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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q4 2022

Institutional positions in Purple Innovation, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
120
+8 vs. Q3 2022
Shares held
82.9M
−1.59M (−1.9%) vs. Q3 2022
Total value
$397.3M
+$54.9M (+16.0%) vs. Q3 2022
New holders
29
39 more added
Sold out
21
28 more reduced

2 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 120 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 87 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ4 2022: $397.3M
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $998.8MQ1 2022: $535.9MQ2 2022: $289.1MQ3 2022: $343.3MQ4 2022: $397.3MQ1 2023: $294.0MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $85.1MQ1 2024: $142.3MQ2 2024: $84.2MQ3 2024: $87.4MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.4MQ3 2025: $63.6MQ4 2025: $44.6MQ1 2026: $42.1MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$42.1M
Q4 202576$44.6M
Q3 202585$63.6M
Q2 202579$51.4M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202487$87.4M
Q2 202485$84.2M
Q1 202476$142.3M
Q4 202388$85.1M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$294.0M
Q4 2022120$397.3M
Q3 2022114$343.3M
Q2 2022115$289.1M
Q1 2022144$535.9M
Q4 2021141$998.8M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2022.

Institutions holding PRPL in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Coliseum Capital Management, LLC40,854,130$195.7M14.58%00.0%Unchanged
FMR LLC11,177,418$53.5M0.01%+240,902+2.2%Added
No Street GP LP4,100,000$19.6M2.59%−600,000−12.8%Reduced
BlackRock Inc.3,709,694$17.8M0.00%+121,497+3.4%Added
Freshford Capital Management, LLC3,317,214$15.9M3.73%−178,786−5.1%Reduced
Brandywine Global Investment Management, LLC2,785,114$13.3M0.10%+347,307+14.2%Added
Vanguard Group Inc2,630,947$12.6M0.00%+302,418+13.0%Added
Bank of America Corp1,795,247$8.60M0.00%−799,117−30.8%Reduced
Schwartz Investment Counsel Inc1,658,990$7.95M0.36%−411,000−19.9%Reduced
State Street Corp1,127,316$5.40M0.00%−20,570−1.8%Reduced
Wasatch Advisors Inc1,059,220$5.07M0.03%+1,059,220New
Geode Capital Management, LLC974,188$4.67M0.00%+40,526+4.3%Added
Lapides Asset Management, LLC501,800$2.40M1.28%−25,400−4.8%Reduced
Nuveen Asset Management, LLC501,076$2.40M0.00%+228,902+84.1%Added
Manatuck Hill Partners, LLC500,000$2.40M1.13%+500,000New
HRT Financial LP487,617$2.33M0.03%+201,472+70.4%Added
Northern Trust Corp473,651$2.27M0.00%−14,635−3.0%Reduced
AWH Capital, L.P.430,000$2.06M1.29%+225,000+109.8%Added
Fuller & Thaler Asset Management, Inc.387,402$1.86M0.01%+387,402New
Charles Schwab Investment Management Inc384,836$1.84M0.00%+53,963+16.3%Added
Dimensional Fund Advisors LP310,481$1.49M0.00%+139,989+82.1%Added
EAM Investors, LLC284,472$1.36M0.28%+284,472New
Bank of New York Mellon Corp201,225$963.9K0.00%−3,843−1.9%Reduced
Gsa Capital Partners LLP182,650$875.0K0.11%+119,278+188.2%Added
State of Wisconsin Investment Board178,809$856.5K0.00%−21,274−10.6%Reduced
Swiss National Bank129,900$622.2K0.00%+6,600+5.4%Added
Goldman Sachs Group Inc127,373$610.1K0.00%+54,274+74.2%Added
Full Sail Capital, LLC116,030$555.8K0.05%00.0%Unchanged
Tudor Investment Corp Et Al115,681$554.0K0.01%+58,050+100.7%Added
Invesco Ltd.112,494$538.8K0.00%+28,362+33.7%Added
CI Private Wealth, LLC103,500$495.8K0.00%+103,500New
ClariVest Asset Management LLC96,500$462.0K0.02%+96,500New
Occudo Quantitative Strategies LP84,338$404.0K0.05%−52,327−38.3%Reduced
Rhumbline Advisers83,347$399.0K0.00%+851+1.0%Added
Susquehanna International Group, LLP80,894$387.5K0.00%−12,472−13.4%Reduced
Quent Capital, LLC80,000$383.2K0.07%+5,000+6.7%Added
AE Wealth Management LLC77,800$372.7K0.00%00.0%Unchanged
