Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q2 2025
Institutional positions in Purple Innovation, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 79
- −3 vs. Q1 2025
- Shares held
- 70.4M
- −4.97M (−6.6%) vs. Q1 2025
- Total value
- $51.3M
- −$5.89M (−10.3%) vs. Q1 2025
- New holders
- 23
- 11 more added
- Sold out
- 26
- 26 more reduced
2 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $41.9M |
| Q4 2025 | 76 | $44.5M |
| Q3 2025 | 85 | $63.3M |
| Q2 2025 | 79 | $51.3M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 86 | $78.9M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $141.5M |
| Q4 2023 | 88 | $84.8M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $256.5M |
| Q4 2022 | 120 | $396.3M |
| Q3 2022 | 114 | $342.8M |
| Q2 2022 | 115 | $288.6M |
| Q1 2022 | 144 | $535.5M |
| Q4 2021 | 141 | $994.6M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Barclays PLC | 2 | $2 | 0.00% | −57,275−100.0% | Reduced |
| SRS Capital Advisors, Inc. | 5 | $4 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 10 | $7 | 0.00% | 00.0% | Unchanged |
| Essential Partners LLC | 42 | $31 | 0.00% | +42 | New |
| True Wealth Design, LLC | 101 | $74 | 0.00% | +85+531.3% | Added |
| Insight Financial Services | 140 | $102 | 0.00% | −1,781−92.7% | Reduced |
| EverSource Wealth Advisors, LLC | 278 | $203 | 0.00% | +278 | New |
| Larson Financial Group LLC | 293 | $214 | 0.00% | 00.0% | Unchanged |
| Point72 (DIFC) Ltd | 497 | $362 | 0.00% | +497 | New |
| Nisa Investment Advisors, LLC | 589 | $430 | 0.00% | +589 | New |
| IFP Advisors, Inc | 844 | $616 | 0.00% | 00.0% | Unchanged |
| Citigroup Inc | 859 | $626 | 0.00% | −39,620−97.9% | Reduced |
| Wells Fargo & Company | 1,580 | $1.15K | 0.00% | −32,965−95.4% | Reduced |
| BNP Paribas Arbitrage, SA | 2,067 | $1.51K | 0.00% | −1,572−43.2% | Reduced |
| Bank of America Corp | 2,704 | $1.97K | 0.00% | −32,174−92.2% | Reduced |
| CWM, LLC | 3,725 | $3.00K | 0.00% | +177+5.0% | Added |
| Global Retirement Partners, LLC | 5,103 | $3.72K | 0.00% | +5,103 | New |
| Pingora Partners LLC | 6,451 | $4.70K | 0.00% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 10,000 | $7.29K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $7.29K | 0.00% | 00.0% | Unchanged |
| Kesler, Norman & Wride, LLC | 10,027 | $7.31K | 0.00% | 00.0% | Unchanged |
| Fifth Lane Capital, LP | 11,411 | $8.32K | 0.01% | +11,411 | New |
| Advisor Group Holdings, Inc. | 11,895 | $8.56K | 0.00% | −625−5.0% | Reduced |
| Cetera Investment Advisers | 13,020 | $9.49K | 0.00% | +20+0.2% | Added |
| Cottage Street Advisors LLC | 14,300 | $10.4K | 0.01% | 00.0% | Unchanged |
| Neuberger Berman Group LLC | 15,659 | $11.4K | 0.00% | 00.0% | Unchanged |
| Ground Swell Capital, LLC | 18,120 | $13.2K | 0.02% | +18,120 | New |
