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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q3 2021

Institutional positions in Purple Innovation, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
133
−28 vs. Q2 2021
Shares held
70.8M
+4.82M (+7.3%) vs. Q2 2021
Total value
$1.49B
−$253.7M (−14.6%) vs. Q2 2021
New holders
15
67 more added
Sold out
43
31 more reduced

1 institution that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 133 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ3 2021: $1.49B
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q2 2021.

Institutions holding PRPL in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Susquehanna International Group, LLP297,644$6.26M0.01%−66,052−18.2%Reduced
Citadel Advisors LLC310,189$6.52M0.01%+188,289+154.5%Added
Scout Investments, Inc.321,722$6.76M0.10%+321,722New
Dimensional Fund Advisors LP326,418$6.86M0.00%+84,536+34.9%Added
Nuveen Asset Management, LLC318,123$7.18M0.00%−261,477−45.1%Reduced
Charles Schwab Investment Management Inc402,536$8.46M0.00%+4,527+1.1%Added
Adage Capital Partners GP, L.L.C.500,000$10.5M0.02%+500,000New
Stony Point Capital LLC503,277$10.6M2.89%+234,113+87.0%Added
Penserra Capital Management LLC556,433$11.7M0.24%−121,804−18.0%Reduced
Northern Trust Corp574,735$12.1M0.00%+27,362+5.0%Added
Kornitzer Capital Management Inc636,060$13.4M0.21%+43,390+7.3%Added
Ci Investments Inc.874,506$18.4M0.07%−4,000−0.5%Reduced
J. Goldman & Co LP891,036$18.7M1.67%+158,807+21.7%Added
Bayberry Capital Partners LP960,000$20.2M5.79%+110,000+12.9%Added
State Street Corp1,009,749$21.2M0.00%+47,434+4.9%Added
Geode Capital Management, LLC1,021,651$21.5M0.00%+65,221+6.8%Added
Gilder Gagnon Howe & Co LLC1,129,294$23.7M0.12%−401,889−26.2%Reduced
Principal Financial Group Inc1,243,233$26.1M0.02%+33,064+2.7%Added
Van Berkom & Associates Inc.1,299,679$27.3M0.83%+1,299,679New
Light Street Capital Management, LLC1,307,511$27.5M1.38%+54,523+4.4%Added
Bloom Tree Partners, LLC1,470,894$30.9M4.11%+103,644+7.6%Added
Lord, Abbett & Co. LLC1,496,222$31.5M0.08%+56,952+4.0%Added
Woodson Capital Management, LP1,640,000$34.5M2.91%+240,000+17.1%Added
Hawk Ridge Capital Management LP2,119,218$44.5M2.86%00.0%Unchanged
Clearbridge Investments, LLC2,278,974$47.9M0.03%+468,385+25.9%Added
Vanguard Group Inc2,874,641$60.4M0.00%−27,103−0.9%Reduced
Janus Henderson Group PLC3,416,024$71.8M0.03%+5,528+0.2%Added
ArrowMark Colorado Holdings LLC3,495,867$73.5M0.58%+2,645,735+311.2%Added
BlackRock Inc.3,552,095$74.7M0.00%+188,411+5.6%Added
Capital Research Global Investors4,195,200$88.2M0.02%00.0%Unchanged
Wasatch Advisors Inc7,233,644$152.1M0.62%+1,627,651+29.0%Added
Coliseum Capital Management, LLC8,238,912$173.2M15.38%00.0%Unchanged
FMR LLC9,526,791$200.3M0.02%+1,673,050+21.3%Added
Victory Capital Management Inc0$00.00%−1,674,495−100.0%Sold out
Granahan Investment Management Inc0$00.00%−283,950−100.0%Sold out
Marshall Wace North America L.P.0$00.00%−275,094−100.0%Sold out
Hood River Capital Management LLC0$00.00%−230,523−100.0%Sold out
Ararat Capital Management, LP0$00.00%−217,569−100.0%Sold out
LMR Partners LLP0$00.00%−200,000−100.0%Sold out
Arrowstreet Capital, Limited Partnership0$00.00%−199,549−100.0%Sold out
Ghisallo Capital Management LLC0$00.00%−174,246−100.0%Sold out
Marshall Wace, LLP0$00.00%−161,745−100.0%Sold out
D. E. Shaw & Co., Inc.0$00.00%−103,810−100.0%Sold out
Two Sigma Investments, LP0$00.00%−67,102−100.0%Sold out
Driehaus Capital Management LLC0$00.00%−65,300−100.0%Sold out
First Trust Advisors LP0$00.00%−55,749−100.0%Sold out
Walleye Capital LLC0$00.00%−47,466−100.0%Sold out
Pinz Capital Management, LP0$00.00%−46,400−100.0%Sold out
Healthcare of Ontario Pension Plan Trust Fund0$00.00%−45,600−100.0%Sold out
AQR Capital Management LLC0$00.00%−40,643−100.0%Sold out
Qube Research & Technologies Ltd0$00.00%−34,190−100.0%Sold out
Walleye Trading LLC0$00.00%−34,068−100.0%Sold out
Avestar Capital, LLC0$00.00%−33,629−100.0%Sold out
Winton Group Ltd0$00.00%−24,868−100.0%Sold out
M&G Investment Management Ltd0$00.00%−24,768−100.0%Sold out
Keybank National Association0$00.00%−20,445−100.0%Sold out
Blueshift Asset Management, LLC0$00.00%−16,675−100.0%Sold out
AMP Capital Investors Ltd0$00.00%−15,378−100.0%Sold out
Algert Global LLC0$00.00%−15,033−100.0%Sold out
ProShare Advisors LLC0$00.00%−13,028−100.0%Sold out
Summit Global Investments0$00.00%−11,600−100.0%Sold out
Parallax Volatility Advisers, L.P.0$00.00%−9,957−100.0%Sold out
Bridgeway Capital Management, LLC0$00.00%−9,000−100.0%Sold out
Argent Capital Management LLC0$00.00%−8,940−100.0%Sold out
State Board of Administration of Florida Retirement System0$00.00%−8,837−100.0%Sold out
Engineers Gate Manager LP0$00.00%−8,460−100.0%Sold out
Aigen Investment Management, LP0$00.00%−8,236−100.0%Sold out
Schroder Investment Management Group0$00.00%−4,812−100.0%Sold out
Sandy Spring Bank0$00.00%−600−100.0%Sold out
Captrust Financial Advisors0$00.00%−190−100.0%Sold out
Mark Sheptoff Financial Planning, LLC0$00.00%−200−100.0%Sold out
Farmers & Merchants Investments Inc0$00.00%−100−100.0%Sold out
Signaturefd, LLC0$00.00%−64−100.0%Sold out
Parallel Advisors, LLC0$00.00%−32−100.0%Sold out
Patriot Financial Group Insurance Agency, LLC0$00.00%−20−100.0%Sold out
Simon Quick Advisors, LLC0$00.00%−1−100.0%Sold out
Castleview Partners, LLC––––Not filed