Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Purple Innovation, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 62
- −7 vs. Q1 2026
- Shares held
- 62.0M
- −1.70M (−2.7%) vs. Q1 2026
- Total value
- $22.1M
- −$20.0M (−47.4%) vs. Q1 2026
- New holders
- 4
- 12 more added
- Sold out
- 11
- 16 more reduced
1 institution that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $42.1M |
| Q4 2025 | 76 | $44.6M |
| Q3 2025 | 85 | $63.6M |
| Q2 2025 | 79 | $51.4M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 87 | $87.4M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $142.3M |
| Q4 2023 | 88 | $85.1M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $294.0M |
| Q4 2022 | 120 | $397.3M |
| Q3 2022 | 114 | $343.3M |
| Q2 2022 | 115 | $289.1M |
| Q1 2022 | 144 | $535.9M |
| Q4 2021 | 141 | $998.8M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46,855,291 | $16.7M | 1.44% | 00.0% | Unchanged |
| Wasatch Advisors Inc | 5,071,444 | $1.81M | 0.01% | 00.0% | Unchanged |
| Vanguard Capital Management LLC | 2,210,496 | $789.1K | 0.00% | −44,393−2.0% | Reduced |
| BlackRock, Inc. | 1,045,427 | $373.2K | 0.00% | −470.0% | Reduced |
| Dynamic Advisor Solutions LLC | 752,200 | $268.5K | 0.01% | 00.0% | Unchanged |
| Millennium Management LLC | 727,895 | $259.9K | 0.00% | −120,879−14.2% | Reduced |
| Geode Capital Management, LLC | 617,869 | $220.6K | 0.00% | −58,214−8.6% | Reduced |
| Jacobs Levy Equity Management, Inc | 608,180 | $217.1K | 0.00% | 00.0% | Unchanged |
| Shay Capital LLC | 371,207 | $132.5K | 0.01% | +247,085+199.1% | Added |
| Crumly & Associates Inc. | 333,263 | $119.0K | 0.02% | +41,200+14.1% | Added |
| Goldman Sachs Group Inc | 315,877 | $112.8K | 0.00% | +169,600+115.9% | Added |
| Vanguard Fiduciary Trust Co | 308,521 | $110.1K | 0.00% | 00.0% | Unchanged |
| Anson Funds Management LP | 300,000 | $107.1K | 0.01% | −300,000−50.0% | Reduced |
| Charles Schwab Investment Management Inc | 282,242 | $100.8K | 0.00% | −4,770−1.7% | Reduced |
| Stratos Wealth Partners, LTD. | 273,561 | $97.7K | 0.00% | +400+0.1% | Added |
| State Street Corp | 259,838 | $92.8K | 0.00% | 00.0% | Unchanged |
| UBS Group AG | 156,167 | $55.8K | 0.00% | +98,656+171.5% | Added |
| Tudor Investment Corp Et Al | 150,649 | $53.8K | 0.00% | 00.0% | Unchanged |
| Divisadero Street Capital Management, LP | 138,605 | $49.5K | 0.00% | 00.0% | Unchanged |
| Northern Trust Corp | 137,104 | $48.9K | 0.00% | +39,877+41.0% | Added |
| MML Investors Services, LLC | 128,993 | $46.1K | 0.00% | −2,958−2.2% | Reduced |
| Qube Research & Technologies Ltd | 118,352 | $42.3K | 0.00% | +93,874+383.5% | Added |
| Midwest Financial Group LLC | 115,000 | $41.1K | 0.01% | 00.0% | Unchanged |
| LPL Financial LLC | 100,119 | $35.7K | 0.00% | +23,621+30.9% | Added |
| B.O.S.S. Retirement Advisors, LLC | 82,832 | $29.6K | 0.01% | −17,168−17.2% | Reduced |
| Bridgeway Capital Management, LLC | 75,000 | $26.8K | 0.00% | 00.0% | Unchanged |
| Gsa Capital Partners LLP | 74,000 | $26.0K | 0.00% | +74,000 | New |
| Simplex Trading, LLC | 59,705 | $21.3K | 0.00% | +12,900+27.6% | Added |
| MAI Capital Management | 50,000 | $17.9K | 0.00% | 00.0% | Unchanged |
