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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q2 2024

Institutional positions in Purple Innovation, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
85
+10 vs. Q1 2024
Shares held
81.0M
−793.7K (−1.0%) vs. Q1 2024
Total value
$84.2M
−$58.1M (−40.8%) vs. Q1 2024
New holders
18
22 more added
Sold out
8
23 more reduced

1 institution that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 85 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 87 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ2 2024: $84.2M
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $998.8MQ1 2022: $535.9MQ2 2022: $289.1MQ3 2022: $343.3MQ4 2022: $397.3MQ1 2023: $294.0MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $85.1MQ1 2024: $142.3MQ2 2024: $84.2MQ3 2024: $87.4MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.4MQ3 2025: $63.6MQ4 2025: $44.6MQ1 2026: $42.1MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$42.1M
Q4 202576$44.6M
Q3 202585$63.6M
Q2 202579$51.4M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202487$87.4M
Q2 202485$84.2M
Q1 202476$142.3M
Q4 202388$85.1M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$294.0M
Q4 2022120$397.3M
Q3 2022114$343.3M
Q2 2022115$289.1M
Q1 2022144$535.9M
Q4 2021141$998.8M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q1 2024.

Institutions holding PRPL in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Coliseum Capital Management, LLC46,855,291$48.7M4.34%00.0%Unchanged
No Street GP LP7,742,138$8.05M0.68%−257,862−3.2%Reduced
FMR LLC5,926,648$6.16M0.00%+1,1580.0%Added
BlackRock Inc.4,018,991$4.18M0.00%+32,839+0.8%Added
Vanguard Group Inc2,914,788$3.03M0.00%+10,989+0.4%Added
Stratos Wealth Partners, LTD.2,821,479$2.93M0.05%−1650.0%Reduced
Wasatch Advisors Inc2,239,702$2.33M0.01%−11,532−0.5%Reduced
Geode Capital Management, LLC1,330,040$1.38M0.00%+77,334+6.2%Added
State Street Corp1,190,816$1.24M0.00%−30,357−2.5%Reduced
Dynamic Advisor Solutions LLC726,778$755.8K0.02%−25,000−3.3%Reduced
Truist Financial Corp530,000$551.2K0.00%−190,603−26.5%Reduced
Charles Schwab Investment Management Inc441,571$459.2K0.00%+2,127+0.5%Added
Northern Trust Corp436,819$454.3K0.00%−9,965−2.2%Reduced
Bridgeway Capital Management, LLC295,000$306.8K0.01%00.0%Unchanged
Invesco Ltd.288,651$300.2K0.00%+30,820+12.0%Added
Nuveen Asset Management, LLC228,036$237.2K0.00%−795−0.3%Reduced
Morgan Stanley209,765$218.2K0.00%−436,744−67.6%Reduced
Dimensional Fund Advisors LP177,022$184.1K0.00%−17,106−8.8%Reduced
Bank of New York Mellon Corp174,347$181.3K0.00%+6,240+3.7%Added
Goldman Sachs Group Inc166,207$172.9K0.00%+101,690+157.6%Added
Tudor Investment Corp Et Al150,649$156.7K0.00%−3,429−2.2%Reduced
Divisadero Street Capital Management, LP138,605$144.1K0.02%+138,605New
Full Sail Capital, LLC116,030$120.7K0.01%00.0%Unchanged
CI Private Wealth, LLC103,500$107.6K0.00%00.0%Unchanged
Rhumbline Advisers101,112$105.1K0.00%+3,770+3.9%Added
Group One Trading, L.P.95,380$99.2K0.00%−78,291−45.1%Reduced
Commonwealth Equity Services, LLC83,222$87.0K0.00%00.0%Unchanged
Sterling Investment Counsel, LLC80,682$83.9K0.03%00.0%Unchanged
Jane Street Group, LLC77,008$80.1K0.00%+35,263+84.5%Added
Squarepoint Ops LLC71,321$74.2K0.00%+71,321New
Renaissance Technologies LLC71,226$74.1K0.00%+54,116+316.3%Added
Crumly & Associates Inc.66,763$69.4K0.02%+17,500+35.5%Added
XTX Topco Ltd66,671$69.3K0.01%−157,920−70.3%Reduced
Alliancebernstein L.P.64,870$67.5K0.00%+22,770+54.1%Added
