Skip to main content

Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q4 2021

Institutional positions in Purple Innovation, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
141
+9 vs. Q3 2021
Shares held
75.0M
+4.23M (+6.0%) vs. Q3 2021
Total value
$994.6M
−$494.3M (−33.2%) vs. Q3 2021
New holders
41
47 more added
Sold out
32
37 more reduced

1 institution that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 141 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ4 2021: $994.6M
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2021.

Institutions holding PRPL in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Private Capital Group, LLC30$00.00%00.0%Unchanged
The PNC Financial Services Group, Inc.11$00.00%+11New
CWM, LLC17$00.00%+17New
JFS Wealth Advisors, LLC6$00.00%+6New
Ellevest, Inc.32$00.00%+32New
Level Financial Advisors, Inc.1$00.00%+1New
Schubert & Co1$00.00%+1New
Covestor Ltd17$00.00%+17New
Howe & Rusling Inc66$1.00K0.00%00.0%Unchanged
Rockefeller Capital Management L.P.77$1.00K0.00%00.0%Unchanged
Quadrant Capital Group LLC40$1.00K0.00%+40New
Cornerstone Advisory, LLC30$1.00K0.00%+30New
Washington Trust Advisors, Inc.81$1.00K0.00%+81New
EverSource Wealth Advisors, LLC157$2.00K0.00%+157New
MBM Wealth Consultants, LLC398$5.00K0.00%−6,856−94.5%Reduced
Steward Partners Investment Advisory, LLC411$5.00K0.00%00.0%Unchanged
Pinebridge Investments, L.P.400$5.00K0.00%+400New
TCI Wealth Advisors, Inc.407$5.00K0.00%+407New
RGT Wealth Advisors, LLC420$6.00K0.00%+420New
Federation des caisses Desjardins du Quebec500$6.63K0.00%00.0%Unchanged
Captrust Financial Advisors557$7.00K0.00%+557New
Leonteq Securities AG958$12.7K0.00%00.0%Unchanged
KRS Capital Management, LLC1,000$13.0K0.01%+1,000New
Credit Agricole S A1,500$20.0K0.00%00.0%Unchanged
Insight Financial Services1,781$23.0K0.02%+1,781New
Tower Research Capital LLC (TRC)1,983$26.0K0.00%−9,840−83.2%Reduced
State of Wyoming2,378$32.0K0.01%+2,378New
Hantz Financial Services, Inc.2,456$33.0K0.00%+569+30.2%Added
US Bancorp2,559$33.0K0.00%+1,597+166.0%Added
Aquatic Capital Management LLC2,700$36.0K0.07%+2,700New
Stephenson National Bank & Trust3,018$40.0K0.02%00.0%Unchanged
Great West Life Assurance Co3,172$42.0K0.00%00.0%Unchanged
Ameritas Investment Partners, Inc.4,415$59.0K0.00%00.0%Unchanged
Macquarie Group Ltd4,429$59.0K0.00%00.0%Unchanged
Advisor Group Holdings, Inc.6,410$85.0K0.00%+1,161+22.1%Added
Simplex Trading, LLC6,495$86.0K0.00%−8,272−56.0%Reduced
Paradigm Asset Management Co LLC6,800$90.2K0.02%−900−11.7%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)8,036$107.0K0.00%+2,885+56.0%Added
Cutler Group LP9,376$124.0K0.01%−7,731−45.2%Reduced
Amalgamated Bank10,130$134.0K0.00%−96−0.9%Reduced
Thrivent Financial for Lutherans10,604$141.0K0.00%−1,526−12.6%Reduced
Teacher Retirement System of Texas11,402$151.0K0.00%+1,785+18.6%Added
Handelsbanken Fonder AB12,300$163.0K0.00%00.0%Unchanged
Price T Rowe Associates Inc12,449$165.0K0.00%−18,146−59.3%Reduced
ProShare Advisors LLC12,584$167.0K0.00%+12,584New
MetLife Investment Management13,015$172.7K0.00%−7,160−35.5%Reduced
Cambridge Investment Research Advisors, Inc.13,332$177.0K0.00%+3,225+31.9%Added
