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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q3 2021

Institutional positions in Purple Innovation, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
133
−28 vs. Q2 2021
Shares held
70.8M
+4.82M (+7.3%) vs. Q2 2021
Total value
$1.49B
−$253.7M (−14.6%) vs. Q2 2021
New holders
15
67 more added
Sold out
43
31 more reduced

1 institution that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 133 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ3 2021: $1.49B
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q2 2021.

Institutions holding PRPL in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Berman Capital Advisors, LLC45$00.00%+19+73.1%Added
First Horizon Advisors, Inc.23$00.00%+23New
Rockefeller Capital Management L.P.77$1.00K0.00%00.0%Unchanged
Howe & Rusling Inc66$1.00K0.00%+39+144.4%Added
Private Capital Group, LLC30$1.00K0.00%+30New
O'Shaughnessy Asset Management, LLC274$6.00K0.00%00.0%Unchanged
Steward Partners Investment Advisory, LLC411$9.00K0.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec500$10.5K0.00%00.0%Unchanged
Global Retirement Partners, LLC500$11.0K0.00%00.0%Unchanged
US Bancorp962$20.0K0.00%−1,735−64.3%Reduced
Leonteq Securities AG958$20.1K0.00%+958New
Barclays PLC1,000$21.0K0.00%−35,949−97.3%Reduced
Credit Agricole S A1,500$32.0K0.00%00.0%Unchanged
UBS Group AG1,564$33.0K0.00%−64,139−97.6%Reduced
Hantz Financial Services, Inc.1,887$40.0K0.00%+1,201+175.1%Added
Stephenson National Bank & Trust3,018$63.0K0.04%+1,839+156.0%Added
Great West Life Assurance Co3,172$67.0K0.00%00.0%Unchanged
Ameritas Investment Partners, Inc.4,415$93.0K0.00%+477+12.1%Added
Macquarie Group Ltd4,429$93.0K0.00%+2,191+97.9%Added
Zurcher Kantonalbank (Zurich Cantonalbank)5,151$108.0K0.00%00.0%Unchanged
Advisor Group Holdings, Inc.5,249$110.0K0.00%+1,267+31.8%Added
Royal Bank of Canada5,941$125.0K0.00%+2,463+70.8%Added
MBM Wealth Consultants, LLC7,254$152.0K0.07%+7,254New
Point72 Hong Kong Ltd7,329$154.0K0.01%+6,395+684.7%Added
Paradigm Asset Management Co LLC7,700$161.9K0.04%−900−10.5%Reduced
Citigroup Inc8,355$176.0K0.00%+4,170+99.6%Added
Wells Fargo & Company9,399$197.0K0.00%−379,907−97.6%Reduced
Teacher Retirement System of Texas9,617$202.0K0.00%+1,983+26.0%Added
SG Americas Securities, LLC9,691$204.0K0.00%−208,167−95.6%Reduced
Cambridge Investment Research Advisors, Inc.10,107$212.0K0.00%+1,020+11.2%Added
Trexquant Investment LP10,162$214.0K0.02%+10,162New
Amalgamated Bank10,226$215.0K0.00%+741+7.8%Added
BNP Paribas Arbitrage, SA10,660$224.1K0.00%+8,870+495.5%Added
Gsa Capital Partners LLP11,580$243.0K0.02%−99,355−89.6%Reduced
Tower Research Capital LLC (TRC)11,823$248.0K0.01%+10,354+704.8%Added
Thrivent Financial for Lutherans12,130$255.0K0.00%00.0%Unchanged
Handelsbanken Fonder AB12,300$259.0K0.00%00.0%Unchanged
American Century Companies Inc13,761$289.0K0.00%+2,519+22.4%Added
Virtu Financial LLC13,794$290.0K0.03%−10,857−44.0%Reduced
Metropolitan Life Insurance Co14,377$302.2K0.00%+486+3.5%Added
Group One Trading, L.P.15,321$322.0K0.01%+15,321New
Cubist Systematic Strategies, LLC16,291$342.0K0.00%−60,056−78.7%Reduced
Arizona State Retirement System16,254$342.0K0.00%+33+0.2%Added
M&T Bank Corp16,934$356.0K0.00%−124−0.7%Reduced