B.O.S.S. Retirement Advisors, LLC77,700$372.2K0.10%+77,700New
California State Teachers Retirement System68,640$328.8K0.00%+731+1.1%Added
Morgan Stanley67,727$324.4K0.00%+25,118+58.9%Added
Jump Financial, LLC67,385$322.8K0.02%+67,385New
Marshall Wace, LLP61,691$295.5K0.00%+61,691New
Sterling Investment Counsel, LLC60,682$290.7K0.18%00.0%Unchanged
UBS Asset Management Americas Inc60,386$289.3K0.00%00.0%Unchanged
Barclays PLC53,741$257.4K0.00%+12,413+30.0%Added
Balyasny Asset Management LLC51,938$248.8K0.00%+35,218+210.6%Added
Squarepoint Ops LLC51,131$244.9K0.00%+17,813+53.5%Added
Alliancebernstein L.P.50,400$241.4K0.00%00.0%Unchanged
Mercer Global Advisors Inc44,434$213.0K0.00%−66,475−59.9%Reduced
Belvedere Trading LLC44,293$212.2K0.12%+3,946+9.8%Added
Schonfeld Strategic Advisors LLC42,500$203.6K0.00%−65,800−60.8%Reduced
Group One Trading, L.P.42,365$202.9K0.01%+1,506+3.7%Added
Credit Suisse AG42,166$202.0K0.00%−254−0.6%Reduced
Commonwealth Equity Services, LLC41,050$196.0K0.00%00.0%Unchanged
Price T Rowe Associates Inc39,810$191.0K0.00%+78+0.2%Added
New York State Common Retirement Fund39,659$190.0K0.00%+25,687+183.8%Added
Graham Capital Management, L.P.36,235$173.6K0.01%−215,741−85.6%Reduced
JPMorgan Chase & Co34,857$167.0K0.00%+4,562+15.1%Added
Great West Life Assurance Co33,627$162.0K0.00%+11,245+50.2%Added
SG Americas Securities, LLC31,915$153.0K0.00%+896+2.9%Added
Citadel Advisors LLC31,331$150.1K0.00%−388,711−92.5%Reduced
MetLife Investment Management29,287$140.3K0.00%+29,287New
Ironwood Investment Management LLC27,240$130.5K0.09%−2,796−9.3%Reduced
Bayesian Capital Management, LP26,312$126.0K0.02%+26,312New
UBS Group AG26,210$125.5K0.00%+16,114+159.6%Added
American International Group, Inc.25,968$124.4K0.00%−94−0.4%Reduced
Two Sigma Investments, LP25,300$121.2K0.00%+25,300New
Deutsche Bank AG24,667$118.2K0.00%+366+1.5%Added
Crumly & Associates Inc.23,263$111.4K0.04%00.0%Unchanged
Manufacturers Life Insurance Company, The23,066$110.5K0.00%−335−1.4%Reduced
Harvest Investment Services, LLC21,485$102.9K0.11%+21,485New
LPL Financial LLC21,157$101.3K0.00%−1,800−7.8%Reduced
Voya Investment Management LLC20,773$99.5K0.00%00.0%Unchanged
Legal & General Group Plc20,351$97.5K0.00%+2,599+14.6%Added
Cambridge Investment Research Advisors, Inc.18,858$90.0K0.00%+18,858New
Alpine Global Management, LLC17,560$84.0K0.03%+17,560New
Advisor Group Holdings, Inc.16,386$78.0K0.00%−2,450−13.0%Reduced
Arizona State Retirement System15,180$72.7K0.00%+582+4.0%Added
Cowen and Company, LLC14,100$67.5K0.01%+14,100New
Quantamental Technologies LLC12,095$57.9K0.03%+12,095New
Cubist Systematic Strategies, LLC11,900$57.0K0.00%−25,556−68.2%Reduced
Janus Henderson Group PLC11,742$56.2K0.00%−12,268−51.1%Reduced
Victory Capital Management Inc10,267$49.2K0.00%+10,267New
Stifel Financial Corp10,000$47.9K0.00%00.0%Unchanged
Cetera Investment Advisers10,000$47.9K0.00%00.0%Unchanged
First Manhattan Co9,000$43.1K0.00%00.0%Unchanged
Royal Bank of Canada8,855$43.0K0.00%+6,849+341.4%Added
Zurcher Kantonalbank (Zurich Cantonalbank)8,036$38.5K0.00%00.0%Unchanged
Amalgamated Bank7,200$34.0K0.00%00.0%Unchanged
GWM Advisors LLC7,505$33.2K0.00%+7,505New
Ameritas Investment Partners, Inc.4,415$25.7K0.00%00.0%Unchanged
Tower Research Capital LLC (TRC)5,118$24.0K0.00%+2,158+72.9%Added
Point72 Middle East FZE4,404$21.1K0.00%+4,404New
Simplex Trading, LLC4,016$19.0K0.00%+4,016New
BNP Paribas Arbitrage, SA3,840$18.4K0.00%−23,278−85.8%Reduced
Cutler Group LP3,785$18.0K0.00%+1,675+79.4%Added
Metropolitan Life Insurance Co3,529$16.9K0.00%+3,529New
Nisa Investment Advisors, LLC3,122$15.0K0.00%+22+0.7%Added
Walleye Trading LLC2,460$11.8K0.00%−8,061−76.6%Reduced
Allspring Global Investments Holdings, LLC2,107$10.1K0.00%−47−2.2%Reduced