Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
Key figures
- Market capNo recent share count in SEC filings
- –
- Insider buysOpen market, last 90 days
- 0
- Insider sellsOpen market, last 90 days
- 0
- 13F holdersQ2 2026, −7 vs. previous quarter
- 62
- 13F valueReported value at the end of Q2 2026
- $22.1M
- Superinvestors holdingAt the end of Q2 2026
- 0
Price chart
Financials
See financial statementsFrom SEC filings, in USD.
- Revenue, FY2025
- $468.7M
- −3.9% year over year
- Net income, FY2025
- -$51.4M
- No comparable prior period
- Free cash flow, FY2025
- -$41.9M
- No comparable prior period
- Revenue, Q3 FY2026
- $96.5M
- −18.7% year over year
Revenue flow, FY2025
Green is profit; orange is costs, expenses and taxes. Percentages are shares of revenue.
Net loss for FY2025: $51.4M (11.0% of revenue).
Short interest
See short dataFrom FINRA, settlement date Oct 15, 2026.
- Short interest
- 132.6K
- Shares sold short
- Change
- −18.2K
- −12.1% vs. previous
- Days to cover
- 5.44
- At average daily volume
Superinvestors holding PRPL, Q2 2026
Go to the superinvestors tabNo superinvestor reported holding PRPL at the end of Q2 2026.
Latest insider trades
See all insider tradesOpen-market purchases and sales by Purple Innovation, Inc. insiders from Form 4, newest first.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| May 6, 2026 (view filing)10:57 AM ET | May 4 | 2 days | Lucian Robert GerardChief Financial Officer | PPurchaseClass A Common Stock | +60.0K | $0.4906 | +$29.4K | New position60.0K after | |
| Jun 28, 2024 (view filing) | Jun 26-28 | 2 days | DeMartini RobertChief Executive Officer | PPurchaseClass A Common Stock | +200.0K | $1.02 | +$203.2K | +43.1%663.7K after | 3 lots |
| Mar 26, 2024 (view filing) | Mar 22 | 4 days | Ulrich George TurnerPrincipal Accounting Officer | PPurchaseClass A Common Stock | +4.00K | $1.52 | +$6.08K | +31.1%16.9K after | |
| Jan 23, 2024 (view filing)4:37 PM ET | Jan 23 | Same day | Coliseum Capital Partners, L.P. and 5 othersDirector, 10% Owner | PPurchaseClass A Common Stock | +13.4M | – | – | –13.4M after | Derivative |
| Aug 30, 2023 (view filing) | Aug 28 | 2 days | Dicamillo Gary TDirector | PPurchaseClass A Common Stock | +10.0K | $2.22 | +$22.2K | +6.7%158.5K after | |
| Jun 6, 2023 (view filing) | Jun 2 | 4 days | McGarvey Casey KaleChief Legal Officer | PPurchaseClass A Common Stock | +22.3K | $2.85 | +$63.6K | +25.9%108.4K after | |
| May 30, 2023 (view filing) | May 26 | 4 days | Kerby Jeffery ScottChief of Owned Retail | PPurchaseClass A Common Stock | +16.4K | $3.45 | +$56.4K | +70.8%39.4K after | |
| May 17, 2023 (view filing) | May 15 | 2 days | DeMartini RobertCEO | PPurchaseClass A Common Stock | +50.0K | $2.97 | +$148.5K | +26.3%240.5K after | |
| May 16, 2023 (view filing) | May 16 | Same day | Darling Seth LaneDirector | PPurchaseClass A Common Stock | +17.0K | $3.03 | +$51.5K | New position17.0K after | |
| May 15, 2023 (view filing) | May 15 | Same day | Pate R CarterDirector | PPurchaseClass A Common Stock | +16.9K | $2.95 | +$50.0K | New position16.9K after |
Top 10 13F holders, Q2 2026
See all 62 holdersThe largest institutional positions in Purple Innovation, Inc. at the end of Q2 2026; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $16.7M | 1.44% | 00.0% | Unchanged |
| Wasatch Advisors Inc | 5,071,444 | $1.81M | 0.01% | 00.0% | Unchanged |
| Vanguard Capital Management LLC | 2,210,496 | $789.1K | 0.00% | −44,393−2.0% | Reduced |
| BlackRock, Inc. | 1,045,427 | $373.2K | 0.00% | −470.0% | Reduced |
| Dynamic Advisor Solutions LLC | 752,200 | $268.5K | 0.01% | 00.0% | Unchanged |
| Millennium Management LLC | 727,895 | $259.9K | 0.00% | −120,879−14.2% | Reduced |
| Geode Capital Management, LLC | 617,869 | $220.6K | 0.00% | −58,214−8.6% | Reduced |
| Jacobs Levy Equity Management, Inc | 608,180 | $217.1K | 0.00% | 00.0% | Unchanged |
| Shay Capital LLC | 371,207 | $132.5K | 0.01% | +247,085+199.1% | Added |
| Crumly & Associates Inc. | 333,263 | $119.0K | 0.02% | +41,200+14.1% | Added |
Holders of 5% or more of PRPL
See all 2 holders and filingsHolders whose latest Schedule 13D or 13G filing reports 5% or more of Purple Innovation, Inc..
| Holder | Latest form | Stake | Change | First filed | Latest filing | Filing |
|---|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 13D/A | 49.90%61.1M shares | 0.00 ppfrom 49.90% | Mar 9, 202122 filings | May 6, 2025 | SEC |
| Somnigroup International Inc. | 13G | 6.88%8.00M shares | New | Aug 14, 20251 filing | Aug 14, 2025 | SEC |