Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q1 2025
Institutional positions in Purple Innovation, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 84
- +3 vs. Q4 2024
- Shares held
- 75.4M
- −631.3K (−0.8%) vs. Q4 2024
- Total value
- $57.3M
- −$2.07M (−3.5%) vs. Q4 2024
- New holders
- 9
- 13 more added
- Sold out
- 6
- 33 more reduced
4 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $41.9M |
| Q4 2025 | 76 | $44.5M |
| Q3 2025 | 85 | $63.3M |
| Q2 2025 | 79 | $51.3M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 86 | $78.9M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $141.5M |
| Q4 2023 | 88 | $84.8M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $256.5M |
| Q4 2022 | 120 | $396.3M |
| Q3 2022 | 114 | $342.8M |
| Q2 2022 | 115 | $288.6M |
| Q1 2022 | 144 | $535.5M |
| Q4 2021 | 141 | $994.6M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| SRS Capital Advisors, Inc. | 5 | $4 | 0.00% | −1,441−99.7% | Reduced |
| SBI Securities Co., Ltd. | 10 | $8 | 0.00% | 00.0% | Unchanged |
| True Wealth Design, LLC | 16 | $13 | 0.00% | +16 | New |
| Larson Financial Group LLC | 293 | $222 | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 844 | $641 | 0.00% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 981 | $745 | 0.00% | −918−48.3% | Reduced |
| Credit Agricole S A | 1,500 | $1.14K | 0.00% | 00.0% | Unchanged |
| Insight Financial Services | 1,921 | $1.46K | 0.00% | 00.0% | Unchanged |
| Amalgamated Bank | 2,005 | $2.00K | 0.00% | 00.0% | Unchanged |
| PSI Advisors, LLC | 3,400 | $2.58K | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 3,639 | $2.76K | 0.00% | −5,773−61.3% | Reduced |
| CWM, LLC | 3,548 | $3.00K | 0.00% | +3,080+658.1% | Added |
| California State Teachers Retirement System | 4,120 | $3.13K | 0.00% | 00.0% | Unchanged |
| Ameritas Investment Partners, Inc. | 4,415 | $3.35K | 0.00% | 00.0% | Unchanged |
| Legal & General Group Plc | 5,053 | $3.84K | 0.00% | 00.0% | Unchanged |
| Pingora Partners LLC | 6,451 | $4.90K | 0.00% | +6,451 | New |
| Royal Bank of Canada | 5,717 | $5.00K | 0.00% | −9,064−61.3% | Reduced |
| Sharpepoint LLC | 10,460 | $6.92K | 0.01% | 00.0% | Unchanged |
| Wealth Group, Ltd. | 10,000 | $7.00K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $7.59K | 0.01% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $7.59K | 0.00% | 00.0% | Unchanged |
| Kesler, Norman & Wride, LLC | 10,027 | $7.61K | 0.00% | 00.0% | Unchanged |
| ProShare Advisors LLC | 12,309 | $9.35K | 0.00% | −3,707−23.1% | Reduced |
| Advisor Group Holdings, Inc. | 12,520 | $9.51K | 0.00% | −775−5.8% | Reduced |
| CIBC World Markets Corp | 12,618 | $9.58K | 0.00% | +12,618 | New |
| Tower Research Capital LLC (TRC) | 12,908 | $9.80K | 0.00% | +314+2.5% | Added |
| Cetera Investment Advisers | 13,000 | $9.87K | 0.00% | +2,050+18.7% | Added |
| Cottage Street Advisors LLC | 14,300 | $10.9K | 0.01% | +14,300 | New |
| Squarepoint Ops LLC | 14,798 | $11.2K | 0.00% | −163,254−91.7% | Reduced |
| Neuberger Berman Group LLC | 15,659 | $11.9K | 0.00% | +15,659 | New |
| R Squared Ltd | 16,710 | $12.7K | 0.01% | −4,833−22.4% | Reduced |
| Simplex Trading, LLC | 18,315 | $13.0K | 0.00% | +16,269+795.2% | Added |
| Cambridge Investment Research Advisors, Inc. | 19,926 | $15.0K | 0.00% | −15−0.1% | Reduced |
| BBR Partners, LLC | 24,000 | $18.2K | 0.00% | 00.0% | Unchanged |
| New York State Common Retirement Fund | 25,078 | $19.0K | 0.00% | 00.0% | Unchanged |
| CAPROCK Group, Inc. | 27,420 | $20.8K | 0.00% | 00.0% | Unchanged |
| Corebridge Financial, Inc. | 27,858 | $21.1K | 0.00% | −413−1.5% | Reduced |
| Legacy Wealth Managment, LLC | 28,652 | $21.8K | 0.02% | −825−2.8% | Reduced |
| SG Americas Securities, LLC | 28,789 | $22.0K | 0.00% | −6,483−18.4% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 33,743 | $25.6K | 0.00% | +1,461+4.5% | Added |
| Wells Fargo & Company | 34,545 | $26.2K | 0.00% | −237−0.7% | Reduced |
| Bank of America Corp | 34,878 | $26.5K | 0.00% | −21,106−37.7% | Reduced |
