Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q3 2024
Institutional positions in Purple Innovation, Inc. as of Sep 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 86
- +2 vs. Q2 2024
- Shares held
- 79.9M
- +2.92M (+3.8%) vs. Q2 2024
- Total value
- $78.9M
- −$1.08M (−1.4%) vs. Q2 2024
- New holders
- 12
- 26 more added
- Sold out
- 10
- 20 more reduced
1 institution that held it in Q2 2024 haven't filed for Q3 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $42.1M |
| Q4 2025 | 76 | $44.6M |
| Q3 2025 | 85 | $63.6M |
| Q2 2025 | 79 | $51.4M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 87 | $87.4M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $142.3M |
| Q4 2023 | 88 | $85.1M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $294.0M |
| Q4 2022 | 120 | $397.3M |
| Q3 2022 | 114 | $343.3M |
| Q2 2022 | 115 | $289.1M |
| Q1 2022 | 144 | $535.9M |
| Q4 2021 | 141 | $998.8M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q3 2024
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q2 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $46.3M | 4.48% | 00.0% | Unchanged |
| No Street GP LP | 6,550,000 | $6.48M | 0.50% | −1,192,138−15.4% | Reduced |
| FMR LLC | 5,262,957 | $5.20M | 0.00% | −663,691−11.2% | Reduced |
| BlackRock, Inc. | 4,217,802 | $4.17M | 0.00% | +4,217,802 | New |
| Vanguard Group Inc | 2,967,440 | $2.93M | 0.00% | +52,652+1.8% | Added |
| Stratos Wealth Partners, LTD. | 2,821,479 | $2.79M | 0.04% | 00.0% | Unchanged |
| Wasatch Advisors Inc | 2,800,109 | $2.77M | 0.01% | +560,407+25.0% | Added |
| Geode Capital Management, LLC | 1,346,073 | $1.33M | 0.00% | +16,033+1.2% | Added |
| State Street Corp | 1,197,208 | $1.18M | 0.00% | +6,392+0.5% | Added |
| Dynamic Advisor Solutions LLC | 706,778 | $698.8K | 0.02% | −20,000−2.8% | Reduced |
| Northern Trust Corp | 478,868 | $473.5K | 0.00% | +42,049+9.6% | Added |
| Truist Financial Corp | 475,000 | $469.6K | 0.00% | −55,000−10.4% | Reduced |
| Charles Schwab Investment Management Inc | 458,627 | $453.4K | 0.00% | +17,056+3.9% | Added |
| Morgan Stanley | 310,613 | $307.1K | 0.00% | +100,848+48.1% | Added |
| Bridgeway Capital Management, LLC | 295,000 | $291.7K | 0.01% | 00.0% | Unchanged |
| Invesco Ltd. | 294,091 | $290.8K | 0.00% | +5,440+1.9% | Added |
| Nuveen Asset Management, LLC | 228,036 | $225.5K | 0.00% | 00.0% | Unchanged |
| Dimensional Fund Advisors LP | 177,022 | $175.1K | 0.00% | 00.0% | Unchanged |
| Goldman Sachs Group Inc | 158,100 | $156.3K | 0.00% | −8,107−4.9% | Reduced |
| Tudor Investment Corp Et Al | 150,649 | $148.9K | 0.00% | 00.0% | Unchanged |
| Divisadero Street Capital Management, LP | 138,605 | $137.0K | 0.02% | 00.0% | Unchanged |
| Bank of New York Mellon Corp | 135,071 | $133.5K | 0.00% | −39,276−22.5% | Reduced |
| CI Private Wealth, LLC | 103,500 | $102.3K | 0.00% | 00.0% | Unchanged |
| Diametric Capital, LP | 95,845 | $94.8K | 0.05% | +95,845 | New |
| Rhumbline Advisers | 89,131 | $88.1K | 0.00% | −11,981−11.8% | Reduced |
| Commonwealth Equity Services, LLC | 83,222 | $82.0K | 0.00% | 00.0% | Unchanged |
| Crumly & Associates Inc. | 81,763 | $80.8K | 0.02% | +15,000+22.5% | Added |
| Barclays PLC | 74,803 | $74.0K | 0.00% | +55,275+283.1% | Added |
| Price T Rowe Associates Inc | 66,646 | $66.0K | 0.00% | +6,637+11.1% | Added |
| Susquehanna International Group, LLP | 65,346 | $64.6K | 0.00% | +44,099+207.6% | Added |
| Alliancebernstein L.P. | 64,870 | $64.1K | 0.00% | 00.0% | Unchanged |
| Legacy Investment Solutions, LLC | 70,420 | $60.0K | 0.04% | +70,420 | New |
| Legacy Wealth Managment, LLC | 70,420 | $60.0K | 0.04% | +70,420 | New |
| Patriot Financial Group Insurance Agency, LLC | 58,452 | $57.8K | 0.01% | +17,425+42.5% | Added |
| Deutsche Bank AG | 56,698 | $56.1K | 0.00% | +38,460+210.9% | Added |
| Squarepoint Ops LLC | 55,694 | $55.1K | 0.00% | −15,627−21.9% | Reduced |
| Citigroup Inc | 41,704 | $41.2K | 0.00% | +28,684+220.3% | Added |
| Group One Trading, L.P. | 38,931 | $38.5K | 0.00% | −56,449−59.2% | Reduced |
| Bank of America Corp | 38,578 | $38.1K | 0.00% | +729+1.9% | Added |
| Jane Street Group, LLC | 36,054 | $35.6K | 0.00% | −40,954−53.2% | Reduced |
