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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

13F holders, Q3 2021

Institutional positions in Baozun Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
160
−24 vs. Q2 2021
Shares held
39.2M
−6.50M (−14.2%) vs. Q2 2021
Total value
$674.5M
−$942.1M (−58.3%) vs. Q2 2021
New holders
15
60 more added
Sold out
39
56 more reduced

3 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 160 institutions
Q1 2021: 193 institutionsQ2 2021: 187 institutionsQ3 2021: 160 institutionsQ4 2021: 130 institutionsQ1 2022: 115 institutionsQ2 2022: 103 institutionsQ3 2022: 90 institutionsQ4 2022: 93 institutionsQ1 2023: 93 institutionsQ2 2023: 78 institutionsQ3 2023: 75 institutionsQ4 2023: 75 institutionsQ1 2024: 65 institutionsQ2 2024: 67 institutionsQ3 2024: 67 institutionsQ4 2024: 73 institutionsQ1 2025: 65 institutionsQ2 2025: 68 institutionsQ3 2025: 68 institutionsQ4 2025: 70 institutionsQ1 2026: 70 institutionsQ2 2026: 69 institutions
Value heldQ3 2021: $674.5M
Q1 2021: $1.74BQ2 2021: $1.62BQ3 2021: $674.5MQ4 2021: $543.2MQ1 2022: $267.5MQ2 2022: $262.2MQ3 2022: $138.4MQ4 2022: $86.4MQ1 2023: $117.6MQ2 2023: $70.7MQ3 2023: $52.1MQ4 2023: $43.5MQ1 2024: $28.6MQ2 2024: $27.1MQ3 2024: $42.5MQ4 2024: $28.9MQ1 2025: $28.2MQ2 2025: $24.0MQ3 2025: $41.0MQ4 2025: $28.1MQ1 2026: $27.2MQ2 2026: $35.9M
Institutions holding BZUN and their total value by quarter
QuarterHoldersValue
Q2 202669$35.9M
Q1 202670$27.2M
Q4 202570$28.1M
Q3 202568$41.0M
Q2 202568$24.0M
Q1 202565$28.2M
Q4 202473$28.9M
Q3 202467$42.5M
Q2 202467$27.1M
Q1 202465$28.6M
Q4 202375$43.5M
Q3 202375$52.1M
Q2 202378$70.7M
Q1 202393$117.6M
Q4 202293$86.4M
Q3 202290$138.4M
Q2 2022103$262.2M
Q1 2022115$267.5M
Q4 2021130$543.2M
Q3 2021160$674.5M
Q2 2021187$1.62B
Q1 2021193$1.74B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q2 2021.

Institutions holding BZUN in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Federated Hermes, Inc.10,182,088$178.5M0.34%+53,052+0.5%Added
BlackRock Inc.2,976,394$52.2M0.00%+125,837+4.4%Added
Vontobel Asset Management Inc2,309,026$39.7M0.22%−417,321−15.3%Reduced
Nuveen Asset Management, LLC2,091,738$36.7M0.01%+680,168+48.2%Added
Morgan Stanley1,574,661$27.6M0.00%−11,195−0.7%Reduced
Baillie Gifford & Co1,501,340$26.3M0.01%−12,408−0.8%Reduced
Credit Suisse AG1,489,518$26.1M0.02%+309,603+26.2%Added
Linden Advisors LP1,158,700$20.3M0.12%+635,581+121.5%Added
Krane Funds Advisors LLC999,178$17.5M0.36%+405,259+68.2%Added
State Street Corp924,248$16.2M0.00%+49,488+5.7%Added
JPMorgan Chase & Co856,014$15.0M0.00%−281,607−24.8%Reduced
Citigroup Inc838,118$14.7M0.01%−51,198−5.8%Reduced
Dimensional Fund Advisors LP660,506$11.6M0.00%−18,123−2.7%Reduced
