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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q4 2022

Institutional positions in Purple Innovation, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
120
+8 vs. Q3 2022
Shares held
82.7M
−1.69M (−2.0%) vs. Q3 2022
Total value
$396.3M
+$54.4M (+15.9%) vs. Q3 2022
New holders
29
39 more added
Sold out
21
28 more reduced

2 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 120 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ4 2022: $396.3M
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2022.

Institutions holding PRPL in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
CWM, LLC18$00.00%00.0%Unchanged
Rockefeller Capital Management L.P.77$00.00%00.0%Unchanged
Level Financial Advisors, Inc.1$00.00%00.0%Unchanged
US Bancorp25$1200.00%00.0%Unchanged
Allworth Financial LP71$3400.00%+71New
Belpointe Asset Management LLC86$4120.00%+86New
Toronto Dominion Bank217$1.00K0.00%+217New
Capital Advisors, Ltd. LLC124$1.00K0.00%+124New
EverSource Wealth Advisors, LLC299$1.43K0.00%+299New
Lindbrook Capital, LLC400$1.92K0.00%+400New
Federation des caisses Desjardins du Quebec500$2.40K0.00%00.0%Unchanged
Global Retirement Partners, LLC500$2.40K0.00%00.0%Unchanged
Quadrant Capital Group LLC587$2.81K0.00%−823−58.4%Reduced
Sargent Bickham Lagudis LLC692$3.31K0.00%00.0%Unchanged
Leonteq Securities AG838$4.01K0.00%00.0%Unchanged
Credit Agricole S A1,500$7.18K0.00%00.0%Unchanged
Wells Fargo & Company1,515$7.26K0.00%+183+13.7%Added
Citigroup Inc1,711$8.20K0.00%−620−26.6%Reduced
Insight Financial Services1,921$9.20K0.02%+140+7.9%Added
Allspring Global Investments Holdings, LLC2,107$10.1K0.00%−47−2.2%Reduced
Walleye Trading LLC2,460$11.8K0.00%−8,061−76.6%Reduced
Nisa Investment Advisors, LLC3,122$15.0K0.00%+22+0.7%Added
Metropolitan Life Insurance Co3,529$16.9K0.00%+3,529New
Cutler Group LP3,785$18.0K0.00%+1,675+79.4%Added
BNP Paribas Arbitrage, SA3,840$18.4K0.00%−23,278−85.8%Reduced
Simplex Trading, LLC4,016$19.0K0.00%+4,016New
Point72 Middle East FZE4,404$21.1K0.00%+4,404New
Tower Research Capital LLC (TRC)5,118$24.0K0.00%+2,158+72.9%Added
Ameritas Investment Partners, Inc.4,415$25.7K0.00%00.0%Unchanged
GWM Advisors LLC7,505$33.2K0.00%+7,505New
Amalgamated Bank7,200$34.0K0.00%00.0%Unchanged
Zurcher Kantonalbank (Zurich Cantonalbank)8,036$38.5K0.00%00.0%Unchanged
Royal Bank of Canada8,855$43.0K0.00%+6,849+341.4%Added
First Manhattan Co9,000$43.1K0.00%00.0%Unchanged
Stifel Financial Corp10,000$47.9K0.00%00.0%Unchanged
Cetera Investment Advisers10,000$47.9K0.00%00.0%Unchanged
Victory Capital Management Inc10,267$49.2K0.00%+10,267New
Janus Henderson Group PLC11,742$56.2K0.00%−263−2.2%Reduced
Cubist Systematic Strategies, LLC11,900$57.0K0.00%−25,556−68.2%Reduced
Quantamental Technologies LLC12,095$57.9K0.03%+12,095New
Cowen and Company, LLC14,100$67.5K0.01%+14,100New
Arizona State Retirement System15,180$72.7K0.00%+582+4.0%Added
Advisor Group Holdings, Inc.16,386$78.0K0.00%−2,450−13.0%Reduced
Alpine Global Management, LLC17,560$84.0K0.03%+17,560New
Cambridge Investment Research Advisors, Inc.18,858$90.0K0.00%+18,858New
Legal & General Group Plc20,351$97.5K0.00%+2,599+14.6%Added
Voya Investment Management LLC20,773$99.5K0.00%00.0%Unchanged