| Platform Technology Partners | 35,000 | $34.6K | 0.01% | 00.0% | Unchanged |
| Prelude Capital Management, LLC | 34,903 | $34.5K | 0.00% | +34,903 | New |
| Diversify Wealth Management, LLC | 33,082 | $31.0K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 31,250 | $30.9K | 0.00% | 00.0% | Unchanged |
| Mirae Asset Global ETFs Holdings Ltd. | 30,879 | $30.5K | 0.00% | +3,220+11.6% | Added |
| Corebridge Financial, Inc. | 30,406 | $30.1K | 0.00% | −186−0.6% | Reduced |
| Focused Wealth Management, Inc | 30,000 | $29.7K | 0.00% | 00.0% | Unchanged |
| Wells Fargo & Company | 27,511 | $27.2K | 0.00% | +1,122+4.3% | Added |
| JPMorgan Chase & Co | 27,147 | $26.8K | 0.00% | +794+3.0% | Added |
| UBS Group AG | 26,849 | $26.6K | 0.00% | −18,904−41.3% | Reduced |
| New York State Common Retirement Fund | 25,078 | $24.8K | 0.00% | 00.0% | Unchanged |
| Virtu Financial LLC | 24,557 | $24.0K | 0.00% | −26,582−52.0% | Reduced |
| BBR Partners, LLC | 24,000 | $23.7K | 0.00% | +24,000 | New |
| Cambridge Investment Research Advisors, Inc. | 19,926 | $20.0K | 0.00% | 00.0% | Unchanged |
| SG Americas Securities, LLC | 20,724 | $20.0K | 0.00% | +20,724 | New |
| CAPROCK Group, Inc. | 20,217 | $20.0K | 0.00% | −1,308−6.1% | Reduced |
| STRS Ohio | 18,900 | $18.7K | 0.00% | 00.0% | Unchanged |
| LPL Financial LLC | 14,881 | $14.7K | 0.00% | +250+1.7% | Added |
| Advisor Group Holdings, Inc. | 14,295 | $14.1K | 0.00% | +550+4.0% | Added |
| Victory Capital Management Inc | 13,042 | $12.9K | 0.00% | −286−2.1% | Reduced |
| BNP Paribas Arbitrage, SA | 12,795 | $12.7K | 0.00% | +2,583+25.3% | Added |
| XTX Topco Ltd | 11,824 | $11.7K | 0.00% | −54,847−82.3% | Reduced |
| ProShare Advisors LLC | 10,745 | $10.6K | 0.00% | −3,943−26.8% | Reduced |
| Cetera Investment Advisers | 10,500 | $10.4K | 0.00% | +10,500 | New |
| Abel Hall, LLC | 10,258 | $10.1K | 0.01% | +10,258 | New |
| Wealth Group, Ltd. | 10,000 | $10.0K | 0.01% | +10,000 | New |
| Kesler, Norman & Wride, LLC | 10,027 | $9.91K | 0.00% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $9.89K | 0.00% | −70,682−87.6% | Reduced |
| Tower Research Capital LLC (TRC) | 8,042 | $7.95K | 0.00% | −11,238−58.3% | Reduced |
| Royal Bank of Canada | 5,794 | $6.00K | 0.00% | +189+3.4% | Added |
| Global Retirement Partners, LLC | 5,103 | $5.04K | 0.00% | 00.0% | Unchanged |
| Legal & General Group Plc | 5,053 | $5.00K | 0.00% | 00.0% | Unchanged |
| Ameritas Investment Partners, Inc. | 4,415 | $4.37K | 0.00% | 00.0% | Unchanged |
| California State Teachers Retirement System | 4,120 | $4.07K | 0.00% | 00.0% | Unchanged |
| PSI Advisors, LLC | 3,400 | $3.36K | 0.00% | 00.0% | Unchanged |
| Amalgamated Bank | 2,005 | $2.00K | 0.00% | 00.0% | Unchanged |
| Insight Financial Services | 1,921 | $1.90K | 0.00% | 00.0% | Unchanged |
| Credit Agricole S A | 1,500 | $1.48K | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 1,441 | $1.43K | 0.00% | 00.0% | Unchanged |
| Public Employees Retirement System of Ohio | 1,200 | $1.19K | 0.00% | −12,000−90.9% | Reduced |
| IFP Advisors, Inc | 844 | $834 | 0.00% | +500+145.3% | Added |
| Larson Financial Group LLC | 293 | $290 | 0.00% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 181 | $179 | 0.00% | +181 | New |
| Capital Performance Advisors LLP | 136 | $134 | 0.00% | +136 | New |
| Nisa Investment Advisors, LLC | 95 | $94 | 0.00% | +75+375.0% | Added |
| CWM, LLC | 175 | $0 | 0.00% | +116+196.6% | Added |
| Full Sail Capital, LLC | 0 | $0 | 0.00% | −116,030−100.0% | Sold out |
| Renaissance Technologies LLC | 0 | $0 | 0.00% | −71,226−100.0% | Sold out |
| Jacobs Levy Equity Management, Inc | 0 | $0 | 0.00% | −56,971−100.0% | Sold out |
| Front Street Capital Management, Inc. | 0 | $0 | 0.00% | −39,427−100.0% | Sold out |
| Covestor Ltd | 0 | $0 | 0.00% | −18,844−100.0% | Sold out |
| Ameriprise Financial Inc | 0 | $0 | 0.00% | −18,771−100.0% | Sold out |
| First Manhattan Co | 0 | $0 | 0.00% | −16,760−100.0% | Sold out |
| Qube Research & Technologies Ltd | 0 | $0 | 0.00% | −11,326−100.0% | Sold out |
| Russell Investments Group, Ltd. | 0 | $0 | 0.00% | −4,684−100.0% | Sold out |
| Northwestern Mutual Wealth Management Co | 0 | $0 | 0.00% | −100−100.0% | Sold out |
| BlackRock Inc. | – | – | – | – | Not filed |