Franklin Resources Inc646,588$11.3M0.00%−502,932−43.8%Reduced
Goldman Sachs Group Inc598,688$10.5M0.00%−704,514−54.1%Reduced
FIL Ltd578,443$10.1M0.01%−3,319,275−85.2%Reduced
Invesco Ltd.424,442$7.44M0.00%+175,727+70.7%Added
UBS Asset Management Americas Inc394,477$6.92M0.00%+15,207+4.0%Added
Royal London Asset Management Ltd356,699$6.25M0.03%+153,801+75.8%Added
Bank of America Corp352,687$6.18M0.00%−68,841−16.3%Reduced
Susquehanna International Group, LLP333,310$5.84M0.01%+125,894+60.7%Added
Citadel Advisors LLC323,210$5.67M0.01%+105,072+48.2%Added
D. E. Shaw & Co., Inc.322,189$5.65M0.01%+232,361+258.7%Added
Schroder Investment Management Group925,353$5.41M0.01%+630,169+213.5%Added
Vanguard Group Inc291,692$5.11M0.00%−1,552,593−84.2%Reduced
Legal & General Group Plc258,193$4.53M0.00%+3,229+1.3%Added
Geode Capital Management, LLC255,635$4.45M0.00%+15,675+6.5%Added
Boothe Investment Group, Inc.259,723$4.44M2.42%+133,543+105.8%Added
Bank of Montreal245,756$4.39M0.00%−6,806−2.7%Reduced
Mirae Asset Global Investments Co., Ltd.235,241$4.12M0.01%−42,630−15.3%Reduced
New Silk Road Investment Pte Ltd225,400$3.95M2.57%+83,200+58.5%Added
Artisan Partners Limited Partnership194,397$3.41M0.00%+12,966+7.1%Added
Andra AP-fonden179,700$3.15M0.06%+31,900+21.6%Added
Aviva PLC170,239$2.98M0.01%+86,639+103.6%Added
AIA Group Ltd164,045$2.88M0.16%+35,508+27.6%Added
UBS Group AG163,463$2.87M0.00%−19,863−10.8%Reduced
Sumitomo Mitsui Trust Holdings, Inc.159,283$2.79M0.00%+7,425+4.9%Added
Northern Trust Corp158,353$2.78M0.00%−116,929−42.5%Reduced
Bridgewater Associates, LP143,570$2.52M0.01%+54,420+61.0%Added
BNP Paribas Arbitrage, SA142,080$2.49M0.01%−3,419−2.3%Reduced
Ashmore Group plc140,815$2.47M0.50%+31,887+29.3%Added
DnB Asset Management AS135,924$2.38M0.02%−95,642−41.3%Reduced
Intellectus Partners, LLC121,000$2.12M0.51%00.0%Unchanged
Swiss National Bank112,291$1.97M0.00%−900−0.8%Reduced
HSBC Holdings PLC108,683$1.91M0.00%−164,380−60.2%Reduced
Loomis Sayles & Co L P108,622$1.90M0.00%+72,705+202.4%Added
Cubist Systematic Strategies, LLC104,719$1.84M0.02%+103,491+8,427.6%Added
Leonteq Securities AG102,352$1.79M0.10%+66,030+181.8%Added
TB Alternative Assets Ltd.100,200$1.76M0.41%+100,200New
Parametric Portfolio Associates LLC89,531$1.57M0.00%+32,705+57.6%Added
Deutsche Bank AG86,019$1.51M0.00%−2,293−2.6%Reduced
Great West Life Assurance Co85,200$1.50M0.00%+18,600+27.9%Added
Bank of New York Mellon Corp80,219$1.41M0.00%−5,542−6.5%Reduced
Fisher Asset Management, LLC80,202$1.41M0.00%−42,153−34.5%Reduced
Susquehanna Fundamental Investments, LLC73,181$1.28M0.02%+44,450+154.7%Added
Wells Fargo & Company70,479$1.24M0.00%+56,459+402.7%Added
Canada Pension Plan Investment Board70,240$1.23M0.00%−3,475−4.7%Reduced
