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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q3 2021

Institutional positions in Purple Innovation, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
133
−28 vs. Q2 2021
Shares held
70.8M
+4.82M (+7.3%) vs. Q2 2021
Total value
$1.49B
−$253.7M (−14.6%) vs. Q2 2021
New holders
15
67 more added
Sold out
43
31 more reduced

1 institution that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 133 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 87 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ3 2021: $1.49B
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $998.8MQ1 2022: $535.9MQ2 2022: $289.1MQ3 2022: $343.3MQ4 2022: $397.3MQ1 2023: $294.0MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $85.1MQ1 2024: $142.3MQ2 2024: $84.2MQ3 2024: $87.4MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.4MQ3 2025: $63.6MQ4 2025: $44.6MQ1 2026: $42.1MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$42.1M
Q4 202576$44.6M
Q3 202585$63.6M
Q2 202579$51.4M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202487$87.4M
Q2 202485$84.2M
Q1 202476$142.3M
Q4 202388$85.1M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$294.0M
Q4 2022120$397.3M
Q3 2022114$343.3M
Q2 2022115$289.1M
Q1 2022144$535.9M
Q4 2021141$998.8M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q2 2021.

Institutions holding PRPL in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
FMR LLC9,526,791$200.3M0.02%+1,673,050+21.3%Added
Coliseum Capital Management, LLC8,238,912$173.2M15.38%00.0%Unchanged
Wasatch Advisors Inc7,233,644$152.1M0.62%+1,627,651+29.0%Added
Capital Research Global Investors4,195,200$88.2M0.02%00.0%Unchanged
BlackRock Inc.3,552,095$74.7M0.00%+188,411+5.6%Added
ArrowMark Colorado Holdings LLC3,495,867$73.5M0.58%+2,645,735+311.2%Added
Janus Henderson Group PLC3,416,024$71.8M0.03%+5,528+0.2%Added
Vanguard Group Inc2,874,641$60.4M0.00%−27,103−0.9%Reduced
Clearbridge Investments, LLC2,278,974$47.9M0.03%+468,385+25.9%Added
Hawk Ridge Capital Management LP2,119,218$44.5M2.86%00.0%Unchanged
Woodson Capital Management, LP1,640,000$34.5M2.91%+240,000+17.1%Added
Lord, Abbett & Co. LLC1,496,222$31.5M0.08%+56,952+4.0%Added
Bloom Tree Partners, LLC1,470,894$30.9M4.11%+103,644+7.6%Added
Light Street Capital Management, LLC1,307,511$27.5M1.38%+54,523+4.4%Added
Van Berkom & Associates Inc.1,299,679$27.3M0.83%+1,299,679New
Principal Financial Group Inc1,243,233$26.1M0.02%+33,064+2.7%Added
Gilder Gagnon Howe & Co LLC1,129,294$23.7M0.12%−401,889−26.2%Reduced
Geode Capital Management, LLC1,021,651$21.5M0.00%+65,221+6.8%Added
State Street Corp1,009,749$21.2M0.00%+47,434+4.9%Added
Bayberry Capital Partners LP960,000$20.2M5.79%+110,000+12.9%Added
J. Goldman & Co LP891,036$18.7M1.67%+158,807+21.7%Added
Ci Investments Inc.874,506$18.4M0.07%−4,000−0.5%Reduced
Kornitzer Capital Management Inc636,060$13.4M0.21%+43,390+7.3%Added
Northern Trust Corp574,735$12.1M0.00%+27,362+5.0%Added
Penserra Capital Management LLC556,433$11.7M0.24%−121,804−18.0%Reduced
Stony Point Capital LLC503,277$10.6M2.89%+234,113+87.0%Added
Adage Capital Partners GP, L.L.C.500,000$10.5M0.02%+500,000New
Charles Schwab Investment Management Inc402,536$8.46M0.00%+4,527+1.1%Added
Nuveen Asset Management, LLC318,123$7.18M0.00%−261,477−45.1%Reduced
Dimensional Fund Advisors LP326,418$6.86M0.00%+84,536+34.9%Added
Scout Investments, Inc.321,722$6.76M0.10%+321,722New
Citadel Advisors LLC310,189$6.52M0.01%+188,289+154.5%Added
Susquehanna International Group, LLP297,644$6.26M0.01%−66,052−18.2%Reduced
Voloridge Investment Management, LLC297,321$6.25M0.04%+197,834+198.9%Added
Bank of America Corp257,497$5.41M0.00%−50,379−16.4%Reduced
Bank of New York Mellon Corp235,708$4.96M0.00%+27,734+13.3%Added
