 2 days | Lucian Robert GerardChief Financial Officer | PPurchaseClass A Common Stock | +60.0K | $0.4906 | +$29.4K | New position60.0K after | |
| Jun 28, 2024 (view filing) | Jun 26-28 | 2 days | DeMartini RobertChief Executive Officer | PPurchaseClass A Common Stock | +200.0K | $1.02 | +$203.2K | +43.1%663.7K after | 3 lots |
| Mar 26, 2024 (view filing) | Mar 22 | 4 days | Ulrich George TurnerPrincipal Accounting Officer | PPurchaseClass A Common Stock | +4.00K | $1.52 | +$6.08K | +31.1%16.9K after | |
| Jan 23, 2024 (view filing)4:37 PM ET | Jan 23 | Same day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock | +13.4M | – | – | –13.4M after | Derivative |
| Aug 30, 2023 (view filing) | Aug 28 | 2 days | Dicamillo Gary TDirector | PPurchaseClass A Common Stock | +10.0K | $2.22 | +$22.2K | +6.7%158.5K after | |
| Jun 6, 2023 (view filing) | Jun 2 | 4 days | McGarvey Casey KaleChief Legal Officer | PPurchaseClass A Common Stock | +22.3K | $2.85 | +$63.6K | +25.9%108.4K after | |
| May 30, 2023 (view filing) | May 26 | 4 days | Kerby Jeffery ScottChief of Owned Retail | PPurchaseClass A Common Stock | +16.4K | $3.45 | +$56.4K | +70.8%39.4K after | |
| May 17, 2023 (view filing) | May 15 | 2 days | DeMartini RobertCEO | PPurchaseClass A Common Stock | +50.0K | $2.97 | +$148.5K | +26.3%240.5K after | |
| May 16, 2023 (view filing) | May 16 | Same day | Darling Seth LaneDirector | PPurchaseClass A Common Stock | +17.0K | $3.03 | +$51.5K | New position17.0K after | |
| May 15, 2023 (view filing) | May 15 | Same day | Pate R CarterDirector | PPurchaseClass A Common Stock | +16.9K | $2.95 | +$50.0K | New position16.9K after | |
| Mar 27, 2023 (view filing) | Mar 23 | 4 days | Haynor Eric ScottChief Operating Officer | PPurchaseClass A Common Stock | +138.6K | $2.75 | +$381.1K | New position138.6K after | |
| Mar 27, 2023 (view filing) | Mar 23 | 4 days | Kerby Jeffery ScottChief of Owned Retail | PPurchaseClass A Common Stock | +23.1K | $2.77 | +$63.9K | New position23.1K after | |
| Feb 14, 2023 (view filing)8:31 AM ET | Feb 13 | 1 day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock | +5.96M | $4.50 | +$26.8M | +14.6%46.8M after | |
| Sep 20, 2022 (view filing) | Sep 16 | 4 days | McGarvey Casey KaleChief Legal Officer | PPurchaseClass A Common Stock | +30.0K | $2.85 | +$85.5K | +61.6%78.7K after | |
| Sep 9, 2022 (view filing) | Sep 7 | 2 days | Dicamillo Gary TDirector | PPurchaseClass A Common Stock | +10.0K | $2.66 | +$26.6K | +9.7%113.1K after | |
| Sep 9, 2022 (view filing) | Sep 6 | 3 daysLate | Roddy JackChief People Officer | PPurchaseClass A Common Stock | +2.00K | $2.74 | +$5.48K | +16.7%14.0K after | |
| May 26, 2022 (view filing)4:47 PM ET | May 24 | 2 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +960.4K | $4.57 | +$4.39M | +2.5%40.1M after | |
| May 26, 2022 (view filing)4:47 PM ET | May 25 | 1 day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchase | +716.3K | $4.78 | +$3.42M | +1.8%40.9M after | |
| May 26, 2022 (view filing) | May 24 | 2 days | Roddy JackChief People Officer | PPurchaseClass A Common Stock | +3.00K | $4.45 | +$13.3K | +33.3%12.0K after | |
| May 20, 2022 (view filing)8:23 PM ET | May 19 | 1 day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +328.0K | $4.87 | +$1.60M | +0.9%38.7M after | |
| May 20, 2022 (view filing)8:23 PM ET | May 20 | Same day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchase | +450.0K | $4.84 | +$2.18M | +1.2%39.2M after | |
