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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q2 2021

Institutional positions in Purple Innovation, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
162
+7 vs. Q1 2021
Shares held
66.0M
+582.2K (+0.9%) vs. Q1 2021
Total value
$1.74B
−$327.5M (−15.8%) vs. Q1 2021
New holders
39
77 more added
Sold out
32
37 more reduced

1 institution that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 162 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 87 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ2 2021: $1.74B
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $998.8MQ1 2022: $535.9MQ2 2022: $289.1MQ3 2022: $343.3MQ4 2022: $397.3MQ1 2023: $294.0MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $85.1MQ1 2024: $142.3MQ2 2024: $84.2MQ3 2024: $87.4MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.4MQ3 2025: $63.6MQ4 2025: $44.6MQ1 2026: $42.1MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$42.1M
Q4 202576$44.6M
Q3 202585$63.6M
Q2 202579$51.4M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202487$87.4M
Q2 202485$84.2M
Q1 202476$142.3M
Q4 202388$85.1M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$294.0M
Q4 2022120$397.3M
Q3 2022114$343.3M
Q2 2022115$289.1M
Q1 2022144$535.9M
Q4 2021141$998.8M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q1 2021.

Institutions holding PRPL in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Coliseum Capital Management, LLC8,238,912$217.6M19.30%−7,305,823−47.0%Reduced
FMR LLC7,853,741$207.4M0.02%−359,577−4.4%Reduced
Wasatch Advisors Inc5,605,993$148.1M0.60%−31,684−0.6%Reduced
Capital Research Global Investors4,195,200$110.8M0.03%+1,402,200+50.2%Added
Janus Henderson Group PLC3,410,496$90.1M0.04%+2,279,738+201.6%Added
BlackRock Inc.3,363,684$88.8M0.00%+664,445+24.6%Added
Vanguard Group Inc2,901,744$76.6M0.00%+527,447+22.2%Added
Hawk Ridge Capital Management LP2,119,218$56.0M4.06%+374,708+21.5%Added
Clearbridge Investments, LLC1,810,589$47.8M0.03%+569,052+45.8%Added
Victory Capital Management Inc1,674,495$44.2M0.04%+491,236+41.5%Added
Gilder Gagnon Howe & Co LLC1,531,183$40.4M0.20%+58,890+4.0%Added
Lord, Abbett & Co. LLC1,439,270$38.0M0.09%+70,629+5.2%Added
Woodson Capital Management, LP1,400,000$37.0M3.05%+220,100+18.7%Added
Bloom Tree Partners, LLC1,367,250$36.1M3.96%+123,795+10.0%Added
Light Street Capital Management, LLC1,252,988$33.1M1.44%−351,267−21.9%Reduced
Principal Financial Group Inc1,210,169$32.0M0.02%+295,999+32.4%Added
State Street Corp962,315$25.4M0.00%+381,087+65.6%Added
Geode Capital Management, LLC956,430$25.3M0.00%+228,501+31.4%Added
Ci Investments Inc.878,506$23.2M0.09%+870,106+10,358.4%Added
ArrowMark Colorado Holdings LLC850,132$22.5M0.17%+60,227+7.6%Added
Bayberry Capital Partners LP850,000$22.4M6.36%+72,100+9.3%Added
J. Goldman & Co LP732,229$19.3M1.23%+732,229New
Penserra Capital Management LLC678,237$17.9M0.33%+678,237New
Kornitzer Capital Management Inc592,670$15.7M0.24%+592,670New
Nuveen Asset Management, LLC579,600$15.3M0.00%+205,510+54.9%Added
Northern Trust Corp547,373$14.5M0.00%+151,493+38.3%Added
Charles Schwab Investment Management Inc398,009$10.5M0.00%+86,251+27.7%Added
Wells Fargo & Company389,306$10.3M0.00%−386,999−49.9%Reduced
Manatuck Hill Partners, LLC387,100$10.2M3.09%+57,200+17.3%Added
Norges Bank376,400$9.94M0.00%+376,400New
Susquehanna International Group, LLP363,696$9.61M0.01%−187,784−34.1%Reduced
Bank of America Corp307,876$8.13M0.00%−238,187−43.6%Reduced
Granahan Investment Management Inc283,950$7.50M0.14%+85,860+43.3%Added
Marshall Wace North America L.P.275,094$7.26M0.03%+275,094New
Stony Point Capital LLC269,164$7.11M1.86%+269,164New
Dimensional Fund Advisors LP241,882$6.39M0.00%−78,007−24.4%Reduced
Hood River Capital Management LLC230,523$6.09M0.18%−781,078−77.2%Reduced