| Renaissance Technologies LLC | 43,477 | $15.5K | 0.00% | −634,177−93.6% | Reduced |
| Vanguard Global Advisers, LLC | 30,040 | $10.7K | 0.00% | 00.0% | Unchanged |
| Legacy Wealth Managment, LLC | 28,627 | $10.2K | 0.00% | −28,985−50.3% | Reduced |
| CAPROCK Group, Inc. | 27,420 | $9.79K | 0.00% | 00.0% | Unchanged |
| Davenport & Co LLC | 25,000 | $8.93K | 0.00% | 00.0% | Unchanged |
| XTX Topco Ltd | 23,684 | $8.46K | 0.00% | −92,540−79.6% | Reduced |
| HRT Financial LP | 19,811 | $7.00K | 0.00% | +8,806+80.0% | Added |
| Cottage Street Advisors LLC | 14,300 | $5.11K | 0.00% | 00.0% | Unchanged |
| Plan Group Financial, LLC | 13,000 | $4.64K | 0.00% | 00.0% | Unchanged |
| Kestra Private Wealth Services, LLC | 10,767 | $3.84K | 0.00% | +10,767 | New |
| Tower Research Capital LLC (TRC) | 10,482 | $3.74K | 0.00% | +10,482 | New |
| Group One Trading, L.P. | 10,450 | $3.73K | 0.00% | −1,236−10.6% | Reduced |
| Kesler, Norman & Wride, LLC | 10,027 | $3.58K | 0.00% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $3.57K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $3.57K | 0.00% | 00.0% | Unchanged |
| Advisor Group Holdings, Inc. | 9,140 | $3.29K | 0.00% | −1,355−12.9% | Reduced |
| JPMorgan Chase & Co | 8,356 | $3.17K | 0.00% | −320,279−97.5% | Reduced |
| Crewe Advisors LLC | 8,849 | $3.16K | 0.00% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 2,000 | $780 | 0.00% | 00.0% | Unchanged |
| Optiver Holding B.V. | 1,593 | $569 | 0.00% | 00.0% | Unchanged |
| Morgan Stanley | 1,471 | $525 | 0.00% | −16−1.1% | Reduced |
| IFP Advisors, Inc | 844 | $301 | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 500 | $179 | 0.00% | +500 | New |
| Wells Fargo & Company | 413 | $147 | 0.00% | 00.0% | Unchanged |
| Barclays PLC | 394 | $140 | 0.00% | +393+39,300.0% | Added |
| Larson Financial Group LLC | 293 | $105 | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 188 | $67 | 0.00% | 00.0% | Unchanged |
| Insight Financial Services | 140 | $49 | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 30 | $11 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 10 | $4 | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 5 | $2 | 0.00% | +4+400.0% | Added |
| GWM Advisors LLC | 1 | $0 | 0.00% | 00.0% | Unchanged |
| Royal Bank of Canada | 150 | $0 | 0.00% | −245−62.0% | Reduced |
| Invenomic Capital Management LP | 0 | $0 | 0.00% | −500,000−100.0% | Sold out |
| CI Private Wealth, LLC | 0 | $0 | 0.00% | −103,500−100.0% | Sold out |
| Citadel Advisors LLC | 0 | $0 | 0.00% | −64,822−100.0% | Sold out |
| Jane Street Group, LLC | 0 | $0 | 0.00% | −64,423−100.0% | Sold out |
| Acadian Asset Management LLC | 0 | $0 | 0.00% | −50,018−100.0% | Sold out |
| Virtu Financial LLC | 0 | $0 | 0.00% | −32,865−100.0% | Sold out |
| Woodley Farra Manion Portfolio Management Inc | 0 | $0 | 0.00% | −30,480−100.0% | Sold out |
| Sharpepoint LLC | 0 | $0 | 0.00% | −28,835−100.0% | Sold out |
| Cambridge Investment Research Advisors, Inc. | 0 | $0 | 0.00% | −19,826−100.0% | Sold out |
| Point72 Asset Management, L.P. | 0 | $0 | 0.00% | −13,612−100.0% | Sold out |
| FMR LLC | 0 | $0 | 0.00% | −928−100.0% | Sold out |
| CWM, LLC | – | – | – | – | Not filed |