Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Purple Innovation, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 85
- +7 vs. Q2 2025
- Shares held
- 67.7M
- −2.66M (−3.8%) vs. Q2 2025
- Total value
- $63.3M
- +$11.9M (+23.3%) vs. Q2 2025
- New holders
- 22
- 8 more added
- Sold out
- 15
- 28 more reduced
1 institution that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $41.9M |
| Q4 2025 | 76 | $44.5M |
| Q3 2025 | 85 | $63.3M |
| Q2 2025 | 79 | $51.3M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 86 | $78.9M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $141.5M |
| Q4 2023 | 88 | $84.8M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $256.5M |
| Q4 2022 | 120 | $396.3M |
| Q3 2022 | 114 | $342.8M |
| Q2 2022 | 115 | $288.6M |
| Q1 2022 | 144 | $535.5M |
| Q4 2021 | 141 | $994.6M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| CWM, LLC | 168 | $0 | 0.00% | −3,557−95.5% | Reduced |
| Barclays PLC | 2 | $2 | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 5 | $5 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 10 | $9 | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 30 | $29 | 0.00% | +30 | New |
| Optiver Holding B.V. | 42 | $39 | 0.00% | +42 | New |
| EverSource Wealth Advisors, LLC | 48 | $45 | 0.00% | −230−82.7% | Reduced |
| Insight Financial Services | 140 | $130 | 0.00% | 00.0% | Unchanged |
| Larson Financial Group LLC | 293 | $274 | 0.00% | 00.0% | Unchanged |
| Wells Fargo & Company | 413 | $386 | 0.00% | −1,167−73.9% | Reduced |
| Point72 (DIFC) Ltd | 497 | $464 | 0.00% | 00.0% | Unchanged |
| Bank of America Corp | 610 | $570 | 0.00% | −2,094−77.4% | Reduced |
| Fortitude Family Office, LLC | 699 | $653 | 0.00% | +699 | New |
| North Star Investment Management Corp. | 769 | $718 | 0.00% | +769 | New |
| IFP Advisors, Inc | 844 | $788 | 0.00% | 00.0% | Unchanged |
| Citigroup Inc | 859 | $802 | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 1,139 | $1.06K | 0.00% | −928−44.9% | Reduced |
| Jones Financial Companies LLLP | 2,000 | $1.90K | 0.00% | +2,000 | New |
| Tower Research Capital LLC (TRC) | 2,735 | $2.56K | 0.00% | −21,912−88.9% | Reduced |
| Global Retirement Partners, LLC | 5,103 | $4.77K | 0.00% | 00.0% | Unchanged |
| Cubist Systematic Strategies, LLC | 8,026 | $7.50K | 0.00% | −73,728−90.2% | Reduced |
| Kesler, Norman & Wride, LLC | 10,027 | $7.82K | 0.00% | 00.0% | Unchanged |
| Crewe Advisors LLC | 8,849 | $8.27K | 0.00% | +8,849 | New |
| Sterling Investment Counsel, LLC | 10,000 | $9.34K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $9.34K | 0.01% | 00.0% | Unchanged |
| Advisor Group Holdings, Inc. | 12,270 | $12.0K | 0.00% | +375+3.2% | Added |
| Cottage Street Advisors LLC | 14,300 | $13.4K | 0.01% | 00.0% | Unchanged |
| HRT Financial LP | 15,855 | $14.0K | 0.00% | +15,855 | New |
| GTS Securities LLC | 18,014 | $16.8K | 0.00% | +18,014 | New |
| Cambridge Investment Research Advisors, Inc. | 19,826 | $19.0K | 0.00% | 00.0% | Unchanged |
| Centiva Capital, LP | 20,546 | $19.2K | 0.00% | +20,546 | New |
| Point72 Asia (Singapore) Pte. Ltd. | 20,911 | $19.5K | 0.00% | −20,813−49.9% | Reduced |
| Davenport & Co LLC | 25,000 | $23.4K | 0.00% | +25,000 | New |
| Simplex Trading, LLC | 27,858 | $26.0K | 0.00% | −1,249−4.3% | Reduced |
| UBS Group AG | 28,069 | $26.2K | 0.00% | +5,258+23.1% | Added |
| Woodley Farra Manion Portfolio Management Inc | 30,480 | $28.5K | 0.00% | 00.0% | Unchanged |
| Qube Research & Technologies Ltd | 30,487 | $28.5K | 0.00% | −55,432−64.5% | Reduced |
| XTX Topco Ltd | 30,622 | $28.6K | 0.00% | −10,133−24.9% | Reduced |
| Morgan Stanley | 33,487 | $31.3K | 0.00% | −165,048−83.1% | Reduced |
| Prudential Financial Inc | 33,800 | $31.6K | 0.00% | +33,800 | New |
| CAPROCK Group, Inc. | 27,420 | $31.8K | 0.00% | +27,420 | New |
| R Squared Ltd | 34,875 | $32.6K | 0.01% | +34,875 | New |
| Platform Technology Partners | 35,000 | $32.7K | 0.01% | 00.0% | Unchanged |
| Truist Financial Corp | 40,000 | $37.4K | 0.00% | −310,000−88.6% | Reduced |
| Legacy Wealth Managment, LLC | 43,620 | $40.8K | 0.02% | +14,968+52.2% | Added |
| Citadel Advisors LLC | 46,690 | $43.6K | 0.00% | −103,705−69.0% | Reduced |
