Purple Innovation, Inc.

PRPL

Exchange: Nasdaq
Industry: Household Furniture
SEC CIK: 0001643953

SEC filings (opens in a new tab)

Insider trades, last 90 days

None

No open-market purchases or sales were filed in the last 90 days.

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13F holders, Q2 2026

62

−8 vs. Q1 2026
Total value $22.15M

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Superinvestors holding PRPL

0

None of the superinvestors held PRPL at the end of Q2 2026.

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Price chart

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Latest insider trades

Open-market purchases and sales by PRPL insiders, newest first.

Insider trades
Filed (ET)	Trade date	Insider	Transaction	Shares	Avg price	Value	Shares after	Holding change	Filing
May 6, 202610:57 AM ET	May 4, 2026	Lucian Robert GerardChief Financial Officer	PPurchaseClass A Common Stock	+60K	$0.4906	+$29.44K	60K	New position	SEC
Jun 28, 2024	Jun 26 – Jun 28, 2024	DeMartini RobertChief Executive Officer	PPurchaseClass A Common Stock	+200K	$1.0162	+$203.24K	663.67K	+43.1%	SEC
Mar 26, 2024	Mar 22, 2024	Ulrich George TurnerPrincipal Accounting Officer	PPurchaseClass A Common Stock	+4K	$1.52	+$6.08K	16.87K	+31.1%	SEC
Jan 23, 20244:37 PM ET	Jan 23, 2024	COLISEUM CAPITAL PARTNERS, L.P. and 5 othersDirector, 10% Owner	PPurchaseClass A Common Stock · Derivative	+13.44M	–	–	13.44M	–	SEC
Aug 30, 2023	Aug 28, 2023	DICAMILLO GARY TDirector	PPurchaseClass A Common Stock	+10K	$2.22	+$22.2K	158.48K	+6.7%	SEC

Top 5 13F holders, Q2 2026

The largest institutional positions in PRPL at the end of Q2 2026.

Institutions holding PRPL in Q2 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Coliseum Capital Management, LLC	46,855,291	$16.73M	1.44%	00.0%	Unchanged
WASATCH ADVISORS INC	5,071,444	$1.81M	0.01%	00.0%	Unchanged
VANGUARD CAPITAL MANAGEMENT LLC	2,210,496	$789.15K	0.00%	−44,393−2.0%	Reduced
BlackRock, Inc.	1,045,427	$373.22K	0.00%	−470.0%	Reduced
Dynamic Advisor Solutions LLC	752,200	$268.54K	0.01%	00.0%	Unchanged