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Purple Innovation, Inc.

PRPL
Exchange
Nasdaq
Industry
Household Furniture
SEC CIK
0001643953

No open-market purchases or sales by Purple Innovation, Inc. insiders were filed in the last 90 days; 62 institutions reported holding it in 13F filings for Q2 2026, worth $22.1M in total; no superinvestor holds it.

13F holders, Q3 2023

Institutional positions in Purple Innovation, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
99
−11 vs. Q2 2023
Shares held
94.4M
−3.45M (−3.5%) vs. Q2 2023
Total value
$161.5M
−$110.6M (−40.7%) vs. Q2 2023
New holders
7
20 more added
Sold out
18
40 more reduced

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PRPL on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 99 institutions
Q1 2021: 156 institutionsQ2 2021: 162 institutionsQ3 2021: 133 institutionsQ4 2021: 141 institutionsQ1 2022: 144 institutionsQ2 2022: 115 institutionsQ3 2022: 114 institutionsQ4 2022: 120 institutionsQ1 2023: 110 institutionsQ2 2023: 110 institutionsQ3 2023: 99 institutionsQ4 2023: 88 institutionsQ1 2024: 76 institutionsQ2 2024: 85 institutionsQ3 2024: 86 institutionsQ4 2024: 85 institutionsQ1 2025: 84 institutionsQ2 2025: 79 institutionsQ3 2025: 85 institutionsQ4 2025: 76 institutionsQ1 2026: 70 institutionsQ2 2026: 62 institutions
Value heldQ3 2023: $161.5M
Q1 2021: $2.08BQ2 2021: $1.74BQ3 2021: $1.49BQ4 2021: $994.6MQ1 2022: $535.5MQ2 2022: $288.6MQ3 2022: $342.8MQ4 2022: $396.3MQ1 2023: $256.5MQ2 2023: $272.1MQ3 2023: $161.5MQ4 2023: $84.8MQ1 2024: $141.5MQ2 2024: $84.2MQ3 2024: $78.9MQ4 2024: $59.5MQ1 2025: $57.3MQ2 2025: $51.3MQ3 2025: $63.3MQ4 2025: $44.5MQ1 2026: $41.9MQ2 2026: $22.1M
Institutions holding PRPL and their total value by quarter
QuarterHoldersValue
Q2 202662$22.1M
Q1 202670$41.9M
Q4 202576$44.5M
Q3 202585$63.3M
Q2 202579$51.3M
Q1 202584$57.3M
Q4 202485$59.5M
Q3 202486$78.9M
Q2 202485$84.2M
Q1 202476$141.5M
Q4 202388$84.8M
Q3 202399$161.5M
Q2 2023110$272.1M
Q1 2023110$256.5M
Q4 2022120$396.3M
Q3 2022114$342.8M
Q2 2022115$288.6M
Q1 2022144$535.5M
Q4 2021141$994.6M
Q3 2021133$1.49B
Q2 2021162$1.74B
Q1 2021156$2.08B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Purple Innovation, Inc.; share changes are against Q2 2023.

