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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

Q4 2024 vs. Q3 2024

How the institutions holding Purple Innovation, Inc. changed between Q3 2024 and Q4 2024.

All holders in Q4 2024All holders in Q3 2024

13F holders of PRPL: Q3 2024 compared with Q4 2024
MeasureQ3 2024Q4 2024Change
Holders8685−1
Shares79.9M76.3M−3.54M (−4.4%)
Value$78.9M$59.5M−$19.4M (−24.6%)

New holders (11)

Institutions that held Purple Innovation, Inc. at the end of Q4 2024 but not at the end of Q3 2024.

Institutions new to PRPL in Q4 2024
InstitutionSharesValue% of portfolio
Invenomic Capital Management LP795,176$620.2K0.03%
B.O.S.S. Retirement Advisors, LLC100,000$78.0K0.02%
TownSquare Capital, LLC93,669$73.1K0.00%
R Squared Ltd21,543$16.8K0.02%
Seros Financial, LLC10,000$10.4K0.01%
Andina Capital Management, LLC11,650$9.09K0.01%
Sharpepoint LLC10,460$8.16K0.01%
Simplex Trading, LLC2,046$1.00K0.00%
EverSource Wealth Advisors, LLC77$600.00%
Cassady Schiller Wealth Management, LLC11$90.00%
SBI Securities Co., Ltd.10$80.00%

Sold out (12)

Institutions that held Purple Innovation, Inc. at the end of Q3 2024 and filed for Q4 2024 without it.

Institutions that sold out of PRPL in Q4 2024
InstitutionShares, Q3 2024Value, Q3 2024
Diametric Capital, LP95,845$94.8K
Jane Street Group, LLC36,054$35.6K
Prelude Capital Management, LLC34,903$34.5K
Diversify Wealth Management, LLC33,082$31.0K
Focused Wealth Management, Inc30,000$29.7K
Virtu Financial LLC24,557$24.0K
STRS Ohio18,900$18.7K
LPL Financial LLC14,881$14.7K
Victory Capital Management Inc13,042$12.9K
XTX Topco Ltd11,824$11.7K
Abel Hall, LLC10,258$10.1K
Capital Performance Advisors LLP136$134