Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
Q1 2026 vs. Q4 2025
How the institutions holding Purple Innovation, Inc. changed between Q4 2025 and Q1 2026.
All holders in Q1 2026All holders in Q4 2025
| Measure | Q4 2025 | Of which not filed for Q1 2026 | Q1 2026 | Change |
|---|---|---|---|---|
| Holders | 76 | 2 | 70 | −4 |
| Shares | 64.5M | 2.60M | 63.4M | +1.57M (+2.5%) |
| Value | $44.5M | $1.79M | $41.9M | −$780.0K (−1.8%) |
2 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so the changes leave them out.
New holders (6)
Institutions that held Purple Innovation, Inc. at the end of Q1 2026 but not at the end of Q4 2025.
| Institution | Shares | Value | % of portfolio |
|---|---|---|---|
| Vanguard Capital Management LLC | 2,254,889 | $1.49M | 0.00% |
| Vanguard Fiduciary Trust Co | 308,521 | $203.9K | 0.00% |
| Vanguard Global Advisers, LLC | 30,040 | $19.9K | 0.00% |
| Plan Group Financial, LLC | 13,000 | $8.60K | 0.00% |
| HRT Financial LP | 11,005 | $7.00K | 0.00% |
| GWM Advisors LLC | 1 | $1 | 0.00% |
Sold out (10)
Institutions that held Purple Innovation, Inc. at the end of Q4 2025 and filed for Q1 2026 without it.
| Institution | Shares, Q4 2025 | Value, Q4 2025 |
|---|---|---|
| Fifth Lane Capital, LP | 100,000 | $69.0K |
| Two Sigma Advisers, LP | 72,300 | $49.9K |
| Two Sigma Investments, LP | 33,112 | $22.9K |
| Two Sigma Securities, LLC | 23,792 | $16.4K |
| Clear Harbor Asset Management, LLC | 10,600 | $7.32K |
| Tower Research Capital LLC (TRC) | 6,494 | $4.48K |
| SageView Advisory Group, LLC | 2,750 | $1.90K |
| North Star Investment Management Corp. | 769 | $531 |
| Bank of America Corp | 620 | $428 |
| Citigroup Inc | 1 | $1 |
Not filed for Q1 2026 yet (2)
Institutions that held Purple Innovation, Inc. at the end of Q4 2025 and haven't filed a 13F for Q1 2026. Not filing isn't selling, so they aren't counted as sold out.
| Institution | Shares, Q4 2025 | Value, Q4 2025 |
|---|---|---|
| Vanguard Group Inc | 2,593,450 | $1.79M |
| Global Retirement Partners, LLC | 2,903 | $2.00K |