| May 19, 2022 (view filing) | May 17 | 2 days | Roddy JackChief People Officer | PPurchaseClass A Common Stock | +6.00K | $4.85 | +$29.1K | +200.0%9.00K after | |
| May 19, 2022 (view filing) | Mar 31 | 49 days | Anthos PanoDirector | PPurchaseClass A Common Stock | +3.28K | $6.02 | +$19.7K | +37.7%12.0K after | Amended2 lots |
| May 19, 2022 (view filing) | Nov 23-24, 2020 | 542 days | Anthos PanoDirector | SSaleClass A Common Stock | −9.00K | $28.51 | −$256.6K | −27.2%24.1K after | Amended2 lots |
| May 18, 2022 (view filing)8:01 PM ET | May 16 | 2 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +2.08M | $4.68 | +$9.75M | +5.9%37.1M after | |
| May 18, 2022 (view filing)8:01 PM ET | May 17-18 | 1 day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchase | +1.27M | $4.63 | +$5.88M | +3.4%38.4M after | 2 lots |
| May 16, 2022 (view filing)4:22 PM ET | May 12 | 4 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +3.68M | $3.84 | +$14.1M | +11.9%34.6M after | |
| May 16, 2022 (view filing)4:22 PM ET | May 13 | 3 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchase | +420.0K | $4.46 | +$1.87M | +1.2%35.0M after | |
| May 16, 2022 (view filing) | May 13 | 3 days | Roddy JackChief People Officer | PPurchaseClass A Common Stock | +3.00K | $4.40 | +$13.2K | New position3.00K after | |
| Mar 31, 2022 (view filing)4:59 PM ET | Mar 30 | 1 day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +650.0K | $6.47 | +$4.21M | +2.1%30.9M after | |
| Mar 9, 2022 (view filing) | Mar 7 | 2 days | Zepf Paul JDirector | PPurchaseClass A Common Stock | +10.0K | $6.67 | +$66.7K | +15.9%72.8K after | |
| Mar 8, 2022 (view filing) | Mar 4 | 4 days | Kiedaisch Gary AlanDirector | PPurchaseClass A Common Stock | +30.0K | $6.94 | +$208.2K | +61.9%78.4K after | 2 lots |
| Mar 7, 2022 (view filing)6:39 PM ET | Mar 3 | 4 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +1.80M | $7.23 | +$13.0M | +10.7%18.6M after | |
| Mar 7, 2022 (view filing)6:39 PM ET | Mar 4-7 | 3 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchase | +4.67M | $7.20 | +$33.7M | +25.1%23.3M after | 2 lots |
| Mar 7, 2022 (view filing) | Mar 3 | 4 days | Zier Dawn M.Director | PPurchaseClass A Common Stock | +20.0K | $6.95 | +$139.0K | +450.2%24.4K after | |
| Jan 4, 2022 (view filing)4:28 PM ET | Dec 31, 2021 | 4 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +310.0K | $13.25 | +$4.11M | +1.9%16.8M after | |
| Dec 29, 2021 (view filing)4:51 PM ET | Dec 28 | 1 day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +120.0K | $13.52 | +$1.62M | +0.7%16.5M after | |
| Dec 28, 2021 (view filing)4:23 PM ET | Dec 23 | 5 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +439.1K | $13.81 | +$6.06M | +2.8%16.2M after | |
| Dec 28, 2021 (view filing)4:23 PM ET | Dec 27 | 1 day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchase | +155.3K | $13.46 | +$2.09M | +1.0%16.4M after | |
| Dec 20, 2021 (view filing)9:07 PM ET | Dec 16 | 4 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock ("Common Stock") | +1.88M | $10.46 | +$19.6M | +22.8%10.1M after | |
| Dec 20, 2021 (view filing)9:07 PM ET | Dec 17-20 | 3 days | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchase | +5.67M | $11.57 | +$65.5M | +56.0%15.8M after | 2 lots |
| Dec 20, 2021 (view filing) | Dec 16 | 4 days | McGarvey Casey KaleChief Legal Officer | PPurchaseClass A Common Stock | +47.7K | $10.48 | +$499.9K | New position47.7K after |