Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q1 2025
Institutional positions in Purple Innovation, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 84
- +3 vs. Q4 2024
- Shares held
- 75.4M
- −631.3K (−0.8%) vs. Q4 2024
- Total value
- $57.3M
- −$2.07M (−3.5%) vs. Q4 2024
- New holders
- 9
- 13 more added
- Sold out
- 6
- 33 more reduced
4 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $42.1M |
| Q4 2025 | 76 | $44.6M |
| Q3 2025 | 85 | $63.6M |
| Q2 2025 | 79 | $51.4M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 87 | $87.4M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $142.3M |
| Q4 2023 | 88 | $85.1M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $294.0M |
| Q4 2022 | 120 | $397.3M |
| Q3 2022 | 114 | $343.3M |
| Q2 2022 | 115 | $289.1M |
| Q1 2022 | 144 | $535.9M |
| Q4 2021 | 141 | $998.8M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $35.6M | 2.97% | 00.0% | Unchanged |
| BlackRock, Inc. | 4,153,207 | $3.15M | 0.00% | −101,114−2.4% | Reduced |
| Wasatch Advisors Inc | 3,986,237 | $3.03M | 0.02% | +1,186,128+42.4% | Added |
| No Street GP LP | 3,878,970 | $2.94M | 0.23% | −1,025,060−20.9% | Reduced |
| FMR LLC | 3,437,926 | $2.61M | 0.00% | −203,158−5.6% | Reduced |
| Vanguard Group Inc | 2,965,484 | $2.25M | 0.00% | −5,537−0.2% | Reduced |
| Geode Capital Management, LLC | 1,375,525 | $1.04M | 0.00% | +28,441+2.1% | Added |
| State Street Corp | 1,222,295 | $928.0K | 0.00% | −14,761−1.2% | Reduced |
| Dynamic Advisor Solutions LLC | 901,176 | $684.2K | 0.02% | 00.0% | Unchanged |
| Invenomic Capital Management LP | 759,953 | $577.0K | 0.03% | −35,223−4.4% | Reduced |
| Truist Financial Corp | 590,000 | $447.9K | 0.00% | −39,032−6.2% | Reduced |
| JPMorgan Chase & Co | 517,124 | $392.6K | 0.00% | −91,020−15.0% | Reduced |
| Northern Trust Corp | 484,682 | $368.0K | 0.00% | +24,033+5.2% | Added |
| Charles Schwab Investment Management Inc | 391,717 | $297.4K | 0.00% | −43,286−10.0% | Reduced |
| Stratos Wealth Partners, LTD. | 296,189 | $224.9K | 0.00% | 00.0% | Unchanged |
| Goldman Sachs Group Inc | 238,628 | $181.2K | 0.00% | +8,859+3.9% | Added |
| Nuveen, LLC | 228,036 | $173.1K | 0.00% | +228,036 | New |
| Morgan Stanley | 225,836 | $171.5K | 0.00% | −152,500−40.3% | Reduced |
| Citadel Advisors LLC | 216,585 | $164.4K | 0.00% | +216,585 | New |
| Invesco Ltd. | 195,205 | $148.2K | 0.00% | −62,072−24.1% | Reduced |
| Dimensional Fund Advisors LP | 177,022 | $134.4K | 0.00% | 00.0% | Unchanged |
| Crumly & Associates Inc. | 163,663 | $124.3K | 0.03% | +81,900+100.2% | Added |
| Tudor Investment Corp Et Al | 150,649 | $114.4K | 0.00% | 00.0% | Unchanged |
| Divisadero Street Capital Management, LP | 138,605 | $105.2K | 0.01% | 00.0% | Unchanged |
| Bank of New York Mellon Corp | 135,070 | $102.5K | 0.00% | −10.0% | Reduced |
| Price T Rowe Associates Inc | 122,324 | $93.0K | 0.00% | +55,678+83.5% | Added |
| Bridgeway Capital Management, LLC | 115,000 | $87.3K | 0.00% | −180,000−61.0% | Reduced |
| Susquehanna International Group, LLP | 107,043 | $81.3K | 0.00% | −410−0.4% | Reduced |
| CI Private Wealth, LLC | 103,500 | $78.6K | 0.00% | 00.0% | Unchanged |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $75.9K | 0.02% | 00.0% | Unchanged |
| Rhumbline Advisers | 86,132 | $65.4K | 0.00% | −6,391−6.9% | Reduced |
| Group One Trading, L.P. | 72,362 | $54.9K | 0.00% | +58,431+419.4% | Added |
| Alliancebernstein L.P. | 64,870 | $49.2K | 0.00% | 00.0% | Unchanged |
| UBS Group AG | 64,403 | $48.9K | 0.00% | −283,059−81.5% | Reduced |
| Patriot Financial Group Insurance Agency, LLC | 61,152 | $46.4K | 0.01% | −500−0.8% | Reduced |
| Barclays PLC | 57,277 | $43.5K | 0.00% | −28,350−33.1% | Reduced |
| Deutsche Bank AG | 56,698 | $43.1K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 50,000 | $38.0K | 0.00% | +18,750+60.0% | Added |
| Citigroup Inc | 40,479 | $30.7K | 0.00% | −5,483−11.9% | Reduced |
| Intech Investment Management LLC | 39,081 | $29.7K | 0.00% | +39,081 | New |
