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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

Q2 2026 vs. Q1 2026

How the institutions holding Purple Innovation, Inc. changed between Q1 2026 and Q2 2026.

All holders in Q2 2026All holders in Q1 2026

13F holders of PRPL: Q1 2026 compared with Q2 2026
MeasureQ1 2026Of which not filed for Q2 2026Q2 2026Change
Holders70162−7
Shares63.4M3262.0M−1.40M (−2.2%)
Value$41.9M$21$22.1M−$19.8M (−47.2%)

1 institution that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so the changes leave them out.

New holders (4)

Institutions that held Purple Innovation, Inc. at the end of Q2 2026 but not at the end of Q1 2026.

Institutions new to PRPL in Q2 2026
InstitutionSharesValue% of portfolio
Gsa Capital Partners LLP74,000$26.0K0.00%
Kestra Private Wealth Services, LLC10,767$3.84K0.00%
Tower Research Capital LLC (TRC)10,482$3.74K0.00%
Armstrong Advisory Group, Inc500$1790.00%

Sold out (11)

Institutions that held Purple Innovation, Inc. at the end of Q1 2026 and filed for Q2 2026 without it.

Institutions that sold out of PRPL in Q2 2026
InstitutionShares, Q1 2026Value, Q1 2026
Invenomic Capital Management LP500,000$330.6K
CI Private Wealth, LLC103,500$68.4K
Citadel Advisors LLC64,822$42.9K
Jane Street Group, LLC64,423$42.6K
Acadian Asset Management LLC50,018$32.0K
Virtu Financial LLC32,865$22.0K
Woodley Farra Manion Portfolio Management Inc30,480$20.2K
Sharpepoint LLC28,835$19.1K
Cambridge Investment Research Advisors, Inc.19,826$13.0K
Point72 Asset Management, L.P.13,612$9.00K
FMR LLC928$614

Not filed for Q2 2026 yet (1)

Institutions that held Purple Innovation, Inc. at the end of Q1 2026 and haven't filed a 13F for Q2 2026. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding PRPL in Q1 2026 that haven't filed for Q2 2026
InstitutionShares, Q1 2026Value, Q1 2026
CWM, LLC32$21