Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Purple Innovation, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 70
- −4 vs. Q4 2025
- Shares held
- 63.4M
- +1.57M (+2.5%) vs. Q4 2025
- Total value
- $41.9M
- −$780.0K (−1.8%) vs. Q4 2025
- New holders
- 6
- 13 more added
- Sold out
- 10
- 20 more reduced
2 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $41.9M |
| Q4 2025 | 76 | $44.5M |
| Q3 2025 | 85 | $63.3M |
| Q2 2025 | 79 | $51.3M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 86 | $78.9M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $141.5M |
| Q4 2023 | 88 | $84.8M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $256.5M |
| Q4 2022 | 120 | $396.3M |
| Q3 2022 | 114 | $342.8M |
| Q2 2022 | 115 | $288.6M |
| Q1 2022 | 144 | $535.5M |
| Q4 2021 | 141 | $994.6M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Royal Bank of Canada | 395 | $0 | 0.00% | −6−1.5% | Reduced |
| Barclays PLC | 1 | $1 | 0.00% | −1−50.0% | Reduced |
| GWM Advisors LLC | 1 | $1 | 0.00% | +1 | New |
| SRS Capital Advisors, Inc. | 1 | $4 | 0.00% | −4−80.0% | Reduced |
| SBI Securities Co., Ltd. | 10 | $7 | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 30 | $20 | 0.00% | −5,000−99.4% | Reduced |
| CWM, LLC | 32 | $21 | 0.00% | −38−54.3% | Reduced |
| Insight Financial Services | 140 | $92 | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 188 | $124 | 0.00% | +14+8.0% | Added |
| Larson Financial Group LLC | 293 | $194 | 0.00% | 00.0% | Unchanged |
| Wells Fargo & Company | 413 | $273 | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 844 | $558 | 0.00% | 00.0% | Unchanged |
| FMR LLC | 928 | $614 | 0.00% | −4,301−82.3% | Reduced |
| Morgan Stanley | 1,487 | $984 | 0.00% | +16+1.1% | Added |
| Optiver Holding B.V. | 1,593 | $1.05K | 0.00% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 2,000 | $1.36K | 0.00% | 00.0% | Unchanged |
| Crewe Advisors LLC | 8,849 | $5.85K | 0.00% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $6.61K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $6.61K | 0.00% | 00.0% | Unchanged |
| Kesler, Norman & Wride, LLC | 10,027 | $6.63K | 0.00% | 00.0% | Unchanged |
| Advisor Group Holdings, Inc. | 10,495 | $6.92K | 0.00% | −900−7.9% | Reduced |
| HRT Financial LP | 11,005 | $7.00K | 0.00% | +11,005 | New |
| Group One Trading, L.P. | 11,686 | $7.73K | 0.00% | −4,643−28.4% | Reduced |
| Plan Group Financial, LLC | 13,000 | $8.60K | 0.00% | +13,000 | New |
| Point72 Asset Management, L.P. | 13,612 | $9.00K | 0.00% | −7,805−36.4% | Reduced |
| Cottage Street Advisors LLC | 14,300 | $9.46K | 0.00% | 00.0% | Unchanged |
| Cambridge Investment Research Advisors, Inc. | 19,826 | $13.0K | 0.00% | 00.0% | Unchanged |
| Qube Research & Technologies Ltd | 24,478 | $16.2K | 0.00% | −1,878−7.1% | Reduced |
| Davenport & Co LLC | 25,000 | $16.5K | 0.00% | 00.0% | Unchanged |
| CAPROCK Group, Inc. | 27,420 | $18.1K | 0.00% | 00.0% | Unchanged |
| Sharpepoint LLC | 28,835 | $19.1K | 0.01% | 00.0% | Unchanged |
| Vanguard Global Advisers, LLC | 30,040 | $19.9K | 0.00% | +30,040 | New |
| Woodley Farra Manion Portfolio Management Inc | 30,480 | $20.2K | 0.00% | 00.0% | Unchanged |
| Virtu Financial LLC | 32,865 | $22.0K | 0.00% | +19,286+142.0% | Added |
| Simplex Trading, LLC | 46,805 | $30.9K | 0.00% | +34,716+287.2% | Added |
| Acadian Asset Management LLC | 50,018 | $32.0K | 0.00% | −57,802−53.6% | Reduced |
| MAI Capital Management | 50,000 | $33.1K | 0.00% | 00.0% | Unchanged |
