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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q2 2021

Institutional positions in Purple Innovation, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
162
+7 vs. Q1 2021
Shares held
66.0M
+597.9K (+0.9%) vs. Q1 2021
Total value
$1.74B
−$327.0M (−15.8%) vs. Q1 2021
New holders
39
78 more added
Sold out
32
35 more reduced

1 institution that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 162 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ2 2021: $1.74B
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q1 2021.

Institutions holding PRPL in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Deutsche Bank AG67,540$1.78M0.00%−143,654−68.0%Reduced
California State Teachers Retirement System69,193$1.83M0.00%+20,249+41.4%Added
Cubist Systematic Strategies, LLC76,347$2.02M0.02%+41,797+121.0%Added
Ameriprise Financial Inc90,416$2.40M0.00%−73,525−44.8%Reduced
Royce & Associates LP94,000$2.48M0.02%00.0%Unchanged
Voloridge Investment Management, LLC99,487$2.63M0.02%+99,487New
D. E. Shaw & Co., Inc.103,810$2.74M0.00%+85,129+455.7%Added
Gsa Capital Partners LLP110,935$2.93M0.33%+40,109+56.6%Added
Putnam Investments LLC111,093$2.93M0.00%+15,300+16.0%Added
Morgan Stanley114,692$3.03M0.00%+94,095+456.8%Added
Goldman Sachs Group Inc114,764$3.03M0.00%−498,968−81.3%Reduced
Lapides Asset Management, LLC119,400$3.15M1.26%+1,500+1.3%Added
Citadel Advisors LLC121,900$3.22M0.00%−18,575−13.2%Reduced
Swiss National Bank131,500$3.47M0.00%+47,900+57.3%Added
Millennium Management LLC139,054$3.67M0.00%−86,962−38.5%Reduced
Marshall Wace, LLP161,745$4.27M0.02%+161,745New
Public Employees Retirement System of Ohio169,367$4.47M0.02%00.0%Unchanged
Ghisallo Capital Management LLC174,246$4.60M0.18%+174,246New
JPMorgan Chase & Co186,563$4.93M0.00%−300,704−61.7%Reduced
Brandywine Global Investment Management, LLC195,559$5.17M0.04%−15,900−7.5%Reduced
Arrowstreet Capital, Limited Partnership199,549$5.27M0.01%+199,549New
LMR Partners LLP200,000$5.28M0.08%+200,000New
Bank of New York Mellon Corp207,974$5.49M0.00%+75,355+56.8%Added
Ararat Capital Management, LP217,569$5.75M2.70%−189,436−46.5%Reduced
SG Americas Securities, LLC217,858$5.75M0.03%+211,113+3,129.9%Added
Hood River Capital Management LLC230,523$6.09M0.18%−781,078−77.2%Reduced
Dimensional Fund Advisors LP241,882$6.39M0.00%−78,007−24.4%Reduced
Stony Point Capital LLC269,164$7.11M1.86%+269,164New
Marshall Wace North America L.P.275,094$7.26M0.03%+275,094New
Granahan Investment Management Inc283,950$7.50M0.14%+85,860+43.3%Added
Bank of America Corp307,876$8.13M0.00%−238,187−43.6%Reduced
Susquehanna International Group, LLP363,696$9.61M0.01%−187,784−34.1%Reduced
Norges Bank376,400$9.94M0.00%+376,400New
Manatuck Hill Partners, LLC387,100$10.2M3.09%+57,200+17.3%Added
Wells Fargo & Company389,306$10.3M0.00%−386,999−49.9%Reduced
Charles Schwab Investment Management Inc398,009$10.5M0.00%+86,251+27.7%Added
Northern Trust Corp547,373$14.5M0.00%+151,493+38.3%Added
Nuveen Asset Management, LLC579,600$15.3M0.00%+205,510+54.9%Added
Kornitzer Capital Management Inc592,670$15.7M0.24%+592,670New
Penserra Capital Management LLC678,237$17.9M0.33%+678,237New
J. Goldman & Co LP732,229$19.3M1.23%+732,229New