Public Employees Retirement System of Ohio217,466$4.57M0.02%+48,099+28.4%Added
Bank of Montreal202,444$4.46M0.00%+145,818+257.5%Added
Manatuck Hill Partners, LLC208,300$4.38M1.53%−178,800−46.2%Reduced
Brandywine Global Investment Management, LLC193,259$4.06M0.03%−2,300−1.2%Reduced
Alberta Investment Management Corp180,000$3.78M0.03%+180,000New
Lapides Asset Management, LLC153,600$3.23M1.34%+34,200+28.6%Added
Ameriprise Financial Inc152,833$3.21M0.00%+62,417+69.0%Added
Swiss National Bank131,500$2.76M0.00%00.0%Unchanged
EVR Research LP130,000$2.73M1.52%+130,000New
Goldman Sachs Group Inc119,057$2.50M0.00%+4,293+3.7%Added
Putnam Investments LLC114,393$2.40M0.00%+3,300+3.0%Added
Morgan Stanley113,149$2.38M0.00%−1,543−1.3%Reduced
Jane Street Group, LLC107,366$2.26M0.01%+107,366New
Royce & Associates LP94,000$1.98M0.01%00.0%Unchanged
JPMorgan Chase & Co91,236$1.92M0.00%−95,327−51.1%Reduced
Tudor Investment Corp Et Al90,109$1.89M0.04%+90,109New
Alpha Paradigm Partners, LLC87,910$1.85M0.74%+87,910New
Millennium Management LLC87,491$1.84M0.00%−51,563−37.1%Reduced
California State Teachers Retirement System80,148$1.69M0.00%+10,955+15.8%Added
Franklin Resources Inc62,480$1.31M0.00%00.0%Unchanged
Fiera Capital Corp60,000$1.26M0.00%+15,000+33.3%Added
CPWM, LLC53,500$1.13M0.10%00.0%Unchanged
UBS Asset Management Americas Inc51,722$1.09M0.00%+143+0.3%Added
Rhumbline Advisers51,030$1.07M0.00%+5,415+11.9%Added
LPL Financial LLC50,391$1.06M0.00%+850+1.7%Added
Alliancebernstein L.P.50,300$1.06M0.00%00.0%Unchanged
Credit Suisse AG41,525$872.0K0.00%+5,233+14.4%Added
Parametric Portfolio Associates LLC40,915$860.0K0.00%+494+1.2%Added
RBF Capital, LLC38,967$819.0K0.05%+7,393+23.4%Added
Deutsche Bank AG38,189$802.0K0.00%−29,351−43.5%Reduced
Holocene Advisors, LP36,291$763.0K0.00%+36,291New
Wolverine Trading, LLC34,499$761.0K0.02%+13,735+66.1%Added
EMC Capital Management38,604$745.0K0.42%00.0%Unchanged
New York State Common Retirement Fund35,305$742.0K0.00%−8,063−18.6%Reduced
Exencial Wealth Advisors, LLC33,274$699.0K0.03%+9,409+39.4%Added
American International Group, Inc.31,525$663.0K0.00%+3,384+12.0%Added
Price T Rowe Associates Inc30,595$643.0K0.00%+8,463+38.2%Added
Manufacturers Life Insurance Company, The29,735$625.0K0.00%+1,547+5.5%Added
Natixis Advisors, L.P.27,656$581.0K0.00%−39−0.1%Reduced
Invesco Ltd.26,505$557.0K0.00%+6,106+29.9%Added
Envestnet Asset Management Inc25,739$541.0K0.00%−1,593−5.8%Reduced
PEAK6 Investments LLC25,108$528.0K0.01%−18,996−43.1%Reduced
Squarepoint Ops LLC22,748$478.0K0.00%+11,212+97.2%Added
Norges Bank22,500$473.0K0.00%−353,900−94.0%Reduced
PDT Partners, LLC22,454$472.0K0.03%−1,400−5.9%Reduced
Man Group plc22,108$465.0K0.00%+10,205+85.7%Added
Voya Investment Management LLC21,125$444.0K0.00%+1,483+7.6%Added
Legal & General Group Plc20,388$428.0K0.00%+12,501+158.5%Added
MetLife Investment Management20,175$424.1K0.00%+2,031+11.2%Added
Ensign Peak Advisors, Inc20,000$420.0K0.00%00.0%Unchanged
Simplex Trading, LLC14,767$411.0K0.01%−700−4.5%Reduced
IMC-Chicago, LLC17,110$360.0K0.03%−1,499−8.1%Reduced
Cutler Group LP17,107$359.0K0.03%+4,308+33.7%Added
M&T Bank Corp16,934$356.0K0.00%−124−0.7%Reduced
Cubist Systematic Strategies, LLC16,291$342.0K0.00%−60,056−78.7%Reduced
Arizona State Retirement System16,254$342.0K0.00%+33+0.2%Added
Group One Trading, L.P.15,321$322.0K0.01%+15,321New
Metropolitan Life Insurance Co14,377$302.2K0.00%+486+3.5%Added
Virtu Financial LLC13,794$290.0K0.03%−10,857−44.0%Reduced
American Century Companies Inc13,761$289.0K0.00%+2,519+22.4%Added
Handelsbanken Fonder AB12,300$259.0K0.00%00.0%Unchanged
Thrivent Financial for Lutherans12,130$255.0K0.00%00.0%Unchanged
Tower Research Capital LLC (TRC)11,823$248.0K0.01%+10,354+704.8%Added
Gsa Capital Partners LLP11,580$243.0K0.02%−99,355−89.6%Reduced