Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Purple Innovation, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 85
- +7 vs. Q2 2025
- Shares held
- 68.1M
- −2.36M (−3.3%) vs. Q2 2025
- Total value
- $63.6M
- +$12.2M (+23.8%) vs. Q2 2025
- New holders
- 22
- 9 more added
- Sold out
- 15
- 27 more reduced
1 institution that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $42.1M |
| Q4 2025 | 76 | $44.6M |
| Q3 2025 | 85 | $63.6M |
| Q2 2025 | 79 | $51.4M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 87 | $87.4M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $142.3M |
| Q4 2023 | 88 | $85.1M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $294.0M |
| Q4 2022 | 120 | $397.3M |
| Q3 2022 | 114 | $343.3M |
| Q2 2022 | 115 | $289.1M |
| Q1 2022 | 144 | $535.9M |
| Q4 2021 | 141 | $998.8M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $43.8M | 4.27% | 00.0% | Unchanged |
| Wasatch Advisors Inc | 5,116,685 | $4.78M | 0.03% | +488,751+10.6% | Added |
| Vanguard Group Inc | 2,593,450 | $2.42M | 0.00% | −37,652−1.4% | Reduced |
| FMR LLC | 1,537,248 | $1.44M | 0.00% | −402,797−20.8% | Reduced |
| BlackRock, Inc. | 1,064,345 | $994.3K | 0.00% | −720,628−40.4% | Reduced |
| Millennium Management LLC | 1,018,697 | $951.7K | 0.00% | −42,929−4.0% | Reduced |
| No Street GP LP | 857,768 | $801.3K | 0.05% | −2,742,232−76.2% | Reduced |
| Jacobs Levy Equity Management, Inc | 810,450 | $757.1K | 0.00% | +810,450 | New |
| Renaissance Technologies LLC | 794,043 | $741.8K | 0.00% | +794,043 | New |
| JPMorgan Chase & Co | 758,180 | $708.3K | 0.00% | +367,768+94.2% | Added |
| Dynamic Advisor Solutions LLC | 752,200 | $702.7K | 0.02% | −148,976−16.5% | Reduced |
| Invenomic Capital Management LP | 639,864 | $597.8K | 0.03% | −34,200−5.1% | Reduced |
| Geode Capital Management, LLC | 620,894 | $580.2K | 0.00% | 00.0% | Unchanged |
| Susquehanna International Group, LLP | 450,592 | $420.9K | 0.00% | +203,491+82.4% | Added |
| Anson Funds Management LP | 300,000 | $280.3K | 0.03% | 00.0% | Unchanged |
| Charles Schwab Investment Management Inc | 284,300 | $265.6K | 0.00% | +18,696+7.0% | Added |
| Stratos Wealth Partners, LTD. | 273,161 | $255.2K | 0.00% | −23,028−7.8% | Reduced |
| Crumly & Associates Inc. | 254,613 | $237.9K | 0.05% | 00.0% | Unchanged |
| Goldman Sachs Group Inc | 253,296 | $236.6K | 0.00% | −142,871−36.1% | Reduced |
| Two Sigma Advisers, LP | 244,900 | $228.8K | 0.00% | +244,900 | New |
| State Street Corp | 238,738 | $223.0K | 0.00% | 00.0% | Unchanged |
| Tudor Investment Corp Et Al | 150,649 | $140.7K | 0.00% | 00.0% | Unchanged |
| Squarepoint Ops LLC | 143,975 | $134.5K | 0.00% | +143,975 | New |
| Divisadero Street Capital Management, LP | 138,605 | $129.5K | 0.01% | 00.0% | Unchanged |
| Jane Street Group, LLC | 131,041 | $122.4K | 0.00% | −216,482−62.3% | Reduced |
| Fifth Lane Capital, LP | 124,485 | $116.3K | 0.12% | +113,074+990.9% | Added |
| Shay Capital LLC | 124,122 | $116.0K | 0.02% | +124,122 | New |
| Midwest Financial Group LLC | 115,000 | $107.4K | 0.05% | 00.0% | Unchanged |
| CI Private Wealth, LLC | 103,500 | $96.7K | 0.00% | 00.0% | Unchanged |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $93.4K | 0.02% | 00.0% | Unchanged |
| Northern Trust Corp | 97,531 | $91.1K | 0.00% | −33,333−25.5% | Reduced |
| Acadian Asset Management LLC | 95,210 | $87.0K | 0.00% | +95,210 | New |
| Bridgeway Capital Management, LLC | 75,000 | $70.1K | 0.00% | +75,000 | New |
| Royal Bank of Canada | 63,401 | $58.0K | 0.00% | −92,973−59.5% | Reduced |
| Two Sigma Investments, LP | 60,661 | $56.7K | 0.00% | +60,661 | New |
| Virtu Financial LLC | 57,128 | $53.0K | 0.00% | +57,128 | New |
| Invesco Ltd. | 55,709 | $52.0K | 0.00% | −57,191−50.7% | Reduced |
| LPL Financial LLC | 52,296 | $48.9K | 0.00% | +240+0.5% | Added |
| MAI Capital Management | 50,000 | $46.7K | 0.00% | 00.0% | Unchanged |
| Citadel Advisors LLC | 46,690 | $43.6K | 0.00% | −103,705−69.0% | Reduced |
| Legacy Wealth Managment, LLC | 43,620 | $40.8K | 0.02% | +14,968+52.2% | Added |
| Truist Financial Corp | 40,000 | $37.4K | 0.00% | −310,000−88.6% | Reduced |
