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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q1 2023

Institutional positions in Purple Innovation, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
110
−9 vs. Q4 2022
Shares held
97.2M
+14.4M (+17.5%) vs. Q4 2022
Total value
$256.5M
−$139.7M (−35.3%) vs. Q4 2022
New holders
21
46 more added
Sold out
30
22 more reduced

1 institution that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 110 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ1 2023: $256.5M
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q4 2022.

Institutions holding PRPL in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
CWM, LLC18$00.00%00.0%Unchanged
Level Financial Advisors, Inc.1$30.00%00.0%Unchanged
Belpointe Asset Management LLC86$2270.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec500$1.32K0.00%00.0%Unchanged
Global Retirement Partners, LLC500$1.41K0.00%00.0%Unchanged
GWM Advisors LLC582$1.54K0.00%−6,923−92.2%Reduced
Leonteq Securities AG774$2.04K0.00%−64−7.6%Reduced
Credit Agricole S A1,500$3.96K0.00%00.0%Unchanged
Citigroup Inc1,711$4.52K0.00%00.0%Unchanged
Insight Financial Services1,921$5.07K0.02%00.0%Unchanged
Metropolitan Life Insurance Co3,504$9.25K0.00%−25−0.7%Reduced
Tower Research Capital LLC (TRC)3,602$10.0K0.00%−1,516−29.6%Reduced
Cowen and Company, LLC4,100$10.8K0.00%−10,000−70.9%Reduced
Royal Bank of Canada4,431$11.0K0.00%−4,424−50.0%Reduced
Ameritas Investment Partners, Inc.4,415$11.7K0.00%00.0%Unchanged
Dark Forest Capital Management LP4,883$12.9K0.00%+4,883New
Quadrant Capital Group LLC5,009$13.2K0.00%+4,422+753.3%Added
State of Wyoming5,311$14.0K0.00%+5,311New
Amalgamated Bank6,519$17.0K0.00%−681−9.5%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)8,036$21.2K0.00%00.0%Unchanged
First Manhattan Co9,000$23.8K0.00%00.0%Unchanged
Victory Capital Management Inc11,622$30.7K0.00%+1,355+13.2%Added
Wells Fargo & Company12,281$32.4K0.00%+10,766+710.6%Added
Stifel Financial Corp15,000$39.6K0.00%+5,000+50.0%Added
Wolverine Trading, LLC16,229$42.0K0.00%+16,229New
MetLife Investment Management17,681$46.7K0.00%−11,606−39.6%Reduced
Simplex Trading, LLC18,667$49.0K0.00%+14,651+364.8%Added
Advisor Group Holdings, Inc.18,601$49.1K0.00%+2,215+13.5%Added
Cambridge Investment Research Advisors, Inc.18,858$50.0K0.00%00.0%Unchanged
BNP Paribas Arbitrage, SA19,703$52.0K0.00%+15,863+413.1%Added
Arizona State Retirement System19,734$52.1K0.00%+4,554+30.0%Added
Verition Fund Management LLC19,821$52.3K0.00%+19,821New
Voya Investment Management LLC20,773$54.8K0.00%00.0%Unchanged
Legal & General Group Plc21,897$57.8K0.00%+1,546+7.6%Added
LPL Financial LLC22,923$60.5K0.00%+1,766+8.3%Added
Manufacturers Life Insurance Company, The23,066$60.9K0.00%00.0%Unchanged
Front Street Capital Management, Inc.23,077$61.0K0.01%+23,077New
Quantbot Technologies LP24,381$64.4K0.00%+24,381New
Caliber Wealth Management, LLC25,000$66.0K0.05%+25,000New
New York State Common Retirement Fund25,091$66.2K0.00%−14,568−36.7%Reduced
Janus Henderson Group PLC25,756$67.6K0.00%+14,014+119.3%Added
Ironwood Investment Management LLC28,743$75.9K0.05%+1,503+5.5%Added
American International Group, Inc.30,380$80.2K0.00%+4,412+17.0%Added
Crumly & Associates Inc.30,863$81.5K0.04%+7,600+32.7%Added
Great West Life Assurance Co33,627$88.0K0.00%00.0%Unchanged
