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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q4 2021

Institutional positions in Purple Innovation, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
141
+9 vs. Q3 2021
Shares held
75.3M
+4.55M (+6.4%) vs. Q3 2021
Total value
$998.8M
−$490.1M (−32.9%) vs. Q3 2021
New holders
41
48 more added
Sold out
32
36 more reduced

1 institution that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 141 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 87 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ4 2021: $998.8M
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $998.8MQ1 2022: $535.9MQ2 2022: $289.1MQ3 2022: $343.3MQ4 2022: $397.3MQ1 2023: $294.0MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $85.1MQ1 2024: $142.3MQ2 2024: $84.2MQ3 2024: $87.4MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.4MQ3 2025: $63.6MQ4 2025: $44.6MQ1 2026: $42.1MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$42.1M
Q4 202576$44.6M
Q3 202585$63.6M
Q2 202579$51.4M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202487$87.4M
Q2 202485$84.2M
Q1 202476$142.3M
Q4 202388$85.1M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$294.0M
Q4 2022120$397.3M
Q3 2022114$343.3M
Q2 2022115$289.1M
Q1 2022144$535.9M
Q4 2021141$998.8M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2021.

Institutions holding PRPL in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Coliseum Capital Management, LLC16,805,253$223.0M17.05%+8,566,341+104.0%Added
FMR LLC7,930,285$105.2M0.01%−1,596,506−16.8%Reduced
Wasatch Advisors Inc6,950,771$92.2M0.38%−282,873−3.9%Reduced
Van Berkom & Associates Inc.4,858,349$64.5M1.90%+3,558,670+273.8%Added
Janus Henderson Group PLC4,415,250$58.6M0.02%+999,226+29.3%Added
BlackRock Inc.3,606,948$47.9M0.00%+54,853+1.5%Added
Schwartz Investment Counsel Inc3,396,030$45.1M1.75%+3,396,030New
Vanguard Group Inc2,849,156$37.8M0.00%−25,485−0.9%Reduced
Bayberry Capital Partners LP2,190,000$29.1M8.43%+1,230,000+128.1%Added
Bank of America Corp2,126,874$28.2M0.00%+1,869,377+726.0%Added
Capital Research Global Investors1,950,000$25.9M0.01%−2,245,200−53.5%Reduced
Clearbridge Investments, LLC1,796,383$23.8M0.02%−482,591−21.2%Reduced
Woodson Capital Management, LP1,750,000$23.2M2.79%+110,000+6.7%Added
Principal Financial Group Inc1,236,047$16.4M0.01%−7,186−0.6%Reduced
State Street Corp1,118,804$14.8M0.00%+109,055+10.8%Added
Brandywine Global Investment Management, LLC1,081,187$14.3M0.10%+887,928+459.4%Added
Geode Capital Management, LLC996,090$13.2M0.00%−25,561−2.5%Reduced
Ci Investments Inc.858,656$11.4M0.04%−15,850−1.8%Reduced
Voloridge Investment Management, LLC781,658$10.4M0.06%+484,337+162.9%Added
Penserra Capital Management LLC674,376$8.95M0.19%+117,943+21.2%Added
Northern Trust Corp572,638$7.60M0.00%−2,097−0.4%Reduced
Susquehanna International Group, LLP553,372$7.34M0.01%+255,728+85.9%Added
Nomura Holdings Inc410,400$5.45M0.03%+410,400New
Charles Schwab Investment Management Inc409,568$5.43M0.00%+7,032+1.7%Added
RBF Capital, LLC348,442$4.62M0.29%+309,475+794.2%Added
Scout Investments, Inc.315,660$4.19M0.06%−6,062−1.9%Reduced
Millennium Management LLC313,123$4.16M0.00%+225,632+257.9%Added
Dimensional Fund Advisors LP308,087$4.09M0.00%−18,331−5.6%Reduced
Lapides Asset Management, LLC291,700$3.87M1.69%+138,100+89.9%Added
CTF Capital Management, LP284,521$3.78M2.44%+284,521New
Goldman Sachs Group Inc242,622$3.22M0.00%+123,565+103.8%Added
Morgan Stanley221,641$2.94M0.00%+108,492+95.9%Added
Public Employees Retirement System of Ohio217,466$2.89M0.01%00.0%Unchanged
Bank of New York Mellon Corp178,348$2.37M0.00%−57,360−24.3%Reduced
Assenagon Asset Management S.A.178,016$2.36M0.01%+178,016New
Nuveen Asset Management, LLC226,797$2.02M0.00%−91,326−28.7%Reduced
