Purple Innovation, Inc.
PRPL- Exchange
- Nasdaq
- Industry
- Household Furniture
- SEC CIK
- 0001643953
No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.
13F holders, Q4 2023
Institutional positions in Purple Innovation, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 88
- −9 vs. Q3 2023
- Shares held
- 82.4M
- −11.7M (−12.4%) vs. Q3 2023
- Total value
- $84.8M
- −$76.1M (−47.3%) vs. Q3 2023
- New holders
- 15
- 19 more added
- Sold out
- 24
- 28 more reduced
2 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 62 | $22.1M |
| Q1 2026 | 70 | $41.9M |
| Q4 2025 | 76 | $44.5M |
| Q3 2025 | 85 | $63.3M |
| Q2 2025 | 79 | $51.3M |
| Q1 2025 | 84 | $57.3M |
| Q4 2024 | 85 | $59.5M |
| Q3 2024 | 86 | $78.9M |
| Q2 2024 | 85 | $84.2M |
| Q1 2024 | 76 | $141.5M |
| Q4 2023 | 88 | $84.8M |
| Q3 2023 | 99 | $161.5M |
| Q2 2023 | 110 | $272.1M |
| Q1 2023 | 110 | $256.5M |
| Q4 2022 | 120 | $396.3M |
| Q3 2022 | 114 | $342.8M |
| Q2 2022 | 115 | $288.6M |
| Q1 2022 | 144 | $535.5M |
| Q4 2021 | 141 | $994.6M |
| Q3 2021 | 133 | $1.49B |
| Q2 2021 | 162 | $1.74B |
| Q1 2021 | 156 | $2.08B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ironwood Investment Management LLC | 0 | $0 | 0.00% | −27,741−100.0% | Sold out |
| Stifel Financial Corp | 0 | $0 | 0.00% | −27,500−100.0% | Sold out |
| Saxon Interests, Inc. | 0 | $0 | 0.00% | −25,000−100.0% | Sold out |
| Balyasny Asset Management LLC | 0 | $0 | 0.00% | −20,996−100.0% | Sold out |
| TownSquare Capital, LLC | 0 | $0 | 0.00% | −16,726−100.0% | Sold out |
| Dynamic Technology Lab Private Ltd | 0 | $0 | 0.00% | −15,813−100.0% | Sold out |
| Wolverine Trading, LLC | 0 | $0 | 0.00% | −13,320−100.0% | Sold out |
| Victory Capital Management Inc | 0 | $0 | 0.00% | −10,880−100.0% | Sold out |
| Metropolitan Life Insurance Co | 0 | $0 | 0.00% | −3,504−100.0% | Sold out |
| Northwestern Mutual Wealth Management Co | 0 | $0 | 0.00% | −645−100.0% | Sold out |
| Global Retirement Partners, LLC | 0 | $0 | 0.00% | −500−100.0% | Sold out |
| Nisa Investment Advisors, LLC | 0 | $0 | 0.00% | −40−100.0% | Sold out |
| Innovis Asset Management LLC | – | – | – | – | Not filed |
| Springhouse Capital Management, LP | – | – | – | – | Not filed |