| Platform Technology Partners | 35,000 | $26.6K | 0.01% | 00.0% | Unchanged |
| AQR Capital Management LLC | 36,465 | $27.7K | 0.00% | +36,465 | New |
| Intech Investment Management LLC | 39,081 | $29.7K | 0.00% | +39,081 | New |
| Citigroup Inc | 40,479 | $30.7K | 0.00% | −5,483−11.9% | Reduced |
| Quadrant Capital Group LLC | 50,000 | $38.0K | 0.00% | +18,750+60.0% | Added |
| Deutsche Bank AG | 56,698 | $43.1K | 0.00% | 00.0% | Unchanged |
| Barclays PLC | 57,277 | $43.5K | 0.00% | −28,350−33.1% | Reduced |
| Patriot Financial Group Insurance Agency, LLC | 61,152 | $46.4K | 0.01% | −500−0.8% | Reduced |
| UBS Group AG | 64,403 | $48.9K | 0.00% | −283,059−81.5% | Reduced |
| Alliancebernstein L.P. | 64,870 | $49.2K | 0.00% | 00.0% | Unchanged |
| Group One Trading, L.P. | 72,362 | $54.9K | 0.00% | +58,431+419.4% | Added |
| Rhumbline Advisers | 86,132 | $65.4K | 0.00% | −6,391−6.9% | Reduced |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $75.9K | 0.02% | 00.0% | Unchanged |
| CI Private Wealth, LLC | 103,500 | $78.6K | 0.00% | 00.0% | Unchanged |
| Susquehanna International Group, LLP | 107,043 | $81.3K | 0.00% | −410−0.4% | Reduced |
| Bridgeway Capital Management, LLC | 115,000 | $87.3K | 0.00% | −180,000−61.0% | Reduced |
| Price T Rowe Associates Inc | 122,324 | $93.0K | 0.00% | +55,678+83.5% | Added |
| Bank of New York Mellon Corp | 135,070 | $102.5K | 0.00% | −10.0% | Reduced |
| Divisadero Street Capital Management, LP | 138,605 | $105.2K | 0.01% | 00.0% | Unchanged |
| Tudor Investment Corp Et Al | 150,649 | $114.4K | 0.00% | 00.0% | Unchanged |
| Crumly & Associates Inc. | 163,663 | $124.3K | 0.03% | +81,900+100.2% | Added |
| Dimensional Fund Advisors LP | 177,022 | $134.4K | 0.00% | 00.0% | Unchanged |
| Invesco Ltd. | 195,205 | $148.2K | 0.00% | −62,072−24.1% | Reduced |
| Citadel Advisors LLC | 216,585 | $164.4K | 0.00% | +216,585 | New |
| Morgan Stanley | 225,836 | $171.5K | 0.00% | −152,500−40.3% | Reduced |
| Nuveen, LLC | 228,036 | $173.1K | 0.00% | +228,036 | New |
| Goldman Sachs Group Inc | 238,628 | $181.2K | 0.00% | +8,859+3.9% | Added |
| Stratos Wealth Partners, LTD. | 296,189 | $224.9K | 0.00% | 00.0% | Unchanged |
| Charles Schwab Investment Management Inc | 391,717 | $297.4K | 0.00% | −43,286−10.0% | Reduced |
| Northern Trust Corp | 484,682 | $368.0K | 0.00% | +24,033+5.2% | Added |
| JPMorgan Chase & Co | 517,124 | $392.6K | 0.00% | −91,020−15.0% | Reduced |
| Truist Financial Corp | 590,000 | $447.9K | 0.00% | −39,032−6.2% | Reduced |
| Invenomic Capital Management LP | 759,953 | $577.0K | 0.03% | −35,223−4.4% | Reduced |
| Dynamic Advisor Solutions LLC | 901,176 | $684.2K | 0.02% | 00.0% | Unchanged |
| State Street Corp | 1,222,295 | $928.0K | 0.00% | −14,761−1.2% | Reduced |
| Geode Capital Management, LLC | 1,375,525 | $1.04M | 0.00% | +28,441+2.1% | Added |
| Vanguard Group Inc | 2,965,484 | $2.25M | 0.00% | −5,537−0.2% | Reduced |
| FMR LLC | 3,437,926 | $2.61M | 0.00% | −203,158−5.6% | Reduced |
| No Street GP LP | 3,878,970 | $2.94M | 0.23% | −1,025,060−20.9% | Reduced |
| Wasatch Advisors Inc | 3,986,237 | $3.03M | 0.02% | +1,186,128+42.4% | Added |
| BlackRock, Inc. | 4,153,207 | $3.15M | 0.00% | −101,114−2.4% | Reduced |
| Coliseum Capital Management, LLC | 46,855,291 | $35.6M | 2.97% | 00.0% | Unchanged |
| TownSquare Capital, LLC | 0 | $0 | 0.00% | −93,669−100.0% | Sold out |
| Commonwealth Equity Services, LLC | 0 | $0 | 0.00% | −83,050−100.0% | Sold out |
| Andina Capital Management, LLC | 0 | $0 | 0.00% | −11,650−100.0% | Sold out |
| Public Employees Retirement System of Ohio | 0 | $0 | 0.00% | −1,200−100.0% | Sold out |
| Nisa Investment Advisors, LLC | 0 | $0 | 0.00% | −474−100.0% | Sold out |
| EverSource Wealth Advisors, LLC | 0 | $0 | 0.00% | −77−100.0% | Sold out |
| Nuveen Asset Management, LLC | – | – | – | – | Not filed |
| Legacy Investment Solutions, LLC | – | – | – | – | Not filed |
| Global Retirement Partners, LLC | – | – | – | – | Not filed |
| Cassady Schiller Wealth Management, LLC | – | – | – | – | Not filed |