Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Purple Innovation, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 62
- −7 vs. Q1 2026
- Shares held
- 62.0M
- −1.70M (−2.7%) vs. Q1 2026
- Total value
- $22.1M
- −$20.0M (−47.4%) vs. Q1 2026
- New holders
- 4
- 12 more added
- Sold out
- 11
- 16 more reduced
1 institution that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $42.1M |
| Q4 2025 | 76 | $44.6M |
| Q3 2025 | 85 | $63.6M |
| Q2 2025 | 79 | $51.4M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 87 | $87.4M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $142.3M |
| Q4 2023 | 88 | $85.1M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $294.0M |
| Q4 2022 | 120 | $397.3M |
| Q3 2022 | 114 | $343.3M |
| Q2 2022 | 115 | $289.1M |
| Q1 2022 | 144 | $535.9M |
| Q4 2021 | 141 | $998.8M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| GWM Advisors LLC | 1 | $0 | 0.00% | 00.0% | Unchanged |
| Royal Bank of Canada | 150 | $0 | 0.00% | −245−62.0% | Reduced |
| SRS Capital Advisors, Inc. | 5 | $2 | 0.00% | +4+400.0% | Added |
| SBI Securities Co., Ltd. | 10 | $4 | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 30 | $11 | 0.00% | 00.0% | Unchanged |
| Insight Financial Services | 140 | $49 | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 188 | $67 | 0.00% | 00.0% | Unchanged |
| Larson Financial Group LLC | 293 | $105 | 0.00% | 00.0% | Unchanged |
| Barclays PLC | 394 | $140 | 0.00% | +393+39,300.0% | Added |
| Wells Fargo & Company | 413 | $147 | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 500 | $179 | 0.00% | +500 | New |
| IFP Advisors, Inc | 844 | $301 | 0.00% | 00.0% | Unchanged |
| Morgan Stanley | 1,471 | $525 | 0.00% | −16−1.1% | Reduced |
| Optiver Holding B.V. | 1,593 | $569 | 0.00% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 2,000 | $780 | 0.00% | 00.0% | Unchanged |
| Crewe Advisors LLC | 8,849 | $3.16K | 0.00% | 00.0% | Unchanged |
| JPMorgan Chase & Co | 8,356 | $3.17K | 0.00% | −320,279−97.5% | Reduced |
| Advisor Group Holdings, Inc. | 9,140 | $3.29K | 0.00% | −1,355−12.9% | Reduced |
| Sterling Investment Counsel, LLC | 10,000 | $3.57K | 0.00% | 00.0% | Unchanged |
| Seros Financial, LLC | 10,000 | $3.57K | 0.00% | 00.0% | Unchanged |
| Kesler, Norman & Wride, LLC | 10,027 | $3.58K | 0.00% | 00.0% | Unchanged |
| Group One Trading, L.P. | 10,450 | $3.73K | 0.00% | −1,236−10.6% | Reduced |
| Tower Research Capital LLC (TRC) | 10,482 | $3.74K | 0.00% | +10,482 | New |
| Kestra Private Wealth Services, LLC | 10,767 | $3.84K | 0.00% | +10,767 | New |
| Plan Group Financial, LLC | 13,000 | $4.64K | 0.00% | 00.0% | Unchanged |
| Cottage Street Advisors LLC | 14,300 | $5.11K | 0.00% | 00.0% | Unchanged |
| HRT Financial LP | 19,811 | $7.00K | 0.00% | +8,806+80.0% | Added |
| XTX Topco Ltd | 23,684 | $8.46K | 0.00% | −92,540−79.6% | Reduced |
| Davenport & Co LLC | 25,000 | $8.93K | 0.00% | 00.0% | Unchanged |
| CAPROCK Group, Inc. | 27,420 | $9.79K | 0.00% | 00.0% | Unchanged |
| Legacy Wealth Managment, LLC | 28,627 | $10.2K | 0.00% | −28,985−50.3% | Reduced |
| Vanguard Global Advisers, LLC | 30,040 | $10.7K | 0.00% | 00.0% | Unchanged |
| Renaissance Technologies LLC | 43,477 | $15.5K | 0.00% | −634,177−93.6% | Reduced |
