Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q4 2024
Institutional positions in Purple Innovation, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 85
- −2 vs. Q3 2024
- Shares held
- 76.3M
- −4.30M (−5.3%) vs. Q3 2024
- Total value
- $59.5M
- −$27.9M (−31.9%) vs. Q3 2024
- New holders
- 11
- 30 more added
- Sold out
- 13
- 13 more reduced
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $42.1M |
| Q4 2025 | 76 | $44.6M |
| Q3 2025 | 85 | $63.6M |
| Q2 2025 | 79 | $51.4M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 87 | $87.4M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $142.3M |
| Q4 2023 | 88 | $85.1M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $294.0M |
| Q4 2022 | 120 | $397.3M |
| Q3 2022 | 114 | $343.3M |
| Q2 2022 | 115 | $289.1M |
| Q1 2022 | 144 | $535.9M |
| Q4 2021 | 141 | $998.8M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $36.5M | 3.01% | 00.0% | Unchanged |
| No Street GP LP | 4,904,030 | $3.83M | 0.26% | −1,645,970−25.1% | Reduced |
| BlackRock, Inc. | 4,254,321 | $3.32M | 0.00% | +36,519+0.9% | Added |
| FMR LLC | 3,641,084 | $2.84M | 0.00% | −1,621,873−30.8% | Reduced |
| Vanguard Group Inc | 2,971,021 | $2.32M | 0.00% | +3,581+0.1% | Added |
| Wasatch Advisors Inc | 2,800,109 | $2.18M | 0.01% | 00.0% | Unchanged |
| Geode Capital Management, LLC | 1,347,084 | $1.05M | 0.00% | +1,011+0.1% | Added |
| State Street Corp | 1,237,056 | $964.9K | 0.00% | +39,848+3.3% | Added |
| Dynamic Advisor Solutions LLC | 901,176 | $702.9K | 0.03% | +194,398+27.5% | Added |
| Invenomic Capital Management LP | 795,176 | $620.2K | 0.03% | +795,176 | New |
| Truist Financial Corp | 629,032 | $490.6K | 0.00% | +154,032+32.4% | Added |
| JPMorgan Chase & Co | 608,144 | $474.4K | 0.00% | +553,850+1,020.1% | Added |
| Northern Trust Corp | 460,649 | $359.3K | 0.00% | −18,219−3.8% | Reduced |
| Charles Schwab Investment Management Inc | 435,003 | $339.3K | 0.00% | −23,624−5.2% | Reduced |
| Morgan Stanley | 378,336 | $295.1K | 0.00% | +67,723+21.8% | Added |
| UBS Group AG | 347,462 | $271.0K | 0.00% | +320,613+1,194.1% | Added |
| Stratos Wealth Partners, LTD. | 296,189 | $231.0K | 0.00% | −2,525,290−89.5% | Reduced |
| Bridgeway Capital Management, LLC | 295,000 | $230.1K | 0.01% | 00.0% | Unchanged |
| Invesco Ltd. | 257,277 | $200.7K | 0.00% | −36,814−12.5% | Reduced |
| Goldman Sachs Group Inc | 229,769 | $179.2K | 0.00% | +71,669+45.3% | Added |
| Nuveen Asset Management, LLC | 228,036 | $177.9K | 0.00% | 00.0% | Unchanged |
| Squarepoint Ops LLC | 178,052 | $138.9K | 0.00% | +122,358+219.7% | Added |
| Dimensional Fund Advisors LP | 177,022 | $138.3K | 0.00% | 00.0% | Unchanged |
| Tudor Investment Corp Et Al | 150,649 | $117.5K | 0.00% | 00.0% | Unchanged |
| Divisadero Street Capital Management, LP | 138,605 | $108.1K | 0.01% | 00.0% | Unchanged |
| Bank of New York Mellon Corp | 135,071 | $105.4K | 0.00% | 00.0% | Unchanged |
| Susquehanna International Group, LLP | 107,453 | $83.8K | 0.00% | +42,107+64.4% | Added |
| CI Private Wealth, LLC | 103,500 | $80.7K | 0.00% | 00.0% | Unchanged |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $78.0K | 0.02% | +100,000 | New |
| TownSquare Capital, LLC | 93,669 | $73.1K | 0.00% | +93,669 | New |
| Rhumbline Advisers | 92,523 | $72.2K | 0.00% | +3,392+3.8% | Added |
| Barclays PLC | 85,627 | $66.8K | 0.00% | +10,824+14.5% | Added |
| Commonwealth Equity Services, LLC | 83,050 | $65.0K | 0.00% | −172−0.2% | Reduced |
| Crumly & Associates Inc. | 81,763 | $63.8K | 0.02% | 00.0% | Unchanged |
| Price T Rowe Associates Inc | 66,646 | $52.0K | 0.00% | 00.0% | Unchanged |
| Alliancebernstein L.P. | 64,870 | $50.6K | 0.00% | 00.0% | Unchanged |
| Patriot Financial Group Insurance Agency, LLC | 61,652 | $48.1K | 0.01% | +3,200+5.5% | Added |
| Deutsche Bank AG | 56,698 | $44.2K | 0.00% | 00.0% | Unchanged |
| Bank of America Corp | 55,984 | $43.7K | 0.00% | +17,406+45.1% | Added |
| Citigroup Inc | 45,962 | $35.9K | 0.00% | +4,258+10.2% | Added |
| Legacy Investment Solutions, LLC | 29,477 | $31.0K | 0.02% | −40,943−58.1% | Reduced |
| Legacy Wealth Managment, LLC | 29,477 | $31.0K | 0.02% | −40,943−58.1% | Reduced |