| Cambridge Investment Research Advisors, Inc. | 19,826 | $14.0K | 0.00% | −100−0.5% | Reduced |
| UBS Group AG | 22,811 | $16.6K | 0.00% | −41,592−64.6% | Reduced |
| Tower Research Capital LLC (TRC) | 24,647 | $18.0K | 0.00% | +11,739+90.9% | Added |
| Catalyst Funds Management Pty Ltd | 26,700 | $19.5K | 0.01% | +26,700 | New |
| Legacy Wealth Managment, LLC | 28,652 | $20.9K | 0.01% | 00.0% | Unchanged |
| Legacy Investment Solutions, LLC | 28,652 | $20.9K | 0.01% | +28,652 | New |
| Simplex Trading, LLC | 29,107 | $21.0K | 0.00% | +10,792+58.9% | Added |
| Woodley Farra Manion Portfolio Management Inc | 30,480 | $22.2K | 0.00% | +30,480 | New |
| Platform Technology Partners | 35,000 | $25.5K | 0.01% | 00.0% | Unchanged |
| XTX Topco Ltd | 40,755 | $29.7K | 0.00% | +40,755 | New |
| Patriot Financial Group Insurance Agency, LLC | 40,900 | $29.8K | 0.00% | −20,252−33.1% | Reduced |
| AQR Capital Management LLC | 41,176 | $30.0K | 0.00% | +4,711+12.9% | Added |
| Point72 Asia (Singapore) Pte. Ltd. | 41,724 | $30.4K | 0.01% | +41,724 | New |
| MAI Capital Management | 50,000 | $36.5K | 0.00% | +50,000 | New |
| LPL Financial LLC | 52,056 | $38.0K | 0.00% | +52,056 | New |
| Jain Global LLC | 54,604 | $39.8K | 0.00% | +54,604 | New |
| Dimensional Fund Advisors LP | 75,079 | $54.7K | 0.00% | −101,943−57.6% | Reduced |
| Royal Bank of Canada | 78,187 | $57.0K | 0.00% | +72,470+1,267.6% | Added |
| Cubist Systematic Strategies, LLC | 81,754 | $59.6K | 0.00% | +81,754 | New |
| Qube Research & Technologies Ltd | 85,919 | $62.7K | 0.00% | +85,919 | New |
| Price T Rowe Associates Inc | 96,470 | $70.0K | 0.00% | −25,854−21.1% | Reduced |
| B.O.S.S. Retirement Advisors, LLC | 100,000 | $72.9K | 0.02% | 00.0% | Unchanged |
| CI Private Wealth, LLC | 103,500 | $75.5K | 0.00% | 00.0% | Unchanged |
| Invesco Ltd. | 112,900 | $82.3K | 0.00% | −82,305−42.2% | Reduced |
| Midwest Financial Group LLC | 115,000 | $83.9K | 0.04% | +115,000 | New |
| Northern Trust Corp | 130,864 | $95.4K | 0.00% | −353,818−73.0% | Reduced |
| Y-Intercept (Hong Kong) Ltd | 136,254 | $99.4K | 0.00% | +136,254 | New |
| Divisadero Street Capital Management, LP | 138,605 | $101.1K | 0.01% | 00.0% | Unchanged |
| Citadel Advisors LLC | 150,395 | $109.7K | 0.00% | −66,190−30.6% | Reduced |
| Tudor Investment Corp Et Al | 150,649 | $109.9K | 0.00% | 00.0% | Unchanged |
| Marshall Wace, LLP | 175,626 | $128.2K | 0.00% | +175,626 | New |
| Morgan Stanley | 198,535 | $144.8K | 0.00% | −27,301−12.1% | Reduced |
| State Street Corp | 238,738 | $174.1K | 0.00% | −983,557−80.5% | Reduced |
| Susquehanna International Group, LLP | 247,101 | $180.2K | 0.00% | +140,058+130.8% | Added |
| Crumly & Associates Inc. | 254,613 | $185.7K | 0.05% | +90,950+55.6% | Added |
| Charles Schwab Investment Management Inc | 265,604 | $193.7K | 0.00% | −126,113−32.2% | Reduced |