| MAI Capital Management | 50,000 | $46.7K | 0.00% | 00.0% | Unchanged |
| LPL Financial LLC | 52,296 | $48.9K | 0.00% | +240+0.5% | Added |
| Invesco Ltd. | 55,709 | $52.0K | 0.00% | −57,191−50.7% | Reduced |
| Virtu Financial LLC | 57,128 | $53.0K | 0.00% | +57,128 | New |
| Two Sigma Investments, LP | 60,661 | $56.7K | 0.00% | +60,661 | New |
| Royal Bank of Canada | 63,401 | $58.0K | 0.00% | −14,786−18.9% | Reduced |
| Bridgeway Capital Management, LLC | 75,000 | $70.1K | 0.00% | +75,000 | New |
| Acadian Asset Management LLC | 95,210 | $87.0K | 0.00% | +95,210 | New |
| Northern Trust Corp | 97,531 | $91.1K | 0.00% | −33,333−25.5% | Reduced |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $93.4K | 0.02% | 00.0% | Unchanged |
| CI Private Wealth, LLC | 103,500 | $96.7K | 0.00% | 00.0% | Unchanged |
| Midwest Financial Group LLC | 115,000 | $107.4K | 0.05% | 00.0% | Unchanged |
| Shay Capital LLC | 124,122 | $116.0K | 0.02% | +124,122 | New |
| Fifth Lane Capital, LP | 124,485 | $116.3K | 0.12% | +113,074+990.9% | Added |
| Jane Street Group, LLC | 131,041 | $122.4K | 0.00% | −216,482−62.3% | Reduced |
| Divisadero Street Capital Management, LP | 138,605 | $129.5K | 0.01% | 00.0% | Unchanged |
| Squarepoint Ops LLC | 143,975 | $134.5K | 0.00% | +143,975 | New |
| Tudor Investment Corp Et Al | 150,649 | $140.7K | 0.00% | 00.0% | Unchanged |
| State Street Corp | 238,738 | $223.0K | 0.00% | 00.0% | Unchanged |
| Two Sigma Advisers, LP | 244,900 | $228.8K | 0.00% | +244,900 | New |
| Goldman Sachs Group Inc | 253,296 | $236.6K | 0.00% | −142,871−36.1% | Reduced |
| Crumly & Associates Inc. | 254,613 | $237.9K | 0.05% | 00.0% | Unchanged |
| Stratos Wealth Partners, LTD. | 273,161 | $255.2K | 0.00% | −23,028−7.8% | Reduced |
| Charles Schwab Investment Management Inc | 284,300 | $265.6K | 0.00% | +18,696+7.0% | Added |
| Anson Funds Management LP | 300,000 | $280.3K | 0.03% | 00.0% | Unchanged |
| JPMorgan Chase & Co | 379,090 | $354.1K | 0.00% | −11,322−2.9% | Reduced |
| Susquehanna International Group, LLP | 450,592 | $420.9K | 0.00% | +203,491+82.4% | Added |
| Geode Capital Management, LLC | 620,894 | $580.2K | 0.00% | 00.0% | Unchanged |
| Invenomic Capital Management LP | 639,864 | $597.8K | 0.03% | −34,200−5.1% | Reduced |
| Dynamic Advisor Solutions LLC | 752,200 | $702.7K | 0.02% | −148,976−16.5% | Reduced |
| Renaissance Technologies LLC | 794,043 | $741.8K | 0.00% | +794,043 | New |
| Jacobs Levy Equity Management, Inc | 810,450 | $757.1K | 0.00% | +810,450 | New |
| No Street GP LP | 857,768 | $801.3K | 0.05% | −2,742,232−76.2% | Reduced |
| Millennium Management LLC | 1,018,697 | $951.7K | 0.00% | −42,929−4.0% | Reduced |
| BlackRock, Inc. | 1,064,345 | $994.3K | 0.00% | −720,628−40.4% | Reduced |
| FMR LLC | 1,537,248 | $1.44M | 0.00% | −402,797−20.8% | Reduced |
| Vanguard Group Inc | 2,593,450 | $2.42M | 0.00% | −37,652−1.4% | Reduced |
| Wasatch Advisors Inc | 5,116,685 | $4.78M | 0.03% | +488,751+10.6% | Added |
| Coliseum Capital Management, LLC | 46,855,291 | $43.8M | 4.27% | 00.0% | Unchanged |
| Marshall Wace, LLP | 0 | $0 | 0.00% | −175,626−100.0% | Sold out |
| Y-Intercept (Hong Kong) Ltd | 0 | $0 | 0.00% | −136,254−100.0% | Sold out |
| Price T Rowe Associates Inc | 0 | $0 | 0.00% | −96,470−100.0% | Sold out |
| Dimensional Fund Advisors LP | 0 | $0 | 0.00% | −75,079−100.0% | Sold out |
| Jain Global LLC | 0 | $0 | 0.00% | −54,604−100.0% | Sold out |
| AQR Capital Management LLC | 0 | $0 | 0.00% | −41,176−100.0% | Sold out |
| Patriot Financial Group Insurance Agency, LLC | 0 | $0 | 0.00% | −40,900−100.0% | Sold out |
| Catalyst Funds Management Pty Ltd | 0 | $0 | 0.00% | −26,700−100.0% | Sold out |
| Ground Swell Capital, LLC | 0 | $0 | 0.00% | −18,120−100.0% | Sold out |
| Neuberger Berman Group LLC | 0 | $0 | 0.00% | −15,659−100.0% | Sold out |
| Cetera Investment Advisers | 0 | $0 | 0.00% | −13,020−100.0% | Sold out |
| Pingora Partners LLC | 0 | $0 | 0.00% | −6,451−100.0% | Sold out |
| Nisa Investment Advisors, LLC | 0 | $0 | 0.00% | −589−100.0% | Sold out |
| True Wealth Design, LLC | 0 | $0 | 0.00% | −101−100.0% | Sold out |
| Essential Partners LLC | 0 | $0 | 0.00% | −42−100.0% | Sold out |