| UBS Group AG | 57,511 | $38.0K | 0.00% | +37,188+183.0% | Added |
| Legacy Wealth Managment, LLC | 57,612 | $38.1K | 0.02% | +13,992+32.1% | Added |
| Jane Street Group, LLC | 64,423 | $42.6K | 0.00% | −85,774−57.1% | Reduced |
| Citadel Advisors LLC | 64,822 | $42.9K | 0.00% | −68,020−51.2% | Reduced |
| Bridgeway Capital Management, LLC | 75,000 | $49.6K | 0.00% | 00.0% | Unchanged |
| LPL Financial LLC | 76,498 | $50.6K | 0.00% | +23,002+43.0% | Added |
| Northern Trust Corp | 97,227 | $64.3K | 0.00% | 00.0% | Unchanged |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $66.1K | 0.02% | 00.0% | Unchanged |
| CI Private Wealth, LLC | 103,500 | $68.4K | 0.00% | 00.0% | Unchanged |
| Midwest Financial Group LLC | 115,000 | $76.0K | 0.03% | 00.0% | Unchanged |
| XTX Topco Ltd | 116,224 | $76.8K | 0.00% | +867+0.8% | Added |
| Shay Capital LLC | 124,122 | $82.1K | 0.01% | 00.0% | Unchanged |
| MML Investors Services, LLC | 131,951 | $87.2K | 0.00% | +9,997+8.2% | Added |
| Divisadero Street Capital Management, LP | 138,605 | $91.6K | 0.00% | 00.0% | Unchanged |
| Goldman Sachs Group Inc | 146,277 | $96.7K | 0.00% | +24,362+20.0% | Added |
| Tudor Investment Corp Et Al | 150,649 | $99.6K | 0.00% | 00.0% | Unchanged |
| State Street Corp | 259,838 | $171.8K | 0.00% | 00.0% | Unchanged |
| Stratos Wealth Partners, LTD. | 273,161 | $180.6K | 0.00% | 00.0% | Unchanged |
| Charles Schwab Investment Management Inc | 287,012 | $189.8K | 0.00% | +3,092+1.1% | Added |
| Crumly & Associates Inc. | 292,063 | $193.1K | 0.04% | +16,450+6.0% | Added |
| Anson Funds Management LP | 300,000 | $198.4K | 0.03% | 00.0% | Unchanged |
| Vanguard Fiduciary Trust Co | 308,521 | $203.9K | 0.00% | +308,521 | New |
| JPMorgan Chase & Co | 328,635 | $213.1K | 0.00% | −255,093−43.7% | Reduced |
| Invenomic Capital Management LP | 500,000 | $330.6K | 0.02% | −125,646−20.1% | Reduced |
| Jacobs Levy Equity Management, Inc | 608,180 | $402.1K | 0.00% | −185,525−23.4% | Reduced |
| Geode Capital Management, LLC | 676,083 | $447.1K | 0.00% | +50,936+8.1% | Added |
| Renaissance Technologies LLC | 677,654 | $448.1K | 0.00% | −90,841−11.8% | Reduced |
| Dynamic Advisor Solutions LLC | 752,200 | $497.4K | 0.02% | 00.0% | Unchanged |
| Millennium Management LLC | 848,774 | $561.2K | 0.00% | −88,923−9.5% | Reduced |
| BlackRock, Inc. | 1,045,474 | $691.3K | 0.00% | −4,728−0.5% | Reduced |
| Vanguard Capital Management LLC | 2,254,889 | $1.49M | 0.00% | +2,254,889 | New |
| Wasatch Advisors Inc | 5,071,444 | $3.35M | 0.02% | −45,241−0.9% | Reduced |
| Coliseum Capital Management, LLC | 46,855,291 | $31.0M | 2.54% | 00.0% | Unchanged |
| Fifth Lane Capital, LP | 0 | $0 | 0.00% | −100,000−100.0% | Sold out |
| Two Sigma Advisers, LP | 0 | $0 | 0.00% | −72,300−100.0% | Sold out |
| Two Sigma Investments, LP | 0 | $0 | 0.00% | −33,112−100.0% | Sold out |
| Two Sigma Securities, LLC | 0 | $0 | 0.00% | −23,792−100.0% | Sold out |
| Clear Harbor Asset Management, LLC | 0 | $0 | 0.00% | −10,600−100.0% | Sold out |
| Tower Research Capital LLC (TRC) | 0 | $0 | 0.00% | −6,494−100.0% | Sold out |
| SageView Advisory Group, LLC | 0 | $0 | 0.00% | −2,750−100.0% | Sold out |
| North Star Investment Management Corp. | 0 | $0 | 0.00% | −769−100.0% | Sold out |
| Bank of America Corp | 0 | $0 | 0.00% | −620−100.0% | Sold out |
| Citigroup Inc | 0 | $0 | 0.00% | −1−100.0% | Sold out |
| Vanguard Group Inc | – | – | – | – | Not filed |
| Global Retirement Partners, LLC | – | – | – | – | Not filed |