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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

Q4 2025 vs. Q3 2025

How the institutions holding Purple Innovation, Inc. changed between Q3 2025 and Q4 2025.

All holders in Q4 2025All holders in Q3 2025

13F holders of PRPL: Q3 2025 compared with Q4 2025
MeasureQ3 2025Of which not filed for Q4 2025Q4 2025Change
Holders85376−6
Shares67.7M29.4K64.5M−3.23M (−4.8%)
Value$63.3M$27.5K$44.5M−$18.7M (−29.6%)

3 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so the changes leave them out.

New holders (7)

Institutions that held Purple Innovation, Inc. at the end of Q4 2025 but not at the end of Q3 2025.

Institutions new to PRPL in Q4 2025
InstitutionSharesValue% of portfolio
MML Investors Services, LLC121,954$84.2K0.00%
Sharpepoint LLC28,835$19.9K0.01%
Two Sigma Securities, LLC23,792$16.4K0.00%
Point72 Asset Management, L.P.21,417$14.8K0.00%
Group One Trading, L.P.16,329$11.3K0.00%
Clear Harbor Asset Management, LLC10,600$7.32K0.00%
SageView Advisory Group, LLC2,750$1.90K0.00%

Sold out (13)

Institutions that held Purple Innovation, Inc. at the end of Q3 2025 and filed for Q4 2025 without it.

Institutions that sold out of PRPL in Q4 2025
InstitutionShares, Q3 2025Value, Q3 2025
No Street GP LP857,768$801.3K
Susquehanna International Group, LLP450,592$420.9K
Squarepoint Ops LLC143,975$134.5K
Invesco Ltd.55,709$52.0K
Truist Financial Corp40,000$37.4K
Platform Technology Partners35,000$32.7K
R Squared Ltd34,875$32.6K
Prudential Financial Inc33,800$31.6K
Centiva Capital, LP20,546$19.2K
GTS Securities LLC18,014$16.8K
HRT Financial LP15,855$14.0K
Fortitude Family Office, LLC699$653
EverSource Wealth Advisors, LLC48$45

Not filed for Q4 2025 yet (3)

Institutions that held Purple Innovation, Inc. at the end of Q3 2025 and haven't filed a 13F for Q4 2025. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding PRPL in Q3 2025 that haven't filed for Q4 2025
InstitutionShares, Q3 2025Value, Q3 2025
Point72 Asia (Singapore) Pte. Ltd.20,911$19.5K
Cubist Systematic Strategies, LLC8,026$7.50K
Point72 (DIFC) Ltd497$464