| Stratos Wealth Partners, LTD. | 296,189 | $216.0K | 0.00% | 00.0% | Unchanged |
| Anson Funds Management LP | 300,000 | $218.8K | 0.04% | +300,000 | New |
| Jane Street Group, LLC | 347,523 | $253.4K | 0.00% | +347,523 | New |
| Truist Financial Corp | 350,000 | $255.2K | 0.00% | −240,000−40.7% | Reduced |
| JPMorgan Chase & Co | 390,412 | $284.7K | 0.00% | −126,712−24.5% | Reduced |
| Goldman Sachs Group Inc | 396,167 | $288.9K | 0.00% | +157,539+66.0% | Added |
| Geode Capital Management, LLC | 620,894 | $452.9K | 0.00% | −754,631−54.9% | Reduced |
| Invenomic Capital Management LP | 674,064 | $491.5K | 0.03% | −85,889−11.3% | Reduced |
| Dynamic Advisor Solutions LLC | 901,176 | $657.1K | 0.02% | 00.0% | Unchanged |
| Millennium Management LLC | 1,061,626 | $774.1K | 0.00% | +1,061,626 | New |
| BlackRock, Inc. | 1,784,973 | $1.30M | 0.00% | −2,368,234−57.0% | Reduced |
| FMR LLC | 1,940,045 | $1.41M | 0.00% | −1,497,881−43.6% | Reduced |
| Vanguard Group Inc | 2,631,102 | $1.92M | 0.00% | −334,382−11.3% | Reduced |
| No Street GP LP | 3,600,000 | $2.63M | 0.20% | −278,970−7.2% | Reduced |
| Wasatch Advisors Inc | 4,627,934 | $3.37M | 0.02% | +641,697+16.1% | Added |
| Coliseum Capital Management, LLC | 46,855,291 | $34.2M | 2.45% | 00.0% | Unchanged |
| Nuveen, LLC | 0 | $0 | 0.00% | −228,036−100.0% | Sold out |
| Bank of New York Mellon Corp | 0 | $0 | 0.00% | −135,070−100.0% | Sold out |
| Bridgeway Capital Management, LLC | 0 | $0 | 0.00% | −115,000−100.0% | Sold out |
| Rhumbline Advisers | 0 | $0 | 0.00% | −86,132−100.0% | Sold out |
| Group One Trading, L.P. | 0 | $0 | 0.00% | −72,362−100.0% | Sold out |
| Alliancebernstein L.P. | 0 | $0 | 0.00% | −64,870−100.0% | Sold out |
| Deutsche Bank AG | 0 | $0 | 0.00% | −56,698−100.0% | Sold out |
| Quadrant Capital Group LLC | 0 | $0 | 0.00% | −50,000−100.0% | Sold out |
| Intech Investment Management LLC | 0 | $0 | 0.00% | −39,081−100.0% | Sold out |
| Mirae Asset Global ETFs Holdings Ltd. | 0 | $0 | 0.00% | −33,743−100.0% | Sold out |
| SG Americas Securities, LLC | 0 | $0 | 0.00% | −28,789−100.0% | Sold out |
| Corebridge Financial, Inc. | 0 | $0 | 0.00% | −27,858−100.0% | Sold out |
| New York State Common Retirement Fund | 0 | $0 | 0.00% | −25,078−100.0% | Sold out |
| BBR Partners, LLC | 0 | $0 | 0.00% | −24,000−100.0% | Sold out |
| R Squared Ltd | 0 | $0 | 0.00% | −16,710−100.0% | Sold out |
| Squarepoint Ops LLC | 0 | $0 | 0.00% | −14,798−100.0% | Sold out |
| CIBC World Markets Corp | 0 | $0 | 0.00% | −12,618−100.0% | Sold out |
| ProShare Advisors LLC | 0 | $0 | 0.00% | −12,309−100.0% | Sold out |
| Wealth Group, Ltd. | 0 | $0 | 0.00% | −10,000−100.0% | Sold out |
| Sharpepoint LLC | 0 | $0 | 0.00% | −10,460−100.0% | Sold out |
| Legal & General Group Plc | 0 | $0 | 0.00% | −5,053−100.0% | Sold out |