Price T Rowe Associates Inc60,009$63.0K0.00%00.0%Unchanged
Jacobs Levy Equity Management, Inc56,971$59.3K0.00%+56,971New
JPMorgan Chase & Co52,706$54.8K0.00%+4,050+8.3%Added
Virtu Financial LLC51,139$53.0K0.00%−13,009−20.3%Reduced
UBS Group AG45,753$47.6K0.00%−14,495−24.1%Reduced
Patriot Financial Group Insurance Agency, LLC41,027$42.7K0.01%+41,027New
Front Street Capital Management, Inc.39,427$41.0K0.01%00.0%Unchanged
Bank of America Corp37,849$39.4K0.00%−4,083−9.7%Reduced
Diversify Wealth Management, LLC33,082$39.0K0.00%+33,082New
Platform Technology Partners35,000$36.4K0.01%+35,000New
Quadrant Capital Group LLC31,250$32.5K0.00%00.0%Unchanged
Corebridge Financial, Inc.30,592$31.8K0.00%+30,592New
Focused Wealth Management, Inc30,000$31.2K0.00%00.0%Unchanged
Mirae Asset Global ETFs Holdings Ltd.27,659$28.8K0.00%+27,659New
Wells Fargo & Company26,389$27.4K0.00%+5,381+25.6%Added
New York State Common Retirement Fund25,078$26.1K0.00%+53+0.2%Added
CAPROCK Group, Inc.21,525$22.4K0.00%00.0%Unchanged
Susquehanna International Group, LLP21,247$22.1K0.00%−65,706−75.6%Reduced
Cambridge Investment Research Advisors, Inc.19,926$21.0K0.00%−4,000−16.7%Reduced
Barclays PLC19,528$20.3K0.00%−18,545−48.7%Reduced
Tower Research Capital LLC (TRC)19,280$20.1K0.00%+16,038+494.7%Added
Covestor Ltd18,844$20.0K0.01%+18,844New
STRS Ohio18,900$19.7K0.00%00.0%Unchanged
Ameriprise Financial Inc18,771$19.5K0.00%+18,771New
Deutsche Bank AG18,238$19.0K0.00%−4,672−20.4%Reduced
First Manhattan Co16,760$17.4K0.00%00.0%Unchanged
ProShare Advisors LLC14,688$15.3K0.00%+14,688New
LPL Financial LLC14,631$15.2K0.00%+25+0.2%Added
Advisor Group Holdings, Inc.13,745$14.3K0.00%−31,872−69.9%Reduced
Victory Capital Management Inc13,328$13.9K0.00%+13,328New
Public Employees Retirement System of Ohio13,200$13.7K0.00%+13,200New
Citigroup Inc13,020$13.5K0.00%+2,264+21.0%Added
Qube Research & Technologies Ltd11,326$11.8K0.00%+5,711+101.7%Added
BNP Paribas Arbitrage, SA10,212$10.6K0.00%−16,667−62.0%Reduced
Kesler, Norman & Wride, LLC10,027$10.4K0.00%00.0%Unchanged
Royal Bank of Canada5,605$6.00K0.00%+4,351+347.0%Added
Global Retirement Partners, LLC5,103$5.31K0.00%+5,103New
Legal & General Group Plc5,053$5.25K0.00%00.0%Unchanged
Russell Investments Group, Ltd.4,684$4.87K0.00%+4,684New
Ameritas Investment Partners, Inc.4,415$4.59K0.00%00.0%Unchanged
California State Teachers Retirement System4,120$4.29K0.00%−1,392−25.3%Reduced
PSI Advisors, LLC3,400$3.54K0.00%00.0%Unchanged
Amalgamated Bank2,005$2.00K0.00%00.0%Unchanged
Insight Financial Services1,921$2.00K0.00%00.0%Unchanged
Credit Agricole S A1,500$1.56K0.00%00.0%Unchanged
SRS Capital Advisors, Inc.1,441$1.50K0.00%+1,441New
IFP Advisors, Inc344$3580.00%00.0%Unchanged
Larson Financial Group LLC293$3050.00%00.0%Unchanged
Northwestern Mutual Wealth Management Co100$1040.00%+100New
Nisa Investment Advisors, LLC20$210.00%+20New
CWM, LLC59$00.00%+39+195.0%Added
Citadel Advisors LLC0$00.00%−145,809−100.0%Sold out
Millennium Management LLC0$00.00%−132,594−100.0%Sold out
American International Group, Inc.0$00.00%−27,021−100.0%Sold out
SG Americas Securities, LLC0$00.00%−19,179−100.0%Sold out
Voya Investment Management LLC0$00.00%−17,476−100.0%Sold out
Manufacturers Life Insurance Company, The0$00.00%−16,348−100.0%Sold out
Farther Finance Advisors, LLC0$00.00%−50−100.0%Sold out
Nelson, Van Denburg & Campbell Wealth Management Group, LLC0$00.00%−14−100.0%Sold out
Caliber Wealth Management, LLC––––Not filed