Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q4 2024
Institutional positions in Purple Innovation, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 85
- −1 vs. Q3 2024
- Shares held
- 76.3M
- −3.54M (−4.4%) vs. Q3 2024
- Total value
- $59.5M
- −$19.4M (−24.6%) vs. Q3 2024
- New holders
- 11
- 30 more added
- Sold out
- 12
- 13 more reduced
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $41.9M |
| Q4 2025 | 76 | $44.5M |
| Q3 2025 | 85 | $63.3M |
| Q2 2025 | 79 | $51.3M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 86 | $78.9M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $141.5M |
| Q4 2023 | 88 | $84.8M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $256.5M |
| Q4 2022 | 120 | $396.3M |
| Q3 2022 | 114 | $342.8M |
| Q2 2022 | 115 | $288.6M |
| Q1 2022 | 144 | $535.5M |
| Q4 2021 | 141 | $994.6M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| CWM, LLC | 468 | $0 | 0.00% | +293+167.4% | Added |
| SBI Securities Co., Ltd. | 10 | $8 | 0.00% | +10 | New |
| Cassady Schiller Wealth Management, LLC | 11 | $9 | 0.00% | +11 | New |
| EverSource Wealth Advisors, LLC | 77 | $60 | 0.00% | +77 | New |
| Larson Financial Group LLC | 293 | $229 | 0.00% | 00.0% | Unchanged |
| Nisa Investment Advisors, LLC | 474 | $370 | 0.00% | +379+398.9% | Added |
| IFP Advisors, Inc | 844 | $658 | 0.00% | 00.0% | Unchanged |
| Public Employees Retirement System of Ohio | 1,200 | $936 | 0.00% | 00.0% | Unchanged |
| Simplex Trading, LLC | 2,046 | $1.00K | 0.00% | +2,046 | New |
| SRS Capital Advisors, Inc. | 1,446 | $1.13K | 0.00% | +5+0.3% | Added |
| Credit Agricole S A | 1,500 | $1.17K | 0.00% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 1,899 | $1.48K | 0.00% | +1,718+949.2% | Added |
| Insight Financial Services | 1,921 | $1.50K | 0.00% | 00.0% | Unchanged |
| Amalgamated Bank | 2,005 | $2.00K | 0.00% | 00.0% | Unchanged |
| PSI Advisors, LLC | 3,400 | $2.65K | 0.00% | 00.0% | Unchanged |
| California State Teachers Retirement System | 4,120 | $3.21K | 0.00% | 00.0% | Unchanged |
| Ameritas Investment Partners, Inc. | 4,415 | $3.44K | 0.00% | 00.0% | Unchanged |
| Legal & General Group Plc | 5,053 | $3.94K | 0.00% | 00.0% | Unchanged |
| Global Retirement Partners, LLC | 5,103 | $3.98K | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 9,412 | $7.34K | 0.00% | −3,383−26.4% | Reduced |
| Sterling Investment Counsel, LLC | 10,000 | $7.80K | 0.01% | 00.0% | Unchanged |
| Kesler, Norman & Wride, LLC | 10,027 | $7.82K | 0.00% | 00.0% | Unchanged |
| Wealth Group, Ltd. | 10,000 | $8.00K | 0.01% | 00.0% | Unchanged |
| Sharpepoint LLC | 10,460 | $8.16K | 0.01% | +10,460 | New |
| Cetera Investment Advisers | 10,950 | $8.54K | 0.00% | +450+4.3% | Added |
| Andina Capital Management, LLC | 11,650 | $9.09K | 0.01% | +11,650 | New |