| SG Americas Securities, LLC | 35,272 | $28.0K | 0.00% | +14,548+70.2% | Added |
| Platform Technology Partners | 35,000 | $27.3K | 0.01% | 00.0% | Unchanged |
| Wells Fargo & Company | 34,782 | $27.1K | 0.00% | +7,271+26.4% | Added |
| Mirae Asset Global ETFs Holdings Ltd. | 32,282 | $25.2K | 0.00% | +1,403+4.5% | Added |
| Quadrant Capital Group LLC | 31,250 | $24.4K | 0.00% | 00.0% | Unchanged |
| Corebridge Financial, Inc. | 28,271 | $22.1K | 0.00% | −2,135−7.0% | Reduced |
| CAPROCK Group, Inc. | 27,420 | $21.4K | 0.00% | +7,203+35.6% | Added |
| New York State Common Retirement Fund | 25,078 | $19.6K | 0.00% | 00.0% | Unchanged |
| BBR Partners, LLC | 24,000 | $18.7K | 0.00% | 00.0% | Unchanged |
| R Squared Ltd | 21,543 | $16.8K | 0.02% | +21,543 | New |
| Cambridge Investment Research Advisors, Inc. | 19,941 | $16.0K | 0.00% | +15+0.1% | Added |
| ProShare Advisors LLC | 16,016 | $12.5K | 0.00% | +5,271+49.1% | Added |
| Royal Bank of Canada | 14,781 | $12.0K | 0.00% | +8,987+155.1% | Added |
| Group One Trading, L.P. | 13,931 | $10.9K | 0.00% | −25,000−64.2% | Reduced |
| Seros Financial, LLC | 10,000 | $10.4K | 0.01% | +10,000 | New |
| Advisor Group Holdings, Inc. | 13,295 | $10.4K | 0.00% | −1,000−7.0% | Reduced |
| Tower Research Capital LLC (TRC) | 12,594 | $9.82K | 0.00% | +4,552+56.6% | Added |
| Andina Capital Management, LLC | 11,650 | $9.09K | 0.01% | +11,650 | New |
| Cetera Investment Advisers | 10,950 | $8.54K | 0.00% | +450+4.3% | Added |
| Sharpepoint LLC | 10,460 | $8.16K | 0.01% | +10,460 | New |
| Wealth Group, Ltd. | 10,000 | $8.00K | 0.01% | 00.0% | Unchanged |
| Kesler, Norman & Wride, LLC | 10,027 | $7.82K | 0.00% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $7.80K | 0.01% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 9,412 | $7.34K | 0.00% | −3,383−26.4% | Reduced |
| Global Retirement Partners, LLC | 5,103 | $3.98K | 0.00% | 00.0% | Unchanged |
| Legal & General Group Plc | 5,053 | $3.94K | 0.00% | 00.0% | Unchanged |
| Ameritas Investment Partners, Inc. | 4,415 | $3.44K | 0.00% | 00.0% | Unchanged |
| California State Teachers Retirement System | 4,120 | $3.21K | 0.00% | 00.0% | Unchanged |
| PSI Advisors, LLC | 3,400 | $2.65K | 0.00% | 00.0% | Unchanged |
| Amalgamated Bank | 2,005 | $2.00K | 0.00% | 00.0% | Unchanged |
| Insight Financial Services | 1,921 | $1.50K | 0.00% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 1,899 | $1.48K | 0.00% | +1,718+949.2% | Added |
| Credit Agricole S A | 1,500 | $1.17K | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 1,446 | $1.13K | 0.00% | +5+0.3% | Added |
| Simplex Trading, LLC | 2,046 | $1.00K | 0.00% | +2,046 | New |
| Public Employees Retirement System of Ohio | 1,200 | $936 | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 844 | $658 | 0.00% | 00.0% | Unchanged |
| Nisa Investment Advisors, LLC | 474 | $370 | 0.00% | +379+398.9% | Added |
| Larson Financial Group LLC | 293 | $229 | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 77 | $60 | 0.00% | +77 | New |
| Cassady Schiller Wealth Management, LLC | 11 | $9 | 0.00% | +11 | New |
| SBI Securities Co., Ltd. | 10 | $8 | 0.00% | +10 | New |
| CWM, LLC | 468 | $0 | 0.00% | +293+167.4% | Added |
| Mizuho Securities USA LLC | 0 | $0 | 0.00% | −734,612−100.0% | Sold out |
| Diametric Capital, LP | 0 | $0 | 0.00% | −95,845−100.0% | Sold out |
| Jane Street Group, LLC | 0 | $0 | 0.00% | −36,054−100.0% | Sold out |
| Prelude Capital Management, LLC | 0 | $0 | 0.00% | −34,903−100.0% | Sold out |
| Diversify Wealth Management, LLC | 0 | $0 | 0.00% | −33,082−100.0% | Sold out |
| Focused Wealth Management, Inc | 0 | $0 | 0.00% | −30,000−100.0% | Sold out |
| Virtu Financial LLC | 0 | $0 | 0.00% | −24,557−100.0% | Sold out |
| STRS Ohio | 0 | $0 | 0.00% | −18,900−100.0% | Sold out |
| LPL Financial LLC | 0 | $0 | 0.00% | −14,881−100.0% | Sold out |
| Victory Capital Management Inc | 0 | $0 | 0.00% | −13,042−100.0% | Sold out |
| XTX Topco Ltd | 0 | $0 | 0.00% | −11,824−100.0% | Sold out |
| Abel Hall, LLC | 0 | $0 | 0.00% | −10,258−100.0% | Sold out |
| Capital Performance Advisors LLP | 0 | $0 | 0.00% | −136−100.0% | Sold out |