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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q2 2021

Institutional positions in Purple Innovation, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
162
+7 vs. Q1 2021
Shares held
66.0M
+597.9K (+0.9%) vs. Q1 2021
Total value
$1.74B
−$327.0M (−15.8%) vs. Q1 2021
New holders
39
78 more added
Sold out
32
35 more reduced

1 institution that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 162 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ2 2021: $1.74B
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q1 2021.

Institutions holding PRPL in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Simon Quick Advisors, LLC1$00.00%00.0%Unchanged
Berman Capital Advisors, LLC26$00.00%+16+160.0%Added
Castleview Partners, LLC4$00.00%+4New
Patriot Financial Group Insurance Agency, LLC20$1.00K0.00%−80−80.0%Reduced
Howe & Rusling Inc27$1.00K0.00%+27New
Parallel Advisors, LLC32$1.00K0.00%+32New
Rockefeller Capital Management L.P.77$2.00K0.00%00.0%Unchanged
Signaturefd, LLC64$2.00K0.00%+34+113.3%Added
Farmers & Merchants Investments Inc100$3.00K0.00%+100New
Mark Sheptoff Financial Planning, LLC200$5.00K0.00%00.0%Unchanged
Captrust Financial Advisors190$5.00K0.00%+66+53.2%Added
O'Shaughnessy Asset Management, LLC274$7.00K0.00%−57−17.2%Reduced
Steward Partners Investment Advisory, LLC411$11.0K0.00%00.0%Unchanged
Global Retirement Partners, LLC500$13.0K0.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec500$13.2K0.00%+500New
Sandy Spring Bank600$16.0K0.00%+600New
Hantz Financial Services, Inc.686$18.0K0.00%+686New
Point72 Hong Kong Ltd934$25.0K0.00%+934New
Stephenson National Bank & Trust1,179$31.0K0.02%+1,179New
Tower Research Capital LLC (TRC)1,469$39.0K0.00%−1,192−44.8%Reduced
Credit Agricole S A1,500$40.0K0.00%00.0%Unchanged
BNP Paribas Arbitrage, SA1,790$47.3K0.00%−5,406−75.1%Reduced
Macquarie Group Ltd2,238$59.0K0.00%+2,238New
US Bancorp2,697$72.0K0.00%+822+43.8%Added
Great West Life Assurance Co3,172$84.0K0.00%+771+32.1%Added
Royal Bank of Canada3,478$92.0K0.00%+1,351+63.5%Added
Advisor Group Holdings, Inc.3,982$104.0K0.00%−176−4.2%Reduced
Ameritas Investment Partners, Inc.3,938$104.0K0.00%+1,299+49.2%Added
Citigroup Inc4,185$111.0K0.00%+938+28.9%Added
Schroder Investment Management Group4,812$127.0K0.00%−36,261−88.3%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)5,151$136.0K0.00%+863+20.1%Added
Teacher Retirement System of Texas7,634$202.0K0.00%+7,634New
Legal & General Group Plc7,887$208.0K0.00%+2,945+59.6%Added
Aigen Investment Management, LP8,236$218.0K0.04%+8,236New
Engineers Gate Manager LP8,460$223.0K0.01%−1,275−13.1%Reduced
Paradigm Asset Management Co LLC8,600$227.1K0.06%−600−6.5%Reduced
State Board of Administration of Florida Retirement System8,837$233.0K0.00%+1,096+14.2%Added
Argent Capital Management LLC8,940$236.0K0.01%+8,940New
Bridgeway Capital Management, LLC9,000$238.0K0.00%00.0%Unchanged
Cambridge Investment Research Advisors, Inc.9,087$240.0K0.00%+9,087New
Amalgamated Bank9,485$250.0K0.00%+9,485New
Parallax Volatility Advisers, L.P.9,957$263.0K0.00%−1,841−15.6%Reduced
American Century Companies Inc11,242$297.0K0.00%+3,838+51.8%Added
Squarepoint Ops LLC11,536$305.0K0.00%+11,536New