LPL Financial LLC21,157$101.3K0.00%−1,800−7.8%Reduced
Harvest Investment Services, LLC21,485$102.9K0.11%+21,485New
Manufacturers Life Insurance Company, The23,066$110.5K0.00%−335−1.4%Reduced
Crumly & Associates Inc.23,263$111.4K0.04%00.0%Unchanged
Deutsche Bank AG24,667$118.2K0.00%+366+1.5%Added
Two Sigma Investments, LP25,300$121.2K0.00%+25,300New
American International Group, Inc.25,968$124.4K0.00%−94−0.4%Reduced
UBS Group AG26,210$125.5K0.00%+16,114+159.6%Added
Bayesian Capital Management, LP26,312$126.0K0.02%+26,312New
Ironwood Investment Management LLC27,240$130.5K0.09%−2,796−9.3%Reduced
MetLife Investment Management29,287$140.3K0.00%+29,287New
Citadel Advisors LLC31,331$150.1K0.00%−388,711−92.5%Reduced
SG Americas Securities, LLC31,915$153.0K0.00%+896+2.9%Added
Great West Life Assurance Co33,627$162.0K0.00%+11,245+50.2%Added
JPMorgan Chase & Co34,857$167.0K0.00%+4,562+15.1%Added
Graham Capital Management, L.P.36,235$173.6K0.01%−215,741−85.6%Reduced
New York State Common Retirement Fund39,659$190.0K0.00%+25,687+183.8%Added
Price T Rowe Associates Inc39,810$191.0K0.00%+78+0.2%Added
Commonwealth Equity Services, LLC41,050$196.0K0.00%00.0%Unchanged
Credit Suisse AG42,166$202.0K0.00%−254−0.6%Reduced
Group One Trading, L.P.42,365$202.9K0.01%+1,506+3.7%Added
Schonfeld Strategic Advisors LLC42,500$203.6K0.00%−65,800−60.8%Reduced
Belvedere Trading LLC44,293$212.2K0.12%+3,946+9.8%Added
Mercer Global Advisors Inc44,434$213.0K0.00%−66,475−59.9%Reduced
Alliancebernstein L.P.50,400$241.4K0.00%00.0%Unchanged
Squarepoint Ops LLC51,131$244.9K0.00%+17,813+53.5%Added
Balyasny Asset Management LLC51,938$248.8K0.00%+35,218+210.6%Added
Barclays PLC53,741$257.4K0.00%+12,413+30.0%Added
UBS Asset Management Americas Inc60,386$289.3K0.00%00.0%Unchanged
Sterling Investment Counsel, LLC60,682$290.7K0.18%00.0%Unchanged
Marshall Wace, LLP61,691$295.5K0.00%+61,691New
Jump Financial, LLC67,385$322.8K0.02%+67,385New
Morgan Stanley67,727$324.4K0.00%+25,118+58.9%Added
California State Teachers Retirement System68,640$328.8K0.00%+731+1.1%Added
B.O.S.S. Retirement Advisors, LLC77,700$372.2K0.10%+77,700New
AE Wealth Management LLC77,800$372.7K0.00%00.0%Unchanged
Quent Capital, LLC80,000$383.2K0.07%+5,000+6.7%Added
Susquehanna International Group, LLP80,894$387.5K0.00%−12,472−13.4%Reduced
Rhumbline Advisers83,347$399.0K0.00%+851+1.0%Added
Occudo Quantitative Strategies LP84,338$404.0K0.05%−52,327−38.3%Reduced
ClariVest Asset Management LLC96,500$462.0K0.02%+96,500New
CI Private Wealth, LLC103,500$495.8K0.00%+103,500New
Invesco Ltd.112,494$538.8K0.00%+28,362+33.7%Added
Tudor Investment Corp Et Al115,681$554.0K0.01%+58,050+100.7%Added
Full Sail Capital, LLC116,030$555.8K0.05%00.0%Unchanged
Goldman Sachs Group Inc127,373$610.1K0.00%+54,274+74.2%Added
Swiss National Bank129,900$622.2K0.00%+6,600+5.4%Added
State of Wisconsin Investment Board178,809$856.5K0.00%−21,274−10.6%Reduced
Gsa Capital Partners LLP182,650$875.0K0.11%+119,278+188.2%Added
Bank of New York Mellon Corp201,225$963.9K0.00%−3,843−1.9%Reduced
AWH Capital, L.P.215,000$1.03M1.28%+112,500+109.8%Added
EAM Investors, LLC284,472$1.36M0.28%+284,472New
Dimensional Fund Advisors LP310,481$1.49M0.00%+139,989+82.1%Added