| Tower Research Capital LLC (TRC) | 12,594 | $9.82K | 0.00% | +4,552+56.6% | Added |
| Advisor Group Holdings, Inc. | 13,295 | $10.4K | 0.00% | −1,000−7.0% | Reduced |
| Seros Financial, LLC | 10,000 | $10.4K | 0.01% | +10,000 | New |
| Group One Trading, L.P. | 13,931 | $10.9K | 0.00% | −25,000−64.2% | Reduced |
| Royal Bank of Canada | 14,781 | $12.0K | 0.00% | +8,987+155.1% | Added |
| ProShare Advisors LLC | 16,016 | $12.5K | 0.00% | +5,271+49.1% | Added |
| Cambridge Investment Research Advisors, Inc. | 19,941 | $16.0K | 0.00% | +15+0.1% | Added |
| R Squared Ltd | 21,543 | $16.8K | 0.02% | +21,543 | New |
| BBR Partners, LLC | 24,000 | $18.7K | 0.00% | 00.0% | Unchanged |
| New York State Common Retirement Fund | 25,078 | $19.6K | 0.00% | 00.0% | Unchanged |
| CAPROCK Group, Inc. | 27,420 | $21.4K | 0.00% | +7,203+35.6% | Added |
| Corebridge Financial, Inc. | 28,271 | $22.1K | 0.00% | −2,135−7.0% | Reduced |
| Quadrant Capital Group LLC | 31,250 | $24.4K | 0.00% | 00.0% | Unchanged |
| Mirae Asset Global ETFs Holdings Ltd. | 32,282 | $25.2K | 0.00% | +1,403+4.5% | Added |
| Wells Fargo & Company | 34,782 | $27.1K | 0.00% | +7,271+26.4% | Added |
| Platform Technology Partners | 35,000 | $27.3K | 0.01% | 00.0% | Unchanged |
| SG Americas Securities, LLC | 35,272 | $28.0K | 0.00% | +14,548+70.2% | Added |
| Legacy Investment Solutions, LLC | 29,477 | $31.0K | 0.02% | −40,943−58.1% | Reduced |
| Legacy Wealth Managment, LLC | 29,477 | $31.0K | 0.02% | −40,943−58.1% | Reduced |
| Citigroup Inc | 45,962 | $35.9K | 0.00% | +4,258+10.2% | Added |
| Bank of America Corp | 55,984 | $43.7K | 0.00% | +17,406+45.1% | Added |
| Deutsche Bank AG | 56,698 | $44.2K | 0.00% | 00.0% | Unchanged |
| Patriot Financial Group Insurance Agency, LLC | 61,652 | $48.1K | 0.01% | +3,200+5.5% | Added |
| Alliancebernstein L.P. | 64,870 | $50.6K | 0.00% | 00.0% | Unchanged |
| Price T Rowe Associates Inc | 66,646 | $52.0K | 0.00% | 00.0% | Unchanged |
| Crumly & Associates Inc. | 81,763 | $63.8K | 0.02% | 00.0% | Unchanged |
| Commonwealth Equity Services, LLC | 83,050 | $65.0K | 0.00% | −172−0.2% | Reduced |
| Barclays PLC | 85,627 | $66.8K | 0.00% | +10,824+14.5% | Added |
| Rhumbline Advisers | 92,523 | $72.2K | 0.00% | +3,392+3.8% | Added |
| TownSquare Capital, LLC | 93,669 | $73.1K | 0.00% | +93,669 | New |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $78.0K | 0.02% | +100,000 | New |
| CI Private Wealth, LLC | 103,500 | $80.7K | 0.00% | 00.0% | Unchanged |
| Susquehanna International Group, LLP | 107,453 | $83.8K | 0.00% | +42,107+64.4% | Added |
| Bank of New York Mellon Corp | 135,071 | $105.4K | 0.00% | 00.0% | Unchanged |
| Divisadero Street Capital Management, LP | 138,605 | $108.1K | 0.01% | 00.0% | Unchanged |