Shay Capital LLC13,540$180.0K0.07%+13,540New
Metropolitan Life Insurance Co13,700$181.8K0.00%−677−4.7%Reduced
Blueshift Asset Management, LLC14,927$198.0K0.02%+14,927New
American Century Companies Inc15,151$201.0K0.00%+1,390+10.1%Added
Arizona State Retirement System16,077$213.0K0.00%−177−1.1%Reduced
IMC-Chicago, LLC16,731$222.0K0.01%−379−2.2%Reduced
Citadel Advisors LLC17,215$228.0K0.00%−292,974−94.5%Reduced
Citigroup Inc17,513$232.0K0.00%+9,158+109.6%Added
Royal Bank of Canada17,553$233.0K0.00%+11,612+195.5%Added
Sterling Investment Counsel, LLC18,460$245.0K0.17%+18,460New
Legal & General Group Plc20,486$272.0K0.00%+98+0.5%Added
Full Sail Capital, LLC31,810$274.0K0.02%+31,810New
Voya Investment Management LLC21,421$284.0K0.00%+296+1.4%Added
UBS Group AG22,032$293.0K0.00%+20,468+1,308.7%Added
Parametric Portfolio Associates LLC23,669$314.0K0.00%−17,246−42.2%Reduced
Russell Investments Group, Ltd.23,994$317.0K0.00%+23,994New
Invesco Ltd.25,607$340.0K0.00%−898−3.4%Reduced
Ensign Peak Advisors, Inc26,510$351.0K0.00%+6,510+32.6%Added
Man Group plc29,643$393.0K0.00%+7,535+34.1%Added
Ironwood Investment Management LLC29,613$393.0K0.19%+29,613New
Manufacturers Life Insurance Company, The30,107$400.0K0.00%+372+1.3%Added
American International Group, Inc.30,610$406.0K0.00%−915−2.9%Reduced
Holocene Advisors, LP31,542$419.0K0.00%−4,749−13.1%Reduced
Envestnet Asset Management Inc33,763$448.0K0.00%+8,024+31.2%Added
Point72 Asset Management, L.P.34,700$460.0K0.00%+34,700New
Dark Forest Capital Management LP36,323$482.0K0.18%+36,323New
Deutsche Bank AG37,561$499.0K0.00%−628−1.6%Reduced
Squarepoint Ops LLC39,391$523.0K0.00%+16,643+73.2%Added
Barclays PLC40,000$531.0K0.00%+39,000+3,900.0%Added
Credit Suisse AG40,540$539.0K0.00%−985−2.4%Reduced
New York State Common Retirement Fund40,972$544.0K0.00%+5,667+16.1%Added
Wells Fargo & Company41,195$547.0K0.00%+31,796+338.3%Added
UBS Asset Management Americas Inc41,630$552.4K0.00%−10,092−19.5%Reduced
Exencial Wealth Advisors, LLC43,923$583.0K0.03%+10,649+32.0%Added
AE Wealth Management LLC48,214$640.0K0.00%+48,214New
Alliancebernstein L.P.50,300$667.0K0.00%00.0%Unchanged
Rhumbline Advisers51,716$686.0K0.00%+686+1.3%Added
LPL Financial LLC52,338$695.0K0.00%+1,947+3.9%Added
Jane Street Group, LLC52,559$697.0K0.00%−54,807−51.0%Reduced
PEAK6 Investments LLC53,093$705.0K0.02%+27,985+111.5%Added
EMC Capital Management53,626$712.0K0.38%+15,022+38.9%Added
Natixis Advisors, L.P.61,264$813.0K0.00%+33,608+121.5%Added
Aristides Capital LLC61,775$820.0K0.47%+61,775New
Franklin Resources Inc62,692$832.0K0.00%+212+0.3%Added
Walleye Trading LLC69,925$928.0K0.02%+69,925New
Schonfeld Strategic Advisors LLC70,000$929.0K0.01%+70,000New
G2 Investment Partners Management LLC75,000$995.0K0.17%+75,000New
BNP Paribas Arbitrage, SA76,363$1.01M0.00%+65,703+616.4%Added
Aigen Investment Management, LP100,906$1.01M0.06%+100,906New
California State Teachers Retirement System81,570$1.08M0.00%+1,422+1.8%Added
CPWM, LLC53,500$1.13M0.09%00.0%Unchanged
JPMorgan Chase & Co91,001$1.21M0.00%−235−0.3%Reduced
Tudor Investment Corp Et Al91,190$1.21M0.02%+1,081+1.2%Added