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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

Q1 2025 vs. Q4 2024

How the institutions holding Purple Innovation, Inc. changed between Q4 2024 and Q1 2025.

All holders in Q1 2025All holders in Q4 2024

13F holders of PRPL: Q4 2024 compared with Q1 2025
MeasureQ4 2024Of which not filed for Q1 2025Q1 2025Change
Holders85484+3
Shares76.3M262.6K75.4M−631.3K (−0.8%)
Value$59.5M$212.8K$57.3M−$2.07M (−3.5%)

4 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so the changes leave them out.

New holders (9)

Institutions that held Purple Innovation, Inc. at the end of Q1 2025 but not at the end of Q4 2024.

Institutions new to PRPL in Q1 2025
InstitutionSharesValue% of portfolio
Nuveen, LLC228,036$173.1K0.00%
Citadel Advisors LLC216,585$164.4K0.00%
Intech Investment Management LLC39,081$29.7K0.00%
AQR Capital Management LLC36,465$27.7K0.00%
Neuberger Berman Group LLC15,659$11.9K0.00%
Cottage Street Advisors LLC14,300$10.9K0.01%
CIBC World Markets Corp12,618$9.58K0.00%
Pingora Partners LLC6,451$4.90K0.00%
True Wealth Design, LLC16$130.00%

Sold out (6)

Institutions that held Purple Innovation, Inc. at the end of Q4 2024 and filed for Q1 2025 without it.

Institutions that sold out of PRPL in Q1 2025
InstitutionShares, Q4 2024Value, Q4 2024
TownSquare Capital, LLC93,669$73.1K
Commonwealth Equity Services, LLC83,050$65.0K
Andina Capital Management, LLC11,650$9.09K
Public Employees Retirement System of Ohio1,200$936
Nisa Investment Advisors, LLC474$370
EverSource Wealth Advisors, LLC77$60

Not filed for Q1 2025 yet (4)

Institutions that held Purple Innovation, Inc. at the end of Q4 2024 and haven't filed a 13F for Q1 2025. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding PRPL in Q4 2024 that haven't filed for Q1 2025
InstitutionShares, Q4 2024Value, Q4 2024
Nuveen Asset Management, LLC228,036$177.9K
Legacy Investment Solutions, LLC29,477$31.0K
Global Retirement Partners, LLC5,103$3.98K
Cassady Schiller Wealth Management, LLC11$9