| AQR Capital Management LLC | 36,465 | $27.7K | 0.00% | +36,465 | New |
| Platform Technology Partners | 35,000 | $26.6K | 0.01% | 00.0% | Unchanged |
| Bank of America Corp | 34,878 | $26.5K | 0.00% | −21,106−37.7% | Reduced |
| Wells Fargo & Company | 34,545 | $26.2K | 0.00% | −237−0.7% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 33,743 | $25.6K | 0.00% | +1,461+4.5% | Added |
| SG Americas Securities, LLC | 28,789 | $22.0K | 0.00% | −6,483−18.4% | Reduced |
| Legacy Wealth Managment, LLC | 28,652 | $21.8K | 0.02% | −825−2.8% | Reduced |
| Corebridge Financial, Inc. | 27,858 | $21.1K | 0.00% | −413−1.5% | Reduced |
| CAPROCK Group, Inc. | 27,420 | $20.8K | 0.00% | 00.0% | Unchanged |
| New York State Common Retirement Fund | 25,078 | $19.0K | 0.00% | 00.0% | Unchanged |
| BBR Partners, LLC | 24,000 | $18.2K | 0.00% | 00.0% | Unchanged |
| Cambridge Investment Research Advisors, Inc. | 19,926 | $15.0K | 0.00% | −15−0.1% | Reduced |
| Simplex Trading, LLC | 18,315 | $13.0K | 0.00% | +16,269+795.2% | Added |
| R Squared Ltd | 16,710 | $12.7K | 0.01% | −4,833−22.4% | Reduced |
| Neuberger Berman Group LLC | 15,659 | $11.9K | 0.00% | +15,659 | New |
| Squarepoint Ops LLC | 14,798 | $11.2K | 0.00% | −163,254−91.7% | Reduced |
| Cottage Street Advisors LLC | 14,300 | $10.9K | 0.01% | +14,300 | New |
| Cetera Investment Advisers | 13,000 | $9.87K | 0.00% | +2,050+18.7% | Added |
| Tower Research Capital LLC (TRC) | 12,908 | $9.80K | 0.00% | +314+2.5% | Added |
| CIBC World Markets Corp | 12,618 | $9.58K | 0.00% | +12,618 | New |
| Advisor Group Holdings, Inc. | 12,520 | $9.51K | 0.00% | −775−5.8% | Reduced |
| ProShare Advisors LLC | 12,309 | $9.35K | 0.00% | −3,707−23.1% | Reduced |
| Kesler, Norman & Wride, LLC | 10,027 | $7.61K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $7.59K | 0.01% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $7.59K | 0.00% | 00.0% | Unchanged |
| Wealth Group, Ltd. | 10,000 | $7.00K | 0.00% | 00.0% | Unchanged |
| Sharpepoint LLC | 10,460 | $6.92K | 0.01% | 00.0% | Unchanged |
| Royal Bank of Canada | 5,717 | $5.00K | 0.00% | −9,064−61.3% | Reduced |
| Pingora Partners LLC | 6,451 | $4.90K | 0.00% | +6,451 | New |
| Legal & General Group Plc | 5,053 | $3.84K | 0.00% | 00.0% | Unchanged |
| Ameritas Investment Partners, Inc. | 4,415 | $3.35K | 0.00% | 00.0% | Unchanged |
| California State Teachers Retirement System | 4,120 | $3.13K | 0.00% | 00.0% | Unchanged |
| CWM, LLC | 3,548 | $3.00K | 0.00% | +3,080+658.1% | Added |
| BNP Paribas Arbitrage, SA | 3,639 | $2.76K | 0.00% | −5,773−61.3% | Reduced |
| PSI Advisors, LLC | 3,400 | $2.58K | 0.00% | 00.0% | Unchanged |
| Amalgamated Bank | 2,005 | $2.00K | 0.00% | 00.0% | Unchanged |
| Insight Financial Services | 1,921 | $1.46K | 0.00% | 00.0% | Unchanged |
| Credit Agricole S A | 1,500 | $1.14K | 0.00% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 981 | $745 | 0.00% | −918−48.3% | Reduced |
| IFP Advisors, Inc | 844 | $641 | 0.00% | 00.0% | Unchanged |
| Larson Financial Group LLC | 293 | $222 | 0.00% | 00.0% | Unchanged |
| True Wealth Design, LLC | 16 | $13 | 0.00% | +16 | New |
| SBI Securities Co., Ltd. | 10 | $8 | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 5 | $4 | 0.00% | −1,441−99.7% | Reduced |
| TownSquare Capital, LLC | 0 | $0 | 0.00% | −93,669−100.0% | Sold out |
| Commonwealth Equity Services, LLC | 0 | $0 | 0.00% | −83,050−100.0% | Sold out |
| Andina Capital Management, LLC | 0 | $0 | 0.00% | −11,650−100.0% | Sold out |
| Public Employees Retirement System of Ohio | 0 | $0 | 0.00% | −1,200−100.0% | Sold out |
| Nisa Investment Advisors, LLC | 0 | $0 | 0.00% | −474−100.0% | Sold out |
| EverSource Wealth Advisors, LLC | 0 | $0 | 0.00% | −77−100.0% | Sold out |
| Nuveen Asset Management, LLC | – | – | – | – | Not filed |
| Legacy Investment Solutions, LLC | – | – | – | – | Not filed |
| Global Retirement Partners, LLC | – | – | – | – | Not filed |
| Cassady Schiller Wealth Management, LLC | – | – | – | – | Not filed |