| MAI Capital Management | 50,000 | $17.9K | 0.00% | 00.0% | Unchanged |
| Simplex Trading, LLC | 59,705 | $21.3K | 0.00% | +12,900+27.6% | Added |
| Gsa Capital Partners LLP | 74,000 | $26.0K | 0.00% | +74,000 | New |
| Bridgeway Capital Management, LLC | 75,000 | $26.8K | 0.00% | 00.0% | Unchanged |
| B.O.S.S. Retirement Advisors, LLC | 82,832 | $29.6K | 0.01% | −17,168−17.2% | Reduced |
| LPL Financial LLC | 100,119 | $35.7K | 0.00% | +23,621+30.9% | Added |
| Midwest Financial Group LLC | 115,000 | $41.1K | 0.01% | 00.0% | Unchanged |
| Qube Research & Technologies Ltd | 118,352 | $42.3K | 0.00% | +93,874+383.5% | Added |
| MML Investors Services, LLC | 128,993 | $46.1K | 0.00% | −2,958−2.2% | Reduced |
| Northern Trust Corp | 137,104 | $48.9K | 0.00% | +39,877+41.0% | Added |
| Divisadero Street Capital Management, LP | 138,605 | $49.5K | 0.00% | 00.0% | Unchanged |
| Tudor Investment Corp Et Al | 150,649 | $53.8K | 0.00% | 00.0% | Unchanged |
| UBS Group AG | 156,167 | $55.8K | 0.00% | +98,656+171.5% | Added |
| State Street Corp | 259,838 | $92.8K | 0.00% | 00.0% | Unchanged |
| Stratos Wealth Partners, LTD. | 273,561 | $97.7K | 0.00% | +400+0.1% | Added |
| Charles Schwab Investment Management Inc | 282,242 | $100.8K | 0.00% | −4,770−1.7% | Reduced |
| Anson Funds Management LP | 300,000 | $107.1K | 0.01% | −300,000−50.0% | Reduced |
| Vanguard Fiduciary Trust Co | 308,521 | $110.1K | 0.00% | 00.0% | Unchanged |
| Goldman Sachs Group Inc | 315,877 | $112.8K | 0.00% | +169,600+115.9% | Added |
| Crumly & Associates Inc. | 333,263 | $119.0K | 0.02% | +41,200+14.1% | Added |
| Shay Capital LLC | 371,207 | $132.5K | 0.01% | +247,085+199.1% | Added |
| Jacobs Levy Equity Management, Inc | 608,180 | $217.1K | 0.00% | 00.0% | Unchanged |
| Geode Capital Management, LLC | 617,869 | $220.6K | 0.00% | −58,214−8.6% | Reduced |
| Millennium Management LLC | 727,895 | $259.9K | 0.00% | −120,879−14.2% | Reduced |
| Dynamic Advisor Solutions LLC | 752,200 | $268.5K | 0.01% | 00.0% | Unchanged |
| BlackRock, Inc. | 1,045,427 | $373.2K | 0.00% | −470.0% | Reduced |
| Vanguard Capital Management LLC | 2,210,496 | $789.1K | 0.00% | −44,393−2.0% | Reduced |
| Wasatch Advisors Inc | 5,071,444 | $1.81M | 0.01% | 00.0% | Unchanged |
| Coliseum Capital Management, LLC | 46,855,291 | $16.7M | 1.44% | 00.0% | Unchanged |
| Invenomic Capital Management LP | 0 | $0 | 0.00% | −500,000−100.0% | Sold out |
| CI Private Wealth, LLC | 0 | $0 | 0.00% | −103,500−100.0% | Sold out |
| Citadel Advisors LLC | 0 | $0 | 0.00% | −64,822−100.0% | Sold out |
| Jane Street Group, LLC | 0 | $0 | 0.00% | −64,423−100.0% | Sold out |
| Acadian Asset Management LLC | 0 | $0 | 0.00% | −50,018−100.0% | Sold out |
| Virtu Financial LLC | 0 | $0 | 0.00% | −32,865−100.0% | Sold out |
| Woodley Farra Manion Portfolio Management Inc | 0 | $0 | 0.00% | −30,480−100.0% | Sold out |
| Sharpepoint LLC | 0 | $0 | 0.00% | −28,835−100.0% | Sold out |
| Cambridge Investment Research Advisors, Inc. | 0 | $0 | 0.00% | −19,826−100.0% | Sold out |
| Point72 Asset Management, L.P. | 0 | $0 | 0.00% | −13,612−100.0% | Sold out |
| FMR LLC | 0 | $0 | 0.00% | −928−100.0% | Sold out |
| CWM, LLC | – | – | – | – | Not filed |