Institutions holding PRPL in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
CWM, LLC17$00.00%00.0%Unchanged
Level Financial Advisors, Inc.1$20.00%00.0%Unchanged
Citigroup Inc32$550.00%−19,105−99.8%Reduced
Nisa Investment Advisors, LLC40$680.00%+21+110.5%Added
Larson Financial Group LLC293$5010.00%00.0%Unchanged
Global Retirement Partners, LLC500$7550.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec500$8550.00%00.0%Unchanged
Northwestern Mutual Wealth Management Co645$1.10K0.00%+645New
Credit Agricole S A1,500$2.56K0.00%00.0%Unchanged
Insight Financial Services1,921$3.28K0.01%00.0%Unchanged
Metropolitan Life Insurance Co3,504$5.99K0.00%00.0%Unchanged
Ameritas Investment Partners, Inc.4,415$7.55K0.00%00.0%Unchanged
Tower Research Capital LLC (TRC)4,593$7.85K0.00%−1,464−24.2%Reduced
Legal & General Group Plc5,053$8.64K0.00%−1,364−21.3%Reduced
Amalgamated Bank6,049$10.0K0.00%00.0%Unchanged
BNP Paribas Arbitrage, SA8,149$13.9K0.00%−14,158−63.5%Reduced
Cutler Group LP9,190$15.0K0.00%+8,798+2,244.4%Added
First Manhattan Co9,000$15.4K0.00%00.0%Unchanged
Barclays PLC9,723$16.6K0.00%−3,091−24.1%Reduced
Kesler, Norman & Wride, LLC10,027$17.1K0.00%00.0%Unchanged
Victory Capital Management Inc10,880$18.6K0.00%−478−4.2%Reduced
Royal Bank of Canada10,767$19.0K0.00%+2,048+23.5%Added
Advisor Group Holdings, Inc.11,256$19.2K0.00%+125+1.1%Added
California State Teachers Retirement System12,098$20.7K0.00%−9,278−43.4%Reduced
Wolverine Trading, LLC13,320$22.8K0.00%+13,320New
Simplex Trading, LLC14,501$24.0K0.00%+9,577+194.5%Added
Wells Fargo & Company15,189$26.0K0.00%−10,314−40.4%Reduced
Dynamic Technology Lab Private Ltd15,813$27.0K0.00%−14,394−47.7%Reduced
TownSquare Capital, LLC16,726$28.6K0.00%−20−0.1%Reduced
STRS Ohio20,100$34.0K0.00%00.0%Unchanged
Cambridge Investment Research Advisors, Inc.20,265$35.0K0.00%00.0%Unchanged
Balyasny Asset Management LLC20,996$35.9K0.00%−186,219−89.9%Reduced
CAPROCK Group, Inc.21,525$36.8K0.00%00.0%Unchanged
New York State Common Retirement Fund24,917$42.6K0.00%−94−0.4%Reduced
Caliber Wealth Management, LLC25,000$42.8K0.03%00.0%Unchanged
Saxon Interests, Inc.25,000$42.8K0.03%+25,000New
Voya Investment Management LLC25,597$43.8K0.00%00.0%Unchanged
Springhouse Capital Management, LP25,623$43.8K0.08%+25,623New
American International Group, Inc.27,363$46.8K0.00%−3,567−11.5%Reduced
Stifel Financial Corp27,500$47.0K0.00%00.0%Unchanged
Ironwood Investment Management LLC27,741$47.4K0.03%−789−2.8%Reduced
Manufacturers Life Insurance Company, The27,831$47.6K0.00%−879−3.1%Reduced
UBS Group AG29,047$49.7K0.00%−11,077−27.6%Reduced
Deutsche Bank AG29,541$50.5K0.00%00.0%Unchanged
American Century Companies Inc30,205$51.7K0.00%+10,731+55.1%Added
Marshall Wace, LLP31,210$53.4K0.00%−229,920−88.0%Reduced
MetLife Investment Management32,316$55.3K0.00%00.0%Unchanged
JPMorgan Chase & Co37,047$63.4K0.00%−13,680−27.0%Reduced
SG Americas Securities, LLC37,942$65.0K0.00%+20,144+113.2%Added
Front Street Capital Management, Inc.39,427$67.0K0.01%00.0%Unchanged
Price T Rowe Associates Inc39,609$68.0K0.00%+1,175+3.1%Added