Cutler Group LP17,107$359.0K0.03%+4,308+33.7%Added
IMC-Chicago, LLC17,110$360.0K0.03%−1,499−8.1%Reduced
Simplex Trading, LLC14,767$411.0K0.01%−700−4.5%Reduced
Ensign Peak Advisors, Inc20,000$420.0K0.00%00.0%Unchanged
MetLife Investment Management20,175$424.1K0.00%+2,031+11.2%Added
Legal & General Group Plc20,388$428.0K0.00%+12,501+158.5%Added
Voya Investment Management LLC21,125$444.0K0.00%+1,483+7.6%Added
Man Group plc22,108$465.0K0.00%+10,205+85.7%Added
PDT Partners, LLC22,454$472.0K0.03%−1,400−5.9%Reduced
Norges Bank22,500$473.0K0.00%−353,900−94.0%Reduced
Squarepoint Ops LLC22,748$478.0K0.00%+11,212+97.2%Added
PEAK6 Investments LLC25,108$528.0K0.01%−18,996−43.1%Reduced
Envestnet Asset Management Inc25,739$541.0K0.00%−1,593−5.8%Reduced
Invesco Ltd.26,505$557.0K0.00%+6,106+29.9%Added
Natixis Advisors, L.P.27,656$581.0K0.00%−39−0.1%Reduced
Manufacturers Life Insurance Company, The29,735$625.0K0.00%+1,547+5.5%Added
Price T Rowe Associates Inc30,595$643.0K0.00%+8,463+38.2%Added
American International Group, Inc.31,525$663.0K0.00%+3,384+12.0%Added
Exencial Wealth Advisors, LLC33,274$699.0K0.03%+9,409+39.4%Added
New York State Common Retirement Fund35,305$742.0K0.00%−8,063−18.6%Reduced
EMC Capital Management38,604$745.0K0.42%00.0%Unchanged
Wolverine Trading, LLC34,499$761.0K0.02%+13,735+66.1%Added
Holocene Advisors, LP36,291$763.0K0.00%+36,291New
Deutsche Bank AG38,189$802.0K0.00%−29,351−43.5%Reduced
RBF Capital, LLC38,967$819.0K0.05%+7,393+23.4%Added
Parametric Portfolio Associates LLC40,915$860.0K0.00%+494+1.2%Added
Credit Suisse AG41,525$872.0K0.00%+5,233+14.4%Added
Alliancebernstein L.P.50,300$1.06M0.00%00.0%Unchanged
LPL Financial LLC50,391$1.06M0.00%+850+1.7%Added
Rhumbline Advisers51,030$1.07M0.00%+5,415+11.9%Added
UBS Asset Management Americas Inc51,722$1.09M0.00%+143+0.3%Added
CPWM, LLC53,500$1.13M0.10%00.0%Unchanged
Fiera Capital Corp60,000$1.26M0.00%+15,000+33.3%Added
Franklin Resources Inc62,480$1.31M0.00%00.0%Unchanged
California State Teachers Retirement System80,148$1.69M0.00%+10,955+15.8%Added
Millennium Management LLC87,491$1.84M0.00%−51,563−37.1%Reduced
Alpha Paradigm Partners, LLC87,910$1.85M0.74%+87,910New
Tudor Investment Corp Et Al90,109$1.89M0.04%+90,109New
JPMorgan Chase & Co91,236$1.92M0.00%−95,327−51.1%Reduced
Royce & Associates LP94,000$1.98M0.01%00.0%Unchanged
Jane Street Group, LLC107,366$2.26M0.01%+107,366New
Morgan Stanley113,149$2.38M0.00%−1,543−1.3%Reduced
Putnam Investments LLC114,393$2.40M0.00%+3,300+3.0%Added
Goldman Sachs Group Inc119,057$2.50M0.00%+4,293+3.7%Added
EVR Research LP130,000$2.73M1.52%+130,000New
Swiss National Bank131,500$2.76M0.00%00.0%Unchanged
Ameriprise Financial Inc152,833$3.21M0.00%+62,417+69.0%Added
Lapides Asset Management, LLC153,600$3.23M1.34%+34,200+28.6%Added
Alberta Investment Management Corp180,000$3.78M0.03%+180,000New
Brandywine Global Investment Management, LLC193,259$4.06M0.03%−2,300−1.2%Reduced
Manatuck Hill Partners, LLC208,300$4.38M1.53%−178,800−46.2%Reduced
Bank of Montreal202,444$4.46M0.00%+145,818+257.5%Added
Public Employees Retirement System of Ohio217,466$4.57M0.02%+48,099+28.4%Added
Bank of New York Mellon Corp235,708$4.96M0.00%+27,734+13.3%Added
Bank of America Corp257,497$5.41M0.00%−50,379−16.4%Reduced
Voloridge Investment Management, LLC297,321$6.25M0.04%+197,834+198.9%Added