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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q1 2023

Institutional positions in Purple Innovation, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
110
−9 vs. Q4 2022
Shares held
97.2M
+14.4M (+17.5%) vs. Q4 2022
Total value
$256.5M
−$139.7M (−35.3%) vs. Q4 2022
New holders
21
46 more added
Sold out
30
22 more reduced

1 institution that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 110 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ1 2023: $256.5M
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q4 2022.

Institutions holding PRPL in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Bank of America Corp1,459,617$3.85M0.00%−335,630−18.7%Reduced
Hood River Capital Management LLC2,092,405$5.52M0.18%+2,092,405New
Stratos Wealth Partners, LTD.2,536,566$6.70M0.18%+2,536,566New
Brandywine Global Investment Management, LLC2,823,214$7.45M0.06%+38,100+1.4%Added
Vanguard Group Inc3,209,107$8.47M0.00%+578,160+22.0%Added
Freshford Capital Management, LLC3,270,906$8.64M1.58%−46,308−1.4%Reduced
BlackRock Inc.4,073,059$10.8M0.00%+363,365+9.8%Added
No Street GP LP5,150,000$13.6M1.74%+1,050,000+25.6%Added
FMR LLC11,020,706$29.1M0.00%−156,712−1.4%Reduced
Coliseum Capital Management, LLC46,814,450$123.6M9.37%+5,960,320+14.6%Added
Manatuck Hill Partners, LLC0$00.00%−500,000−100.0%Sold out
HRT Financial LP0$00.00%−487,617−100.0%Sold out
Fuller & Thaler Asset Management, Inc.0$00.00%−387,402−100.0%Sold out
EAM Investors, LLC0$00.00%−284,472−100.0%Sold out
Gsa Capital Partners LLP0$00.00%−182,650−100.0%Sold out
Occudo Quantitative Strategies LP0$00.00%−84,338−100.0%Sold out
Jump Financial, LLC0$00.00%−67,385−100.0%Sold out
Balyasny Asset Management LLC0$00.00%−51,938−100.0%Sold out
Belvedere Trading LLC0$00.00%−44,293−100.0%Sold out
Schonfeld Strategic Advisors LLC0$00.00%−42,500−100.0%Sold out
Commonwealth Equity Services, LLC0$00.00%−41,050−100.0%Sold out
Bayesian Capital Management, LP0$00.00%−26,312−100.0%Sold out
Harvest Investment Services, LLC0$00.00%−21,485−100.0%Sold out
Alpine Global Management, LLC0$00.00%−17,560−100.0%Sold out
Quantamental Technologies LLC0$00.00%−12,095−100.0%Sold out
Cubist Systematic Strategies, LLC0$00.00%−11,900−100.0%Sold out
Cetera Investment Advisers0$00.00%−10,000−100.0%Sold out
Point72 Middle East FZE0$00.00%−4,404−100.0%Sold out
Cutler Group LP0$00.00%−3,785−100.0%Sold out
Nisa Investment Advisors, LLC0$00.00%−3,122−100.0%Sold out
Walleye Trading LLC0$00.00%−2,460−100.0%Sold out
Allspring Global Investments Holdings, LLC0$00.00%−2,107−100.0%Sold out
Lindbrook Capital, LLC0$00.00%−400−100.0%Sold out
EverSource Wealth Advisors, LLC0$00.00%−299−100.0%Sold out
Toronto Dominion Bank0$00.00%−217−100.0%Sold out
Capital Advisors, Ltd. LLC0$00.00%−124−100.0%Sold out
Allworth Financial LP0$00.00%−71−100.0%Sold out
US Bancorp0$00.00%−25−100.0%Sold out
Rockefeller Capital Management L.P.0$00.00%−77−100.0%Sold out
Sofos Investments, Inc.0$00.00%−5−100.0%Sold out
Sargent Bickham Lagudis LLC––––Not filed