Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Purple Innovation, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 76
- −6 vs. Q3 2025
- Shares held
- 64.6M
- −3.50M (−5.1%) vs. Q3 2025
- Total value
- $44.6M
- −$19.0M (−29.9%) vs. Q3 2025
- New holders
- 7
- 13 more added
- Sold out
- 13
- 24 more reduced
3 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $42.1M |
| Q4 2025 | 76 | $44.6M |
| Q3 2025 | 85 | $63.6M |
| Q2 2025 | 79 | $51.4M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 87 | $87.4M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $142.3M |
| Q4 2023 | 88 | $85.1M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $294.0M |
| Q4 2022 | 120 | $397.3M |
| Q3 2022 | 114 | $343.3M |
| Q2 2022 | 115 | $289.1M |
| Q1 2022 | 144 | $535.9M |
| Q4 2021 | 141 | $998.8M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $32.4M | 2.65% | 00.0% | Unchanged |
| Wasatch Advisors Inc | 5,116,685 | $3.53M | 0.02% | 00.0% | Unchanged |
| Vanguard Group Inc | 2,593,450 | $1.79M | 0.00% | 00.0% | Unchanged |
| BlackRock, Inc. | 1,050,202 | $725.2K | 0.00% | −14,143−1.3% | Reduced |
| Millennium Management LLC | 937,697 | $647.5K | 0.00% | −81,000−8.0% | Reduced |
| Jacobs Levy Equity Management, Inc | 793,705 | $548.1K | 0.00% | −16,745−2.1% | Reduced |
| Renaissance Technologies LLC | 768,495 | $530.6K | 0.00% | −25,548−3.2% | Reduced |
| Dynamic Advisor Solutions LLC | 752,200 | $519.4K | 0.02% | 00.0% | Unchanged |
| Invenomic Capital Management LP | 625,646 | $432.0K | 0.02% | −14,218−2.2% | Reduced |
| Geode Capital Management, LLC | 625,147 | $431.8K | 0.00% | +4,253+0.7% | Added |
| JPMorgan Chase & Co | 583,728 | $403.1K | 0.00% | −174,452−23.0% | Reduced |
| Anson Funds Management LP | 300,000 | $207.2K | 0.03% | 00.0% | Unchanged |
| Charles Schwab Investment Management Inc | 283,920 | $196.0K | 0.00% | −380−0.1% | Reduced |
| Crumly & Associates Inc. | 275,613 | $190.3K | 0.04% | +21,000+8.2% | Added |
| Stratos Wealth Partners, LTD. | 273,161 | $188.6K | 0.00% | 00.0% | Unchanged |
| State Street Corp | 259,838 | $179.4K | 0.00% | +21,100+8.8% | Added |
| CI Private Wealth, LLC | 207,000 | $142.9K | 0.00% | +103,500+100.0% | Added |
| Tudor Investment Corp Et Al | 150,649 | $104.0K | 0.00% | 00.0% | Unchanged |
| Jane Street Group, LLC | 150,197 | $103.7K | 0.00% | +19,156+14.6% | Added |
| Divisadero Street Capital Management, LP | 138,605 | $95.7K | 0.01% | 00.0% | Unchanged |
| Citadel Advisors LLC | 132,842 | $91.7K | 0.00% | +86,152+184.5% | Added |
| Shay Capital LLC | 124,122 | $85.7K | 0.01% | 00.0% | Unchanged |
| MML Investors Services, LLC | 121,954 | $84.2K | 0.00% | +121,954 | New |
| Goldman Sachs Group Inc | 121,915 | $84.2K | 0.00% | −131,381−51.9% | Reduced |
| XTX Topco Ltd | 115,357 | $79.7K | 0.00% | +84,735+276.7% | Added |
| Midwest Financial Group LLC | 115,000 | $79.4K | 0.04% | 00.0% | Unchanged |
| Acadian Asset Management LLC | 107,820 | $73.0K | 0.00% | +12,610+13.2% | Added |
| Fifth Lane Capital, LP | 100,000 | $69.0K | 0.08% | −24,485−19.7% | Reduced |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $69.0K | 0.02% | 00.0% | Unchanged |
| Northern Trust Corp | 97,227 | $67.1K | 0.00% | −304−0.3% | Reduced |
| Bridgeway Capital Management, LLC | 75,000 | $51.8K | 0.00% | 00.0% | Unchanged |
| Two Sigma Advisers, LP | 72,300 | $49.9K | 0.00% | −172,600−70.5% | Reduced |
| LPL Financial LLC | 53,496 | $36.9K | 0.00% | +1,200+2.3% | Added |
| MAI Capital Management | 50,000 | $34.5K | 0.00% | 00.0% | Unchanged |
| Legacy Wealth Managment, LLC | 43,620 | $30.1K | 0.01% | 00.0% | Unchanged |
| Two Sigma Investments, LP | 33,112 | $22.9K | 0.00% | −27,549−45.4% | Reduced |
| Woodley Farra Manion Portfolio Management Inc | 30,480 | $21.0K | 0.00% | 00.0% | Unchanged |
| Sharpepoint LLC | 28,835 | $19.9K | 0.01% | +28,835 | New |
