Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Purple Innovation, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 76
- −6 vs. Q3 2025
- Shares held
- 64.5M
- −3.23M (−4.8%) vs. Q3 2025
- Total value
- $44.5M
- −$18.7M (−29.6%) vs. Q3 2025
- New holders
- 7
- 13 more added
- Sold out
- 13
- 23 more reduced
3 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $41.9M |
| Q4 2025 | 76 | $44.5M |
| Q3 2025 | 85 | $63.3M |
| Q2 2025 | 79 | $51.3M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 86 | $78.9M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $141.5M |
| Q4 2023 | 88 | $84.8M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $256.5M |
| Q4 2022 | 120 | $396.3M |
| Q3 2022 | 114 | $342.8M |
| Q2 2022 | 115 | $288.6M |
| Q1 2022 | 144 | $535.5M |
| Q4 2021 | 141 | $994.6M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Royal Bank of Canada | 401 | $0 | 0.00% | −63,000−99.4% | Reduced |
| CWM, LLC | 70 | $0 | 0.00% | −98−58.3% | Reduced |
| Citigroup Inc | 1 | $1 | 0.00% | −858−99.9% | Reduced |
| Barclays PLC | 2 | $2 | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 5 | $4 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 10 | $7 | 0.00% | 00.0% | Unchanged |
| Insight Financial Services | 140 | $96 | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 174 | $120 | 0.00% | −965−84.7% | Reduced |
| Larson Financial Group LLC | 293 | $202 | 0.00% | 00.0% | Unchanged |
| Wells Fargo & Company | 413 | $285 | 0.00% | 00.0% | Unchanged |
| Bank of America Corp | 620 | $428 | 0.00% | +10+1.6% | Added |
| North Star Investment Management Corp. | 769 | $531 | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 844 | $583 | 0.00% | 00.0% | Unchanged |
| Morgan Stanley | 1,471 | $1.02K | 0.00% | −32,016−95.6% | Reduced |
| Optiver Holding B.V. | 1,593 | $1.10K | 0.00% | +1,551+3,692.9% | Added |
| Jones Financial Companies LLLP | 2,000 | $1.38K | 0.00% | 00.0% | Unchanged |
| SageView Advisory Group, LLC | 2,750 | $1.90K | 0.00% | +2,750 | New |
| Global Retirement Partners, LLC | 2,903 | $2.00K | 0.00% | −2,200−43.1% | Reduced |
| Rockefeller Capital Management L.P. | 5,030 | $3.47K | 0.00% | +5,000+16,666.7% | Added |
| FMR LLC | 5,229 | $3.61K | 0.00% | −1,532,019−99.7% | Reduced |
| Tower Research Capital LLC (TRC) | 6,494 | $4.48K | 0.00% | +3,759+137.4% | Added |
| Crewe Advisors LLC | 8,849 | $6.11K | 0.00% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $6.91K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $6.91K | 0.00% | 00.0% | Unchanged |
| Kesler, Norman & Wride, LLC | 10,027 | $6.92K | 0.00% | 00.0% | Unchanged |
| Clear Harbor Asset Management, LLC | 10,600 | $7.32K | 0.00% | +10,600 | New |
| Advisor Group Holdings, Inc. | 11,395 | $7.86K | 0.00% | −875−7.1% | Reduced |
| Simplex Trading, LLC | 12,089 | $8.35K | 0.00% | −15,769−56.6% | Reduced |
| Virtu Financial LLC | 13,579 | $9.00K | 0.00% | −43,549−76.2% | Reduced |
| Cottage Street Advisors LLC | 14,300 | $9.87K | 0.00% | 00.0% | Unchanged |
| Group One Trading, L.P. | 16,329 | $11.3K | 0.00% | +16,329 | New |
| Cambridge Investment Research Advisors, Inc. | 19,826 | $14.0K | 0.00% | 00.0% | Unchanged |
| UBS Group AG | 20,323 | $14.0K | 0.00% | −7,746−27.6% | Reduced |
| Point72 Asset Management, L.P. | 21,417 | $14.8K | 0.00% | +21,417 | New |
| Two Sigma Securities, LLC | 23,792 | $16.4K | 0.00% | +23,792 | New |
| Davenport & Co LLC | 25,000 | $17.3K | 0.00% | 00.0% | Unchanged |
| Qube Research & Technologies Ltd | 26,356 | $18.2K | 0.00% | −4,131−13.6% | Reduced |
| CAPROCK Group, Inc. | 27,420 | $18.9K | 0.00% | 00.0% | Unchanged |
| Sharpepoint LLC | 28,835 | $19.9K | 0.01% | +28,835 | New |
| Woodley Farra Manion Portfolio Management Inc | 30,480 | $21.0K | 0.00% | 00.0% | Unchanged |
| Two Sigma Investments, LP | 33,112 | $22.9K | 0.00% | −27,549−45.4% | Reduced |