Summit Global Investments11,600$306.0K0.02%+1,800+18.4%Added
Man Group plc11,903$314.0K0.00%+4,562+62.1%Added
Thrivent Financial for Lutherans12,130$320.0K0.00%−15,414−56.0%Reduced
Handelsbanken Fonder AB12,300$325.0K0.00%+2,800+29.5%Added
Cutler Group LP12,799$338.0K0.03%+9,279+263.6%Added
ProShare Advisors LLC13,028$344.0K0.00%+4,335+49.9%Added
Metropolitan Life Insurance Co13,891$366.9K0.01%+4,892+54.4%Added
Algert Global LLC15,033$397.0K0.13%+3,860+34.5%Added
AMP Capital Investors Ltd15,378$406.0K0.00%+15,378New
Simplex Trading, LLC15,467$408.0K0.01%−2,984−16.2%Reduced
Arizona State Retirement System16,221$428.0K0.00%+5,578+52.4%Added
Blueshift Asset Management, LLC16,675$440.0K0.02%+16,675New
M&T Bank Corp17,058$450.0K0.00%+2,078+13.9%Added
MetLife Investment Management18,144$479.2K0.00%+5,831+47.4%Added
IMC-Chicago, LLC18,609$491.0K0.04%+18,609New
Voya Investment Management LLC19,642$519.0K0.00%+5,987+43.8%Added
Ensign Peak Advisors, Inc20,000$528.0K0.00%+20,000New
Invesco Ltd.20,399$539.0K0.00%+13,856+211.8%Added
Keybank National Association20,445$540.0K0.00%+5,200+34.1%Added
Wolverine Trading, LLC20,764$556.0K0.02%+3,427+19.8%Added
Price T Rowe Associates Inc22,132$585.0K0.00%+5,048+29.5%Added
Exencial Wealth Advisors, LLC23,865$630.0K0.03%+9,187+62.6%Added
PDT Partners, LLC23,854$630.0K0.04%+23,854New
M&G Investment Management Ltd24,768$644.0K0.00%+24,768New
Virtu Financial LLC24,651$651.0K0.06%+17,622+250.7%Added
Winton Group Ltd24,868$657.0K0.04%+2,876+13.1%Added
Envestnet Asset Management Inc27,332$722.0K0.00%+2,149+8.5%Added
Natixis Advisors, L.P.27,695$731.0K0.00%+27,695New
American International Group, Inc.28,141$743.0K0.00%+9,228+48.8%Added
Manufacturers Life Insurance Company, The28,188$744.0K0.00%+9,749+52.9%Added
RBF Capital, LLC31,574$834.0K0.05%−1,626−4.9%Reduced
Avestar Capital, LLC33,629$888.0K0.17%+9,049+36.8%Added
Walleye Trading LLC34,068$900.0K0.02%+32,413+1,958.5%Added
Qube Research & Technologies Ltd34,190$903.0K0.01%+34,190New
Credit Suisse AG36,292$959.0K0.00%+11,850+48.5%Added
Barclays PLC36,949$975.0K0.00%−3,779−9.3%Reduced
EMC Capital Management38,604$1.02M0.58%−6,616−14.6%Reduced
Parametric Portfolio Associates LLC40,421$1.07M0.00%+3,878+10.6%Added
AQR Capital Management LLC40,643$1.07M0.00%−18,759−31.6%Reduced
New York State Common Retirement Fund43,368$1.15M0.00%+18,673+75.6%Added
PEAK6 Investments LLC44,104$1.17M0.03%+38,059+629.6%Added
Fiera Capital Corp45,000$1.19M0.00%+12,900+40.2%Added
Healthcare of Ontario Pension Plan Trust Fund45,600$1.20M0.00%−55,400−54.9%Reduced
Rhumbline Advisers45,615$1.21M0.00%+15,885+53.4%Added
Pinz Capital Management, LP46,400$1.23M0.37%+46,400New
Walleye Capital LLC47,466$1.25M0.05%+47,466New
LPL Financial LLC49,541$1.31M0.00%−200−0.4%Reduced
Alliancebernstein L.P.50,300$1.33M0.00%+14,700+41.3%Added
UBS Asset Management Americas Inc51,579$1.36M0.00%+25,789+100.0%Added
CPWM, LLC53,500$1.41M0.11%00.0%Unchanged
First Trust Advisors LP55,749$1.47M0.00%+55,749New
Bank of Montreal56,626$1.52M0.00%+15,034+36.1%Added
Franklin Resources Inc62,480$1.65M0.00%+580+0.9%Added
Driehaus Capital Management LLC65,300$1.73M0.02%−151,900−69.9%Reduced
UBS Group AG65,703$1.74M0.00%+34,861+113.0%Added
Two Sigma Investments, LP67,102$1.77M0.00%+67,102New