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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q3 2026

Institutional positions in Purple Innovation, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders
7
−14 vs. Q2 2026
Shares held
39.6K
−7.19M (−99.5%) vs. Q2 2026
Total value
$85.1K
−$2.50M (−96.7%) vs. Q2 2026
New holders
1
1 more added
Sold out
15
5 more reduced

41 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value held
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q2 2026.

Institutions holding PRPL in Q3 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Geode Capital Management, LLC22,714$49.8K0.00%−595,155−96.3%Reduced
Crumly & Associates Inc.15,800$34.6K0.01%−317,463−95.3%Reduced
IFP Advisors, Inc977$5360.00%+133+15.8%Added
Citigroup Inc75$1640.00%+75New
Armstrong Advisory Group, Inc20$440.00%−480−96.0%Reduced
Larson Financial Group LLC11$240.00%−282−96.2%Reduced
Insight Financial Services5$100.00%−135−96.4%Reduced
Wasatch Advisors Inc0$00.00%−5,071,444−100.0%Sold out
Dynamic Advisor Solutions LLC0$00.00%−752,200−100.0%Sold out
Midwest Financial Group LLC0$00.00%−115,000−100.0%Sold out
LPL Financial LLC0$00.00%−100,119−100.0%Sold out
B.O.S.S. Retirement Advisors, LLC0$00.00%−82,832−100.0%Sold out
Simplex Trading, LLC0$00.00%−59,705−100.0%Sold out
Davenport & Co LLC0$00.00%−25,000−100.0%Sold out
Cottage Street Advisors LLC0$00.00%−14,300−100.0%Sold out
Plan Group Financial, LLC0$00.00%−13,000−100.0%Sold out
Kestra Private Wealth Services, LLC0$00.00%−10,767−100.0%Sold out
Kesler, Norman & Wride, LLC0$00.00%−10,027−100.0%Sold out
Sterling Investment Counsel, LLC0$00.00%−10,000−100.0%Sold out
Seros Financial, LLC0$00.00%−10,000−100.0%Sold out
Barclays PLC0$00.00%−394−100.0%Sold out
SBI Securities Co., Ltd.0$00.00%−10−100.0%Sold out
Coliseum Capital Management, LLC––––Not filed
Vanguard Capital Management LLC––––Not filed
BlackRock, Inc.––––Not filed
Millennium Management LLC––––Not filed
Jacobs Levy Equity Management, Inc––––Not filed
Shay Capital LLC––––Not filed
Goldman Sachs Group Inc––––Not filed
Vanguard Fiduciary Trust Co––––Not filed
Anson Funds Management LP––––Not filed
Charles Schwab Investment Management Inc––––Not filed
Stratos Wealth Partners, LTD.––––Not filed
State Street Corp––––Not filed
UBS Group AG––––Not filed
Tudor Investment Corp Et Al––––Not filed
Divisadero Street Capital Management, LP––––Not filed
Northern Trust Corp––––Not filed
MML Investors Services, LLC––––Not filed
Qube Research & Technologies Ltd––––Not filed
Bridgeway Capital Management, LLC––––Not filed
Gsa Capital Partners LLP––––Not filed
MAI Capital Management––––Not filed
Renaissance Technologies LLC––––Not filed
Vanguard Global Advisers, LLC––––Not filed
Legacy Wealth Managment, LLC––––Not filed
CAPROCK Group, Inc.––––Not filed
XTX Topco Ltd––––Not filed
HRT Financial LP––––Not filed
Tower Research Capital LLC (TRC)––––Not filed
Group One Trading, L.P.––––Not filed
Advisor Group Holdings, Inc.––––Not filed
JPMorgan Chase & Co––––Not filed
Crewe Advisors LLC––––Not filed
Jones Financial Companies LLLP––––Not filed
Optiver Holding B.V.––––Not filed
Morgan Stanley––––Not filed
Wells Fargo & Company––––Not filed
BNP Paribas Arbitrage, SA––––Not filed
Rockefeller Capital Management L.P.––––Not filed
SRS Capital Advisors, Inc.––––Not filed
Royal Bank of Canada––––Not filed
GWM Advisors LLC––––Not filed