| Legacy Wealth Managment, LLC | 43,620 | $30.1K | 0.01% | 00.0% | Unchanged |
| MAI Capital Management | 50,000 | $34.5K | 0.00% | 00.0% | Unchanged |
| LPL Financial LLC | 53,496 | $36.9K | 0.00% | +1,200+2.3% | Added |
| Two Sigma Advisers, LP | 72,300 | $49.9K | 0.00% | −172,600−70.5% | Reduced |
| Bridgeway Capital Management, LLC | 75,000 | $51.8K | 0.00% | 00.0% | Unchanged |
| Northern Trust Corp | 97,227 | $67.1K | 0.00% | −304−0.3% | Reduced |
| Fifth Lane Capital, LP | 100,000 | $69.0K | 0.08% | −24,485−19.7% | Reduced |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $69.0K | 0.02% | 00.0% | Unchanged |
| CI Private Wealth, LLC | 103,500 | $71.5K | 0.00% | 00.0% | Unchanged |
| Acadian Asset Management LLC | 107,820 | $73.0K | 0.00% | +12,610+13.2% | Added |
| Midwest Financial Group LLC | 115,000 | $79.4K | 0.04% | 00.0% | Unchanged |
| XTX Topco Ltd | 115,357 | $79.7K | 0.00% | +84,735+276.7% | Added |
| Goldman Sachs Group Inc | 121,915 | $84.2K | 0.00% | −131,381−51.9% | Reduced |
| MML Investors Services, LLC | 121,954 | $84.2K | 0.00% | +121,954 | New |
| Shay Capital LLC | 124,122 | $85.7K | 0.01% | 00.0% | Unchanged |
| Citadel Advisors LLC | 132,842 | $91.7K | 0.00% | +86,152+184.5% | Added |
| Divisadero Street Capital Management, LP | 138,605 | $95.7K | 0.01% | 00.0% | Unchanged |
| Jane Street Group, LLC | 150,197 | $103.7K | 0.00% | +19,156+14.6% | Added |
| Tudor Investment Corp Et Al | 150,649 | $104.0K | 0.00% | 00.0% | Unchanged |
| State Street Corp | 259,838 | $179.4K | 0.00% | +21,100+8.8% | Added |
| Stratos Wealth Partners, LTD. | 273,161 | $188.6K | 0.00% | 00.0% | Unchanged |
| Crumly & Associates Inc. | 275,613 | $190.3K | 0.04% | +21,000+8.2% | Added |
| Charles Schwab Investment Management Inc | 283,920 | $196.0K | 0.00% | −380−0.1% | Reduced |
| Anson Funds Management LP | 300,000 | $207.2K | 0.03% | 00.0% | Unchanged |
| JPMorgan Chase & Co | 583,728 | $403.1K | 0.00% | +204,638+54.0% | Added |
| Geode Capital Management, LLC | 625,147 | $431.8K | 0.00% | +4,253+0.7% | Added |
| Invenomic Capital Management LP | 625,646 | $432.0K | 0.02% | −14,218−2.2% | Reduced |
| Dynamic Advisor Solutions LLC | 752,200 | $519.4K | 0.02% | 00.0% | Unchanged |
| Renaissance Technologies LLC | 768,495 | $530.6K | 0.00% | −25,548−3.2% | Reduced |
| Jacobs Levy Equity Management, Inc | 793,705 | $548.1K | 0.00% | −16,745−2.1% | Reduced |
| Millennium Management LLC | 937,697 | $647.5K | 0.00% | −81,000−8.0% | Reduced |
| BlackRock, Inc. | 1,050,202 | $725.2K | 0.00% | −14,143−1.3% | Reduced |
| Vanguard Group Inc | 2,593,450 | $1.79M | 0.00% | 00.0% | Unchanged |
| Wasatch Advisors Inc | 5,116,685 | $3.53M | 0.02% | 00.0% | Unchanged |
| Coliseum Capital Management, LLC | 46,855,291 | $32.4M | 2.65% | 00.0% | Unchanged |
| No Street GP LP | 0 | $0 | 0.00% | −857,768−100.0% | Sold out |
| Susquehanna International Group, LLP | 0 | $0 | 0.00% | −450,592−100.0% | Sold out |
| Squarepoint Ops LLC | 0 | $0 | 0.00% | −143,975−100.0% | Sold out |
| Invesco Ltd. | 0 | $0 | 0.00% | −55,709−100.0% | Sold out |
| Truist Financial Corp | 0 | $0 | 0.00% | −40,000−100.0% | Sold out |
| Platform Technology Partners | 0 | $0 | 0.00% | −35,000−100.0% | Sold out |
| R Squared Ltd | 0 | $0 | 0.00% | −34,875−100.0% | Sold out |
| Prudential Financial Inc | 0 | $0 | 0.00% | −33,800−100.0% | Sold out |
| Centiva Capital, LP | 0 | $0 | 0.00% | −20,546−100.0% | Sold out |
| GTS Securities LLC | 0 | $0 | 0.00% | −18,014−100.0% | Sold out |
| HRT Financial LP | 0 | $0 | 0.00% | −15,855−100.0% | Sold out |
| Fortitude Family Office, LLC | 0 | $0 | 0.00% | −699−100.0% | Sold out |
| EverSource Wealth Advisors, LLC | 0 | $0 | 0.00% | −48−100.0% | Sold out |
| Point72 Asia (Singapore) Pte. Ltd. | – | – | – | – | Not filed |
| Cubist Systematic Strategies, LLC | – | – | – | – | Not filed |
| Point72 (DIFC) Ltd | – | – | – | – | Not filed |