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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q4 2021

Institutional positions in Purple Innovation, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
141
+9 vs. Q3 2021
Shares held
75.0M
+4.23M (+6.0%) vs. Q3 2021
Total value
$994.6M
−$494.3M (−33.2%) vs. Q3 2021
New holders
41
47 more added
Sold out
32
37 more reduced

1 institution that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 141 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ4 2021: $994.6M
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q3 2021.

Institutions holding PRPL in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Stifel Financial Corp104,810$1.39M0.00%+104,810New
Mercer Global Advisors Inc110,557$1.47M0.01%+110,557New
Swiss National Bank131,500$1.75M0.00%00.0%Unchanged
Ameriprise Financial Inc151,241$2.01M0.00%−1,592−1.0%Reduced
Nuveen Asset Management, LLC226,797$2.02M0.00%−91,326−28.7%Reduced
Assenagon Asset Management S.A.178,016$2.36M0.01%+178,016New
Bank of New York Mellon Corp178,348$2.37M0.00%−57,360−24.3%Reduced
Public Employees Retirement System of Ohio217,466$2.89M0.01%00.0%Unchanged
Morgan Stanley221,641$2.94M0.00%+108,492+95.9%Added
Goldman Sachs Group Inc242,622$3.22M0.00%+123,565+103.8%Added
Susquehanna International Group, LLP276,686$3.67M0.01%−20,958−7.0%Reduced
CTF Capital Management, LP284,521$3.78M2.44%+284,521New
Lapides Asset Management, LLC291,700$3.87M1.69%+138,100+89.9%Added
Dimensional Fund Advisors LP308,087$4.09M0.00%−18,331−5.6%Reduced
Millennium Management LLC313,123$4.16M0.00%+225,632+257.9%Added
Scout Investments, Inc.315,660$4.19M0.06%−6,062−1.9%Reduced
RBF Capital, LLC348,442$4.62M0.29%+309,475+794.2%Added
Charles Schwab Investment Management Inc409,568$5.43M0.00%+7,032+1.7%Added
Nomura Holdings Inc410,400$5.45M0.03%+410,400New
Northern Trust Corp572,638$7.60M0.00%−2,097−0.4%Reduced
Penserra Capital Management LLC674,376$8.95M0.19%+117,943+21.2%Added
Voloridge Investment Management, LLC781,658$10.4M0.06%+484,337+162.9%Added
Ci Investments Inc.858,656$11.4M0.04%−15,850−1.8%Reduced
Geode Capital Management, LLC996,090$13.2M0.00%−25,561−2.5%Reduced
Brandywine Global Investment Management, LLC1,081,187$14.3M0.10%+887,928+459.4%Added
State Street Corp1,118,804$14.8M0.00%+109,055+10.8%Added
Principal Financial Group Inc1,236,047$16.4M0.01%−7,186−0.6%Reduced
Woodson Capital Management, LP1,750,000$23.2M2.79%+110,000+6.7%Added
Clearbridge Investments, LLC1,796,383$23.8M0.02%−482,591−21.2%Reduced
Capital Research Global Investors1,950,000$25.9M0.01%−2,245,200−53.5%Reduced
Bank of America Corp2,126,874$28.2M0.00%+1,869,377+726.0%Added
Bayberry Capital Partners LP2,190,000$29.1M8.43%+1,230,000+128.1%Added
Vanguard Group Inc2,849,156$37.8M0.00%−25,485−0.9%Reduced
Schwartz Investment Counsel Inc3,396,030$45.1M1.75%+3,396,030New
BlackRock Inc.3,606,948$47.9M0.00%+54,853+1.5%Added
Janus Henderson Group PLC4,415,250$58.6M0.02%+999,226+29.3%Added
Van Berkom & Associates Inc.4,858,349$64.5M1.90%+3,558,670+273.8%Added
Wasatch Advisors Inc6,950,771$92.2M0.38%−282,873−3.9%Reduced
FMR LLC7,930,285$105.2M0.01%−1,596,506−16.8%Reduced
Coliseum Capital Management, LLC16,805,253$223.0M17.05%+8,566,341+104.0%Added
Castleview Partners, LLC53––+53New
ArrowMark Colorado Holdings LLC0$00.00%−3,495,867−100.0%Sold out
Hawk Ridge Capital Management LP0$00.00%−2,119,218−100.0%Sold out
Lord, Abbett & Co. LLC0$00.00%−1,496,222−100.0%Sold out
Bloom Tree Partners, LLC0$00.00%−1,470,894−100.0%Sold out
Light Street Capital Management, LLC0$00.00%−1,307,511−100.0%Sold out
Gilder Gagnon Howe & Co LLC0$00.00%−1,129,294−100.0%Sold out
J. Goldman & Co LP0$00.00%−891,036−100.0%Sold out
Kornitzer Capital Management Inc0$00.00%−636,060−100.0%Sold out
Stony Point Capital LLC0$00.00%−503,277−100.0%Sold out
Adage Capital Partners GP, L.L.C.0$00.00%−500,000−100.0%Sold out
Bank of Montreal0$00.00%−202,444−100.0%Sold out
Manatuck Hill Partners, LLC0$00.00%−208,300−100.0%Sold out
Alberta Investment Management Corp0$00.00%−180,000−100.0%Sold out
EVR Research LP0$00.00%−130,000−100.0%Sold out
Putnam Investments LLC0$00.00%−114,393−100.0%Sold out
Royce & Associates LP0$00.00%−94,000−100.0%Sold out
Alpha Paradigm Partners, LLC0$00.00%−87,910−100.0%Sold out
Fiera Capital Corp0$00.00%−60,000−100.0%Sold out
Wolverine Trading, LLC0$00.00%−34,499−100.0%Sold out
Norges Bank0$00.00%−22,500−100.0%Sold out
PDT Partners, LLC0$00.00%−22,454−100.0%Sold out
M&T Bank Corp0$00.00%−16,934−100.0%Sold out
Cubist Systematic Strategies, LLC0$00.00%−16,291−100.0%Sold out
Group One Trading, L.P.0$00.00%−15,321−100.0%Sold out
Virtu Financial LLC0$00.00%−13,794−100.0%Sold out
Gsa Capital Partners LLP0$00.00%−11,580−100.0%Sold out
Trexquant Investment LP0$00.00%−10,162−100.0%Sold out
SG Americas Securities, LLC0$00.00%−9,691−100.0%Sold out
Point72 Hong Kong Ltd0$00.00%−7,329−100.0%Sold out
Global Retirement Partners, LLC0$00.00%−500−100.0%Sold out
O'Shaughnessy Asset Management, LLC0$00.00%−274−100.0%Sold out
First Horizon Advisors, Inc.0$00.00%−23−100.0%Sold out
Berman Capital Advisors, LLC––––Not filed