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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

Q3 2025 vs. Q2 2025

How the institutions holding Purple Innovation, Inc. changed between Q2 2025 and Q3 2025.

All holders in Q3 2025All holders in Q2 2025

13F holders of PRPL: Q2 2025 compared with Q3 2025
MeasureQ2 2025Of which not filed for Q3 2025Q3 2025Change
Holders79185+7
Shares70.4M28.7K67.7M−2.66M (−3.8%)
Value$51.3M$20.9K$63.3M+$11.9M (+23.3%)

1 institution that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so the changes leave them out.

New holders (22)

Institutions that held Purple Innovation, Inc. at the end of Q3 2025 but not at the end of Q2 2025.

Institutions new to PRPL in Q3 2025
InstitutionSharesValue% of portfolio
Jacobs Levy Equity Management, Inc810,450$757.1K0.00%
Renaissance Technologies LLC794,043$741.8K0.00%
Two Sigma Advisers, LP244,900$228.8K0.00%
Squarepoint Ops LLC143,975$134.5K0.00%
Shay Capital LLC124,122$116.0K0.02%
Acadian Asset Management LLC95,210$87.0K0.00%
Bridgeway Capital Management, LLC75,000$70.1K0.00%
Two Sigma Investments, LP60,661$56.7K0.00%
Virtu Financial LLC57,128$53.0K0.00%
R Squared Ltd34,875$32.6K0.01%
CAPROCK Group, Inc.27,420$31.8K0.00%
Prudential Financial Inc33,800$31.6K0.00%
Davenport & Co LLC25,000$23.4K0.00%
Centiva Capital, LP20,546$19.2K0.00%
GTS Securities LLC18,014$16.8K0.00%
HRT Financial LP15,855$14.0K0.00%
Crewe Advisors LLC8,849$8.27K0.00%
Jones Financial Companies LLLP2,000$1.90K0.00%
North Star Investment Management Corp.769$7180.00%
Fortitude Family Office, LLC699$6530.00%
Optiver Holding B.V.42$390.00%
Rockefeller Capital Management L.P.30$290.00%

Sold out (15)

Institutions that held Purple Innovation, Inc. at the end of Q2 2025 and filed for Q3 2025 without it.

Not filed for Q3 2025 yet (1)

Institutions that held Purple Innovation, Inc. at the end of Q2 2025 and haven't filed a 13F for Q3 2025. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding PRPL in Q2 2025 that haven't filed for Q3 2025
InstitutionShares, Q2 2025Value, Q2 2025
Legacy Investment Solutions, LLC28,652$20.9K