Captrust Financial Advisors41,634$71.2K0.00%+10.0%Added
Citadel Advisors LLC41,934$71.7K0.00%−3,108−6.9%Reduced
Keybank National Association48,687$83.3K0.00%00.0%Unchanged
Crumly & Associates Inc.49,263$84.2K0.03%00.0%Unchanged
Alliancebernstein L.P.54,440$93.1K0.00%+8,040+17.3%Added
Jane Street Group, LLC54,665$93.5K0.00%+54,665New
Morgan Stanley57,160$97.7K0.00%−26,936−32.0%Reduced
Schwartz Investment Counsel Inc60,000$102.6K0.00%00.0%Unchanged
Group One Trading, L.P.60,993$104.3K0.00%−65,947−52.0%Reduced
Graham Capital Management, L.P.79,466$135.9K0.00%+79,466New
Quent Capital, LLC80,000$136.8K0.02%00.0%Unchanged
Sterling Investment Counsel, LLC80,682$138.0K0.08%00.0%Unchanged
Goldman Sachs Group Inc86,012$147.1K0.00%−39,358−31.4%Reduced
Bank of America Corp88,651$151.6K0.00%−487,057−84.6%Reduced
Rhumbline Advisers94,543$161.7K0.00%−3,614−3.7%Reduced
AE Wealth Management LLC100,000$171.0K0.00%−200.0%Reduced
B.O.S.S. Retirement Advisors, LLC100,000$171.0K0.04%00.0%Unchanged
CI Private Wealth, LLC103,500$177.0K0.00%00.0%Unchanged
Invesco Ltd.105,052$179.6K0.00%+6,216+6.3%Added
Full Sail Capital, LLC116,030$198.4K0.02%00.0%Unchanged
HRT Financial LP122,842$210.0K0.00%−15,146−11.0%Reduced
Tudor Investment Corp Et Al155,638$266.1K0.00%−8,993−5.5%Reduced
Bank of New York Mellon Corp198,309$339.1K0.00%−12,460−5.9%Reduced
AWM Investment Company, Inc.230,000$393.3K0.06%−295,000−56.2%Reduced
Nuveen Asset Management, LLC238,543$407.9K0.00%−165,363−40.9%Reduced
Susquehanna International Group, LLP268,834$459.7K0.00%+148,912+124.2%Added
Fuller & Thaler Asset Management, Inc.332,453$568.5K0.00%+332,453New
Innovis Asset Management LLC336,525$575.5K0.22%+220,275+189.5%Added
Charles Schwab Investment Management Inc429,085$733.7K0.00%−44,393−9.4%Reduced
Northern Trust Corp447,014$764.4K0.00%−72,889−14.0%Reduced
AWH Capital, L.P.577,500$987.5K0.88%+82,000+16.5%Added
Dimensional Fund Advisors LP606,450$1.04M0.00%−226,578−27.2%Reduced
Dynamic Advisor Solutions LLC683,150$1.17M0.06%+162,781+31.3%Added
Millennium Management LLC912,425$1.56M0.00%+819,451+881.4%Added
Truist Financial Corp963,200$1.65M0.00%−109,523−10.2%Reduced
State Street Corp1,129,714$1.93M0.00%+3,608+0.3%Added
Brandywine Global Investment Management, LLC1,174,806$2.01M0.02%−1,729,075−59.5%Reduced
Geode Capital Management, LLC1,215,246$2.08M0.00%−100,771−7.7%Reduced
Hood River Capital Management LLC1,387,914$2.37M0.08%−507,069−26.8%Reduced
Fund 1 Investments, LLC1,515,071$2.59M0.99%+1,192,271+369.4%Added
Wasatch Advisors Inc1,645,329$2.81M0.02%+2,395+0.1%Added
Stratos Wealth Partners, LTD.2,789,714$4.77M0.10%00.0%Unchanged
Freshford Capital Management, LLC2,989,340$5.11M0.85%−282,970−8.6%Reduced
Vanguard Group Inc3,147,720$5.38M0.00%−27,663−0.9%Reduced
BlackRock Inc.3,941,414$6.74M0.00%−510,294−11.5%Reduced
No Street GP LP6,100,000$10.4M1.26%00.0%Unchanged
FMR LLC11,702,309$20.0M0.00%+399,139+3.5%Added
Coliseum Capital Management, LLC46,855,291$80.1M8.35%00.0%Unchanged
J. Goldman & Co LP0$00.00%−448,687−100.0%Sold out