Squarepoint Ops LLC35,452$93.6K0.00%−15,679−30.7%Reduced
UBS Group AG35,575$93.9K0.00%+9,365+35.7%Added
Deutsche Bank AG38,216$100.9K0.00%+13,549+54.9%Added
SG Americas Securities, LLC38,652$102.0K0.00%+6,737+21.1%Added
Credit Suisse AG42,184$111.4K0.00%+180.0%Added
Price T Rowe Associates Inc43,034$114.0K0.00%+3,224+8.1%Added
Mercer Global Advisors Inc44,434$117.0K0.00%00.0%Unchanged
Millennium Management LLC45,397$120.0K0.00%+45,397New
Alliancebernstein L.P.46,400$122.5K0.00%−4,000−7.9%Reduced
Group One Trading, L.P.47,723$126.0K0.01%+5,358+12.6%Added
JPMorgan Chase & Co49,490$130.0K0.00%+14,633+42.0%Added
Two Sigma Investments, LP58,000$153.1K0.00%+32,700+129.2%Added
Sterling Investment Counsel, LLC60,682$160.2K0.10%00.0%Unchanged
PEAK6 Investments LLC66,825$176.4K0.01%+66,825New
Morgan Stanley68,122$179.8K0.00%+395+0.6%Added
Barclays PLC70,932$187.3K0.00%+17,191+32.0%Added
UBS Asset Management Americas Inc74,245$196.0K0.00%+13,859+23.0%Added
Lapides Asset Management, LLC75,400$199.0K0.12%−426,400−85.0%Reduced
B.O.S.S. Retirement Advisors, LLC77,700$205.1K0.05%00.0%Unchanged
AE Wealth Management LLC77,720$205.2K0.00%−80−0.1%Reduced
Quent Capital, LLC80,000$207.2K0.04%00.0%Unchanged
California State Teachers Retirement System83,124$219.4K0.00%+14,484+21.1%Added
Marshall Wace, LLP94,153$248.6K0.00%+32,462+52.6%Added
Susquehanna International Group, LLP95,171$251.3K0.00%+14,277+17.6%Added
Rhumbline Advisers95,947$253.0K0.00%+12,600+15.1%Added
ClariVest Asset Management LLC96,367$254.0K0.01%−133−0.1%Reduced
Invesco Ltd.99,978$263.9K0.00%−12,516−11.1%Reduced
CI Private Wealth, LLC103,500$273.2K0.00%00.0%Unchanged
Divisadero Street Capital Management, LP110,000$290.4K0.13%+110,000New
Full Sail Capital, LLC116,030$306.3K0.03%00.0%Unchanged
State of Wisconsin Investment Board125,587$331.6K0.00%−53,222−29.8%Reduced
Innovis Asset Management LLC142,050$375.0K0.15%+142,050New
Swiss National Bank147,000$388.1K0.00%+17,100+13.2%Added
Renaissance Technologies LLC151,343$400.0K0.00%+151,343New
Fund 1 Investments, LLC163,900$432.7K0.15%+163,900New
Bank of New York Mellon Corp202,331$534.2K0.00%+1,106+0.5%Added
Tudor Investment Corp Et Al211,326$558.0K0.01%+95,645+82.7%Added
Walleye Capital LLC220,573$582.3K0.01%+220,573New
Polar Asset Management Partners Inc.229,372$605.5K0.01%+229,372New
Nuveen Asset Management, LLC233,305$616.0K0.00%−267,771−53.4%Reduced
TownSquare Capital, LLC244,129$644.5K0.01%+244,129New
AWH Capital, L.P.332,500$877.8K0.90%+117,500+54.7%Added
Graham Capital Management, L.P.369,187$974.7K0.03%+332,952+918.9%Added
Citadel Advisors LLC387,205$1.02M0.00%+355,874+1,135.9%Added
Charles Schwab Investment Management Inc469,005$1.24M0.00%+84,169+21.9%Added
Goldman Sachs Group Inc511,540$1.35M0.00%+384,167+301.6%Added
Dynamic Advisor Solutions LLC525,879$1.39M0.08%+525,879New
Northern Trust Corp552,875$1.46M0.00%+79,224+16.7%Added
Schwartz Investment Counsel Inc670,000$1.77M0.08%−988,990−59.6%Reduced
Capstone Investment Advisors, LLC700,000$1.85M0.06%+700,000New
Wasatch Advisors Inc863,586$2.28M0.01%−195,634−18.5%Reduced
Dimensional Fund Advisors LP879,099$2.32M0.00%+568,618+183.1%Added
State Street Corp1,176,513$3.11M0.00%+49,197+4.4%Added
Geode Capital Management, LLC1,251,019$3.30M0.00%+276,831+28.4%Added
Cooper Creek Partners Management LLC1,309,097$3.46M0.24%+1,309,097New