SG Americas Securities, LLC217,858$5.75M0.03%+211,113+3,129.9%Added
Ararat Capital Management, LP217,569$5.75M2.70%−189,436−46.5%Reduced
Bank of New York Mellon Corp207,974$5.49M0.00%+75,355+56.8%Added
LMR Partners LLP200,000$5.28M0.08%+200,000New
Arrowstreet Capital, Limited Partnership199,549$5.27M0.01%+199,549New
Brandywine Global Investment Management, LLC195,559$5.17M0.04%−15,900−7.5%Reduced
JPMorgan Chase & Co186,563$4.93M0.00%−300,704−61.7%Reduced
Ghisallo Capital Management LLC174,246$4.60M0.18%+174,246New
Public Employees Retirement System of Ohio169,367$4.47M0.02%00.0%Unchanged
Marshall Wace, LLP161,745$4.27M0.02%+161,745New
Millennium Management LLC139,054$3.67M0.00%−86,962−38.5%Reduced
Swiss National Bank131,500$3.47M0.00%+47,900+57.3%Added
Citadel Advisors LLC121,900$3.22M0.00%−18,575−13.2%Reduced
Lapides Asset Management, LLC119,400$3.15M1.26%+1,500+1.3%Added
Goldman Sachs Group Inc114,764$3.03M0.00%−498,968−81.3%Reduced
Morgan Stanley114,692$3.03M0.00%+94,095+456.8%Added
Putnam Investments LLC111,093$2.93M0.00%+15,300+16.0%Added
Gsa Capital Partners LLP110,935$2.93M0.33%+40,109+56.6%Added
D. E. Shaw & Co., Inc.103,810$2.74M0.00%+85,129+455.7%Added
Voloridge Investment Management, LLC99,487$2.63M0.02%+99,487New
Royce & Associates LP94,000$2.48M0.02%00.0%Unchanged
Ameriprise Financial Inc90,416$2.40M0.00%−73,525−44.8%Reduced
Cubist Systematic Strategies, LLC76,347$2.02M0.02%+41,797+121.0%Added
California State Teachers Retirement System69,193$1.83M0.00%+20,249+41.4%Added
Deutsche Bank AG67,540$1.78M0.00%−143,654−68.0%Reduced
Two Sigma Investments, LP67,102$1.77M0.00%+67,102New
UBS Group AG65,703$1.74M0.00%+34,861+113.0%Added
Driehaus Capital Management LLC65,300$1.73M0.02%−151,900−69.9%Reduced
Franklin Resources Inc62,480$1.65M0.00%+580+0.9%Added
Bank of Montreal56,626$1.52M0.00%+15,034+36.1%Added
First Trust Advisors LP55,749$1.47M0.00%+55,749New
CPWM, LLC53,500$1.41M0.11%00.0%Unchanged
UBS Asset Management Americas Inc51,579$1.36M0.00%+25,789+100.0%Added
Alliancebernstein L.P.50,300$1.33M0.00%+14,700+41.3%Added
LPL Financial LLC49,541$1.31M0.00%−200−0.4%Reduced
Walleye Capital LLC47,466$1.25M0.05%+47,466New
Pinz Capital Management, LP46,400$1.23M0.37%+46,400New
Rhumbline Advisers45,615$1.21M0.00%+15,885+53.4%Added
Healthcare of Ontario Pension Plan Trust Fund45,600$1.20M0.00%−55,400−54.9%Reduced
Fiera Capital Corp45,000$1.19M0.00%+12,900+40.2%Added
PEAK6 Investments LLC44,104$1.17M0.03%+38,059+629.6%Added
New York State Common Retirement Fund43,368$1.15M0.00%+18,673+75.6%Added
AQR Capital Management LLC40,643$1.07M0.00%−18,759−31.6%Reduced
Parametric Portfolio Associates LLC40,421$1.07M0.00%+3,878+10.6%Added
EMC Capital Management38,604$1.02M0.58%−6,616−14.6%Reduced
Barclays PLC36,949$975.0K0.00%−3,779−9.3%Reduced
Credit Suisse AG36,292$959.0K0.00%+11,850+48.5%Added
Qube Research & Technologies Ltd34,190$903.0K0.01%+34,190New
Walleye Trading LLC34,068$900.0K0.02%+32,413+1,958.5%Added
Avestar Capital, LLC33,629$888.0K0.17%+9,049+36.8%Added
RBF Capital, LLC31,574$834.0K0.05%−1,626−4.9%Reduced
Manufacturers Life Insurance Company, The28,188$744.0K0.00%+9,749+52.9%Added
American International Group, Inc.28,141$743.0K0.00%+9,228+48.8%Added
Natixis Advisors, L.P.27,695$731.0K0.00%+27,695New
Envestnet Asset Management Inc27,332$722.0K0.00%+2,149+8.5%Added
Winton Group Ltd24,868$657.0K0.04%+2,876+13.1%Added
Virtu Financial LLC24,651$651.0K0.06%+17,622+250.7%Added
M&G Investment Management Ltd24,768$644.0K0.00%+24,768New
Exencial Wealth Advisors, LLC23,865$630.0K0.03%+9,187+62.6%Added
PDT Partners, LLC23,854$630.0K0.04%+23,854New
Price T Rowe Associates Inc22,132$585.0K0.00%+5,048+29.5%Added
Wolverine Trading, LLC20,764$556.0K0.02%+3,427+19.8%Added
Keybank National Association20,445$540.0K0.00%−10,045−32.9%Reduced