| Tudor Investment Corp Et Al | 150,649 | $117.5K | 0.00% | 00.0% | Unchanged |
| Dimensional Fund Advisors LP | 177,022 | $138.3K | 0.00% | 00.0% | Unchanged |
| Squarepoint Ops LLC | 178,052 | $138.9K | 0.00% | +122,358+219.7% | Added |
| Nuveen Asset Management, LLC | 228,036 | $177.9K | 0.00% | 00.0% | Unchanged |
| Goldman Sachs Group Inc | 229,769 | $179.2K | 0.00% | +71,669+45.3% | Added |
| Invesco Ltd. | 257,277 | $200.7K | 0.00% | −36,814−12.5% | Reduced |
| Bridgeway Capital Management, LLC | 295,000 | $230.1K | 0.01% | 00.0% | Unchanged |
| Stratos Wealth Partners, LTD. | 296,189 | $231.0K | 0.00% | −2,525,290−89.5% | Reduced |
| UBS Group AG | 347,462 | $271.0K | 0.00% | +320,613+1,194.1% | Added |
| Morgan Stanley | 378,336 | $295.1K | 0.00% | +67,723+21.8% | Added |
| Charles Schwab Investment Management Inc | 435,003 | $339.3K | 0.00% | −23,624−5.2% | Reduced |
| Northern Trust Corp | 460,649 | $359.3K | 0.00% | −18,219−3.8% | Reduced |
| JPMorgan Chase & Co | 608,144 | $474.4K | 0.00% | +580,997+2,140.2% | Added |
| Truist Financial Corp | 629,032 | $490.6K | 0.00% | +154,032+32.4% | Added |
| Invenomic Capital Management LP | 795,176 | $620.2K | 0.03% | +795,176 | New |
| Dynamic Advisor Solutions LLC | 901,176 | $702.9K | 0.03% | +194,398+27.5% | Added |
| State Street Corp | 1,237,056 | $964.9K | 0.00% | +39,848+3.3% | Added |
| Geode Capital Management, LLC | 1,347,084 | $1.05M | 0.00% | +1,011+0.1% | Added |
| Wasatch Advisors Inc | 2,800,109 | $2.18M | 0.01% | 00.0% | Unchanged |
| Vanguard Group Inc | 2,971,021 | $2.32M | 0.00% | +3,581+0.1% | Added |
| FMR LLC | 3,641,084 | $2.84M | 0.00% | −1,621,873−30.8% | Reduced |
| BlackRock, Inc. | 4,254,321 | $3.32M | 0.00% | +36,519+0.9% | Added |
| No Street GP LP | 4,904,030 | $3.83M | 0.26% | −1,645,970−25.1% | Reduced |
| Coliseum Capital Management, LLC | 46,855,291 | $36.5M | 3.01% | 00.0% | Unchanged |
| Diametric Capital, LP | 0 | $0 | 0.00% | −95,845−100.0% | Sold out |
| Jane Street Group, LLC | 0 | $0 | 0.00% | −36,054−100.0% | Sold out |
| Prelude Capital Management, LLC | 0 | $0 | 0.00% | −34,903−100.0% | Sold out |
| Diversify Wealth Management, LLC | 0 | $0 | 0.00% | −33,082−100.0% | Sold out |
| Focused Wealth Management, Inc | 0 | $0 | 0.00% | −30,000−100.0% | Sold out |
| Virtu Financial LLC | 0 | $0 | 0.00% | −24,557−100.0% | Sold out |
| STRS Ohio | 0 | $0 | 0.00% | −18,900−100.0% | Sold out |
| LPL Financial LLC | 0 | $0 | 0.00% | −14,881−100.0% | Sold out |
| Victory Capital Management Inc | 0 | $0 | 0.00% | −13,042−100.0% | Sold out |
| XTX Topco Ltd | 0 | $0 | 0.00% | −11,824−100.0% | Sold out |
| Abel Hall, LLC | 0 | $0 | 0.00% | −10,258−100.0% | Sold out |
| Capital Performance Advisors LLP | 0 | $0 | 0.00% | −136−100.0% | Sold out |