Ameriprise Financial Inc151,241$2.01M0.00%−1,592−1.0%Reduced
Swiss National Bank131,500$1.75M0.00%00.0%Unchanged
Mercer Global Advisors Inc110,557$1.47M0.01%+110,557New
Stifel Financial Corp104,810$1.39M0.00%+104,810New
Tudor Investment Corp Et Al91,190$1.21M0.02%+1,081+1.2%Added
JPMorgan Chase & Co91,001$1.21M0.00%−235−0.3%Reduced
CPWM, LLC53,500$1.13M0.09%00.0%Unchanged
California State Teachers Retirement System81,570$1.08M0.00%+1,422+1.8%Added
Barclays PLC80,000$1.06M0.00%+79,000+7,900.0%Added
Aigen Investment Management, LP100,906$1.01M0.06%+100,906New
BNP Paribas Arbitrage, SA76,363$1.01M0.00%+65,703+616.4%Added
G2 Investment Partners Management LLC75,000$995.0K0.17%+75,000New
Schonfeld Strategic Advisors LLC70,000$929.0K0.01%+70,000New
Walleye Trading LLC69,925$928.0K0.02%+69,925New
Franklin Resources Inc62,692$832.0K0.00%+212+0.3%Added
Aristides Capital LLC61,775$820.0K0.47%+61,775New
Natixis Advisors, L.P.61,264$813.0K0.00%+33,608+121.5%Added
EMC Capital Management53,626$712.0K0.38%+15,022+38.9%Added
PEAK6 Investments LLC53,093$705.0K0.02%+27,985+111.5%Added
Jane Street Group, LLC52,559$697.0K0.00%−54,807−51.0%Reduced
LPL Financial LLC52,338$695.0K0.00%+1,947+3.9%Added
Rhumbline Advisers51,716$686.0K0.00%+686+1.3%Added
Alliancebernstein L.P.50,300$667.0K0.00%00.0%Unchanged
AE Wealth Management LLC48,214$640.0K0.00%+48,214New
Exencial Wealth Advisors, LLC43,923$583.0K0.03%+10,649+32.0%Added
UBS Asset Management Americas Inc41,630$552.4K0.00%−10,092−19.5%Reduced
Wells Fargo & Company41,195$547.0K0.00%+31,796+338.3%Added
New York State Common Retirement Fund40,972$544.0K0.00%+5,667+16.1%Added
Credit Suisse AG40,540$539.0K0.00%−985−2.4%Reduced
Squarepoint Ops LLC39,391$523.0K0.00%+16,643+73.2%Added
Deutsche Bank AG37,561$499.0K0.00%−628−1.6%Reduced
Dark Forest Capital Management LP36,323$482.0K0.18%+36,323New
Point72 Asset Management, L.P.34,700$460.0K0.00%+34,700New
Envestnet Asset Management Inc33,763$448.0K0.00%+8,024+31.2%Added
Holocene Advisors, LP31,542$419.0K0.00%−4,749−13.1%Reduced
American International Group, Inc.30,610$406.0K0.00%−915−2.9%Reduced
Manufacturers Life Insurance Company, The30,107$400.0K0.00%+372+1.3%Added
Man Group plc29,643$393.0K0.00%+7,535+34.1%Added
Ironwood Investment Management LLC29,613$393.0K0.19%+29,613New
Ensign Peak Advisors, Inc26,510$351.0K0.00%+6,510+32.6%Added
Invesco Ltd.25,607$340.0K0.00%−898−3.4%Reduced
Russell Investments Group, Ltd.23,994$317.0K0.00%+23,994New
Parametric Portfolio Associates LLC23,669$314.0K0.00%−17,246−42.2%Reduced
UBS Group AG22,032$293.0K0.00%+20,468+1,308.7%Added
Voya Investment Management LLC21,421$284.0K0.00%+296+1.4%Added
Full Sail Capital, LLC31,810$274.0K0.02%+31,810New
Legal & General Group Plc20,486$272.0K0.00%+98+0.5%Added
Sterling Investment Counsel, LLC18,460$245.0K0.17%+18,460New
Royal Bank of Canada17,553$233.0K0.00%+11,612+195.5%Added
Citigroup Inc17,513$232.0K0.00%+9,158+109.6%Added
Citadel Advisors LLC17,215$228.0K0.00%−292,974−94.5%Reduced
IMC-Chicago, LLC16,731$222.0K0.01%−379−2.2%Reduced
Arizona State Retirement System16,077$213.0K0.00%−177−1.1%Reduced
American Century Companies Inc15,151$201.0K0.00%+1,390+10.1%Added
Blueshift Asset Management, LLC14,927$198.0K0.02%+14,927New
Metropolitan Life Insurance Co13,700$181.8K0.00%−677−4.7%Reduced
Shay Capital LLC13,540$180.0K0.07%+13,540New
Cambridge Investment Research Advisors, Inc.13,332$177.0K0.00%+3,225+31.9%Added
MetLife Investment Management13,015$172.7K0.00%−7,160−35.5%Reduced
ProShare Advisors LLC12,584$167.0K0.00%+12,584New
Price T Rowe Associates Inc12,449$165.0K0.00%−18,146−59.3%Reduced
Handelsbanken Fonder AB12,300$163.0K0.00%00.0%Unchanged
Teacher Retirement System of Texas11,402$151.0K0.00%+1,785+18.6%Added
Thrivent Financial for Lutherans10,604$141.0K0.00%−1,526−12.6%Reduced