Barclays PLC65,517$1.15M0.00%+10,890+19.9%Added
Allianz Asset Management GmbH61,627$1.08M0.00%−34,700−36.0%Reduced
Qube Research & Technologies Ltd54,491$955.0K0.01%+54,491New
KBC Group NV53,847$944.0K0.00%+5,546+11.5%Added
Simplex Trading, LLC26,174$929.0K0.03%−2,700−9.4%Reduced
B. Metzler seel. Sohn & Co. Holding AG52,957$928.0K0.01%−10,500−16.5%Reduced
Penserra Capital Management LLC52,959$927.0K0.02%−37,402−41.4%Reduced
Korea Investment CORP52,800$926.0K0.00%−13,600−20.5%Reduced
NN Investment Partners Holdings N.V.46,800$821.0K0.00%+23,600+101.7%Added
Paloma Partners Management Co43,087$755.0K0.03%+43,087New
Natixis41,453$727.0K0.00%−274,744−86.9%Reduced
Campbell & CO Investment Adviser LLC40,800$715.0K0.23%+40,800New
Duality Advisers, LP39,313$689.0K0.05%+39,313New
Wolverine Asset Management LLC39,048$684.0K0.01%+39,048New
Russell Investments Group, Ltd.31,032$541.0K0.00%+22,732+273.9%Added
Wolverine Trading, LLC29,200$505.0K0.01%−7,312−20.0%Reduced
State of New Jersey Common Pension Fund D26,953$472.0K0.00%00.0%Unchanged
SG Americas Securities, LLC26,437$463.0K0.00%−4,444−14.4%Reduced
British Columbia Investment Management Corp25,900$454.0K0.00%00.0%Unchanged
Veritable, L.P.25,748$451.0K0.01%00.0%Unchanged
Pictet Asset Management SA72,000$421.0K0.00%+72,000New
Storebrand Asset Management AS23,472$411.5K0.00%+1,136+5.1%Added
Squarepoint Ops LLC23,075$405.0K0.00%+14,690+175.2%Added
Sigma Planning Corp23,007$403.0K0.01%−7,421−24.4%Reduced
Mitsubishi UFJ Trust & Banking Corp20,229$355.0K0.00%+232+1.2%Added
Advisors Asset Management, Inc.20,007$351.0K0.01%−91−0.5%Reduced
Millennium Management LLC19,403$340.0K0.00%−64,531−76.9%Reduced
Two Sigma Investments, LP18,746$329.0K0.00%+18,746New
Acadian Asset Management LLC18,586$324.0K0.00%+7,333+65.2%Added
Mitsubishi UFJ Kokusai Asset Management Co., Ltd.18,370$322.0K0.00%00.0%Unchanged
Zurcher Kantonalbank (Zurich Cantonalbank)18,273$320.0K0.00%−65,800−78.3%Reduced
Envestnet Asset Management Inc17,963$315.0K0.00%+5,606+45.4%Added
Twinbeech Capital LP16,625$291.0K0.02%+16,625New
Quantbot Technologies LP16,301$285.0K0.02%+13,801+552.0%Added
California State Teachers Retirement System14,477$254.0K0.00%+5,202+56.1%Added
Advisor Group Holdings, Inc.14,471$253.0K0.00%+7,668+112.7%Added
Equitable Holdings, Inc.13,425$235.0K0.00%−925−6.4%Reduced
AXA S.A.13,000$228.0K0.00%−26,000−66.7%Reduced
LPL Financial LLC12,277$215.0K0.00%−220−1.8%Reduced
Panagora Asset Management Inc12,014$211.0K0.00%+8,269+220.8%Added
Group One Trading, L.P.11,911$209.0K0.00%−7,291−38.0%Reduced
Asset Management One Co.,Ltd.11,641$204.0K0.00%00.0%Unchanged
Mercer Global Advisors Inc11,521$202.0K0.00%+5,362+87.1%Added