| CAPROCK Group, Inc. | 27,420 | $18.9K | 0.00% | 00.0% | Unchanged |
| Qube Research & Technologies Ltd | 26,356 | $18.2K | 0.00% | −4,131−13.6% | Reduced |
| Davenport & Co LLC | 25,000 | $17.3K | 0.00% | 00.0% | Unchanged |
| Two Sigma Securities, LLC | 23,792 | $16.4K | 0.00% | +23,792 | New |
| Point72 Asset Management, L.P. | 21,417 | $14.8K | 0.00% | +21,417 | New |
| UBS Group AG | 20,323 | $14.0K | 0.00% | −7,746−27.6% | Reduced |
| Cambridge Investment Research Advisors, Inc. | 19,826 | $14.0K | 0.00% | 00.0% | Unchanged |
| Group One Trading, L.P. | 16,329 | $11.3K | 0.00% | +16,329 | New |
| Cottage Street Advisors LLC | 14,300 | $9.87K | 0.00% | 00.0% | Unchanged |
| Virtu Financial LLC | 13,579 | $9.00K | 0.00% | −43,549−76.2% | Reduced |
| Simplex Trading, LLC | 12,089 | $8.35K | 0.00% | −15,769−56.6% | Reduced |
| Advisor Group Holdings, Inc. | 11,395 | $7.86K | 0.00% | −875−7.1% | Reduced |
| Clear Harbor Asset Management, LLC | 10,600 | $7.32K | 0.00% | +10,600 | New |
| Kesler, Norman & Wride, LLC | 10,027 | $6.92K | 0.00% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $6.91K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $6.91K | 0.00% | 00.0% | Unchanged |
| Crewe Advisors LLC | 8,849 | $6.11K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 6,494 | $4.48K | 0.00% | +3,759+137.4% | Added |
| FMR LLC | 5,229 | $3.61K | 0.00% | −1,532,019−99.7% | Reduced |
| Rockefeller Capital Management L.P. | 5,030 | $3.47K | 0.00% | +5,000+16,666.7% | Added |
| Global Retirement Partners, LLC | 2,903 | $2.00K | 0.00% | −2,200−43.1% | Reduced |
| SageView Advisory Group, LLC | 2,750 | $1.90K | 0.00% | +2,750 | New |
| Jones Financial Companies LLLP | 2,000 | $1.38K | 0.00% | 00.0% | Unchanged |
| Optiver Holding B.V. | 1,593 | $1.10K | 0.00% | +1,551+3,692.9% | Added |
| Morgan Stanley | 1,471 | $1.02K | 0.00% | −32,016−95.6% | Reduced |
| IFP Advisors, Inc | 844 | $583 | 0.00% | 00.0% | Unchanged |
| North Star Investment Management Corp. | 769 | $531 | 0.00% | 00.0% | Unchanged |
| Bank of America Corp | 620 | $428 | 0.00% | +10+1.6% | Added |
| Wells Fargo & Company | 413 | $285 | 0.00% | 00.0% | Unchanged |
| Larson Financial Group LLC | 293 | $202 | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 174 | $120 | 0.00% | −965−84.7% | Reduced |
| Insight Financial Services | 140 | $96 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 10 | $7 | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 5 | $4 | 0.00% | 00.0% | Unchanged |
| Barclays PLC | 2 | $2 | 0.00% | 00.0% | Unchanged |
| Citigroup Inc | 1 | $1 | 0.00% | −858−99.9% | Reduced |
| Royal Bank of Canada | 401 | $0 | 0.00% | −63,000−99.4% | Reduced |
| CWM, LLC | 70 | $0 | 0.00% | −98−58.3% | Reduced |
| No Street GP LP | 0 | $0 | 0.00% | −857,768−100.0% | Sold out |
| Susquehanna International Group, LLP | 0 | $0 | 0.00% | −450,592−100.0% | Sold out |
| Squarepoint Ops LLC | 0 | $0 | 0.00% | −143,975−100.0% | Sold out |
| Invesco Ltd. | 0 | $0 | 0.00% | −55,709−100.0% | Sold out |
| Truist Financial Corp | 0 | $0 | 0.00% | −40,000−100.0% | Sold out |
| Platform Technology Partners | 0 | $0 | 0.00% | −35,000−100.0% | Sold out |
| R Squared Ltd | 0 | $0 | 0.00% | −34,875−100.0% | Sold out |
| Prudential Financial Inc | 0 | $0 | 0.00% | −33,800−100.0% | Sold out |
| Centiva Capital, LP | 0 | $0 | 0.00% | −20,546−100.0% | Sold out |
| GTS Securities LLC | 0 | $0 | 0.00% | −18,014−100.0% | Sold out |
| HRT Financial LP | 0 | $0 | 0.00% | −15,855−100.0% | Sold out |
| Fortitude Family Office, LLC | 0 | $0 | 0.00% | −699−100.0% | Sold out |
| EverSource Wealth Advisors, LLC | 0 | $0 | 0.00% | −48−100.0% | Sold out |
| Point72 Asia (Singapore) Pte. Ltd. | – | – | – | – | Not filed |
| Cubist Systematic Strategies, LLC | – | – | – | – | Not filed |
| Point72 (DIFC) Ltd | – | – | – | – | Not filed |