Bayberry Capital Partners LP850,000$22.4M6.36%+72,100+9.3%Added
ArrowMark Colorado Holdings LLC850,132$22.5M0.17%+60,227+7.6%Added
Ci Investments Inc.878,506$23.2M0.09%+870,106+10,358.4%Added
Geode Capital Management, LLC956,430$25.3M0.00%+228,501+31.4%Added
State Street Corp962,315$25.4M0.00%+381,087+65.6%Added
Principal Financial Group Inc1,210,169$32.0M0.02%+295,999+32.4%Added
Light Street Capital Management, LLC1,252,988$33.1M1.44%−351,267−21.9%Reduced
Bloom Tree Partners, LLC1,367,250$36.1M3.96%+123,795+10.0%Added
Woodson Capital Management, LP1,400,000$37.0M3.05%+220,100+18.7%Added
Lord, Abbett & Co. LLC1,439,270$38.0M0.09%+70,629+5.2%Added
Gilder Gagnon Howe & Co LLC1,531,183$40.4M0.20%+58,890+4.0%Added
Victory Capital Management Inc1,674,495$44.2M0.04%+491,236+41.5%Added
Clearbridge Investments, LLC1,810,589$47.8M0.03%+569,052+45.8%Added
Hawk Ridge Capital Management LP2,119,218$56.0M4.06%+374,708+21.5%Added
Vanguard Group Inc2,901,744$76.6M0.00%+527,447+22.2%Added
BlackRock Inc.3,363,684$88.8M0.00%+664,445+24.6%Added
Janus Henderson Group PLC3,410,496$90.1M0.04%+2,279,738+201.6%Added
Capital Research Global Investors4,195,200$110.8M0.03%+1,402,200+50.2%Added
Wasatch Advisors Inc5,605,993$148.1M0.60%−31,684−0.6%Reduced
FMR LLC7,853,741$207.4M0.02%−359,577−4.4%Reduced
Coliseum Capital Management, LLC8,238,912$217.6M19.30%−7,305,823−47.0%Reduced
Bamco Inc0$00.00%−837,197−100.0%Sold out
Pier Capital, LLC0$00.00%−252,832−100.0%Sold out
First Republic Investment Management, Inc.0$00.00%−242,965−100.0%Sold out
Portolan Capital Management, LLC0$00.00%−240,433−100.0%Sold out
Calamos Advisors LLC0$00.00%−107,513−100.0%Sold out
No Street GP LP0$00.00%−100,000−100.0%Sold out
G2 Investment Partners Management LLC0$00.00%−85,300−100.0%Sold out
Atom Investors LP0$00.00%−73,678−100.0%Sold out
Russell Investments Group, Ltd.0$00.00%−73,736−100.0%Sold out
Friess Associates LLC0$00.00%−66,939−100.0%Sold out
Empowered Funds, LLC0$00.00%−59,093−100.0%Sold out
Connor, Clark & Lunn Investment Management Ltd.0$00.00%−61,315−100.0%Sold out
Raymond James & Associates0$00.00%−48,991−100.0%Sold out
Globeflex Capital L P0$00.00%−35,302−100.0%Sold out
SEI Investments Co0$00.00%−30,713−100.0%Sold out
Susquehanna Fundamental Investments, LLC0$00.00%−28,617−100.0%Sold out
Wolverine Asset Management LLC0$00.00%−28,547−100.0%Sold out
STRS Ohio0$00.00%−25,300−100.0%Sold out
California Public Employees Retirement System0$00.00%−23,000−100.0%Sold out
Group One Trading, L.P.0$00.00%−21,484−100.0%Sold out
Los Angeles Capital Management LLC0$00.00%−19,409−100.0%Sold out
Equitec Specialists, LLC0$00.00%−14,476−100.0%Sold out
Thompson Siegel & Walmsley LLC0$00.00%−14,000−100.0%Sold out
Tudor Investment Corp Et Al0$00.00%−13,581−100.0%Sold out
Quilter Plc0$00.00%−12,000−100.0%Sold out
State of Wisconsin Investment Board0$00.00%−10,600−100.0%Sold out
Twinbeech Capital LP0$00.00%−9,734−100.0%Sold out
Athanor Capital, LP0$00.00%−6,987−100.0%Sold out
Kercheville Advisors, LLC0$00.00%−6,300−100.0%Sold out
International Assets Investment Management, LLC0$00.00%−4,450−100.0%Sold out
Wealthcare Capital Management LLC0$00.00%−20−100.0%Sold out
Ellevest, Inc.0$00.00%−18−100.0%Sold out
Waddell & Reed Financial Inc––––Not filed