| Platform Technology Partners | 35,000 | $32.7K | 0.01% | 00.0% | Unchanged |
| R Squared Ltd | 34,875 | $32.6K | 0.01% | +34,875 | New |
| CAPROCK Group, Inc. | 27,420 | $31.8K | 0.00% | +27,420 | New |
| Prudential Financial Inc | 33,800 | $31.6K | 0.00% | +33,800 | New |
| Morgan Stanley | 33,487 | $31.3K | 0.00% | −165,048−83.1% | Reduced |
| XTX Topco Ltd | 30,622 | $28.6K | 0.00% | −10,133−24.9% | Reduced |
| Qube Research & Technologies Ltd | 30,487 | $28.5K | 0.00% | −55,432−64.5% | Reduced |
| Woodley Farra Manion Portfolio Management Inc | 30,480 | $28.5K | 0.00% | 00.0% | Unchanged |
| UBS Group AG | 28,069 | $26.2K | 0.00% | +5,258+23.1% | Added |
| Simplex Trading, LLC | 27,858 | $26.0K | 0.00% | −1,249−4.3% | Reduced |
| Davenport & Co LLC | 25,000 | $23.4K | 0.00% | +25,000 | New |
| Point72 Asia (Singapore) Pte. Ltd. | 20,911 | $19.5K | 0.00% | −20,813−49.9% | Reduced |
| Centiva Capital, LP | 20,546 | $19.2K | 0.00% | +20,546 | New |
| Cambridge Investment Research Advisors, Inc. | 19,826 | $19.0K | 0.00% | 00.0% | Unchanged |
| GTS Securities LLC | 18,014 | $16.8K | 0.00% | +18,014 | New |
| HRT Financial LP | 15,855 | $14.0K | 0.00% | +15,855 | New |
| Cottage Street Advisors LLC | 14,300 | $13.4K | 0.01% | 00.0% | Unchanged |
| Advisor Group Holdings, Inc. | 12,270 | $12.0K | 0.00% | +375+3.2% | Added |
| Sterling Investment Counsel, LLC | 10,000 | $9.34K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $9.34K | 0.01% | 00.0% | Unchanged |
| Crewe Advisors LLC | 8,849 | $8.27K | 0.00% | +8,849 | New |
| Kesler, Norman & Wride, LLC | 10,027 | $7.82K | 0.00% | 00.0% | Unchanged |
| Cubist Systematic Strategies, LLC | 8,026 | $7.50K | 0.00% | −73,728−90.2% | Reduced |
| Global Retirement Partners, LLC | 5,103 | $4.77K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 2,735 | $2.56K | 0.00% | −21,912−88.9% | Reduced |
| Jones Financial Companies LLLP | 2,000 | $1.90K | 0.00% | +2,000 | New |
| BNP Paribas Arbitrage, SA | 1,139 | $1.06K | 0.00% | −928−44.9% | Reduced |
| Citigroup Inc | 859 | $802 | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 844 | $788 | 0.00% | 00.0% | Unchanged |
| North Star Investment Management Corp. | 769 | $718 | 0.00% | +769 | New |
| Fortitude Family Office, LLC | 699 | $653 | 0.00% | +699 | New |
| Bank of America Corp | 610 | $570 | 0.00% | −2,094−77.4% | Reduced |
| Point72 (DIFC) Ltd | 497 | $464 | 0.00% | 00.0% | Unchanged |
| Wells Fargo & Company | 413 | $386 | 0.00% | −1,167−73.9% | Reduced |
| Larson Financial Group LLC | 293 | $274 | 0.00% | 00.0% | Unchanged |
| Insight Financial Services | 140 | $130 | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 48 | $45 | 0.00% | −230−82.7% | Reduced |
| Optiver Holding B.V. | 42 | $39 | 0.00% | +42 | New |
| Rockefeller Capital Management L.P. | 30 | $29 | 0.00% | +30 | New |
| SBI Securities Co., Ltd. | 10 | $9 | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 5 | $5 | 0.00% | 00.0% | Unchanged |
| Barclays PLC | 2 | $2 | 0.00% | 00.0% | Unchanged |
| CWM, LLC | 168 | $0 | 0.00% | −3,557−95.5% | Reduced |
| Marshall Wace, LLP | 0 | $0 | 0.00% | −175,626−100.0% | Sold out |
| Y-Intercept (Hong Kong) Ltd | 0 | $0 | 0.00% | −136,254−100.0% | Sold out |
| Price T Rowe Associates Inc | 0 | $0 | 0.00% | −96,470−100.0% | Sold out |
| Dimensional Fund Advisors LP | 0 | $0 | 0.00% | −75,079−100.0% | Sold out |
| Jain Global LLC | 0 | $0 | 0.00% | −54,604−100.0% | Sold out |
| AQR Capital Management LLC | 0 | $0 | 0.00% | −41,176−100.0% | Sold out |
| Patriot Financial Group Insurance Agency, LLC | 0 | $0 | 0.00% | −40,900−100.0% | Sold out |
| Catalyst Funds Management Pty Ltd | 0 | $0 | 0.00% | −26,700−100.0% | Sold out |
| Ground Swell Capital, LLC | 0 | $0 | 0.00% | −18,120−100.0% | Sold out |
| Neuberger Berman Group LLC | 0 | $0 | 0.00% | −15,659−100.0% | Sold out |
| Cetera Investment Advisers | 0 | $0 | 0.00% | −13,020−100.0% | Sold out |
| Pingora Partners LLC | 0 | $0 | 0.00% | −6,451−100.0% | Sold out |
| Nisa Investment Advisors, LLC | 0 | $0 | 0.00% | −589−100.0% | Sold out |
| True Wealth Design, LLC | 0 | $0 | 0.00% | −101−100.0% | Sold out |
| Essential Partners LLC | 0 | $0 | 0.00% | −42−100.0% | Sold out |