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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

Q2 2025 vs. Q1 2025

How the institutions holding Purple Innovation, Inc. changed between Q1 2025 and Q2 2025.

All holders in Q2 2025All holders in Q1 2025

13F holders of PRPL: Q1 2025 compared with Q2 2025
MeasureQ1 2025Of which not filed for Q2 2025Q2 2025Change
Holders84279−3
Shares75.4M28.9K70.4M−4.97M (−6.6%)
Value$57.3M$22.0K$51.3M−$5.89M (−10.3%)

2 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so the changes leave them out.

New holders (23)

Institutions that held Purple Innovation, Inc. at the end of Q2 2025 but not at the end of Q1 2025.

Institutions new to PRPL in Q2 2025
InstitutionSharesValue% of portfolio
Millennium Management LLC1,061,626$774.1K0.00%
Jane Street Group, LLC347,523$253.4K0.00%
Anson Funds Management LP300,000$218.8K0.04%
Marshall Wace, LLP175,626$128.2K0.00%
Y-Intercept (Hong Kong) Ltd136,254$99.4K0.00%
Midwest Financial Group LLC115,000$83.9K0.04%
Qube Research & Technologies Ltd85,919$62.7K0.00%
Cubist Systematic Strategies, LLC81,754$59.6K0.00%
Jain Global LLC54,604$39.8K0.00%
LPL Financial LLC52,056$38.0K0.00%
MAI Capital Management50,000$36.5K0.00%
Point72 Asia (Singapore) Pte. Ltd.41,724$30.4K0.01%
XTX Topco Ltd40,755$29.7K0.00%
Woodley Farra Manion Portfolio Management Inc30,480$22.2K0.00%
Legacy Investment Solutions, LLC28,652$20.9K0.01%
Catalyst Funds Management Pty Ltd26,700$19.5K0.01%
Ground Swell Capital, LLC18,120$13.2K0.02%
Fifth Lane Capital, LP11,411$8.32K0.01%
Global Retirement Partners, LLC5,103$3.72K0.00%
Nisa Investment Advisors, LLC589$4300.00%
Point72 (DIFC) Ltd497$3620.00%
EverSource Wealth Advisors, LLC278$2030.00%
Essential Partners LLC42$310.00%

Sold out (26)

Institutions that held Purple Innovation, Inc. at the end of Q1 2025 and filed for Q2 2025 without it.

Not filed for Q2 2025 yet (2)

Institutions that held Purple Innovation, Inc. at the end of Q1 2025 and haven't filed a 13F for Q2 2025. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding PRPL in Q1 2025 that haven't filed for Q2 2025
InstitutionShares, Q1 2025Value, Q1 2025
CAPROCK Group, Inc.27,420$20.8K
Credit Agricole S A1,500$1.14K