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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

13F holders, Q2 2025

Institutional positions in Baozun Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
68
+3 vs. Q1 2025
Shares held
9.61M
−665.6K (−6.5%) vs. Q1 2025
Total value
$24.0M
−$4.19M (−14.8%) vs. Q1 2025
New holders
9
12 more added
Sold out
6
21 more reduced

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 68 institutions
Q1 2021: 193 institutionsQ2 2021: 187 institutionsQ3 2021: 160 institutionsQ4 2021: 130 institutionsQ1 2022: 115 institutionsQ2 2022: 103 institutionsQ3 2022: 90 institutionsQ4 2022: 93 institutionsQ1 2023: 93 institutionsQ2 2023: 78 institutionsQ3 2023: 75 institutionsQ4 2023: 75 institutionsQ1 2024: 65 institutionsQ2 2024: 67 institutionsQ3 2024: 67 institutionsQ4 2024: 73 institutionsQ1 2025: 65 institutionsQ2 2025: 68 institutionsQ3 2025: 68 institutionsQ4 2025: 70 institutionsQ1 2026: 70 institutionsQ2 2026: 69 institutions
Value heldQ2 2025: $24.0M
Q1 2021: $1.74BQ2 2021: $1.62BQ3 2021: $674.5MQ4 2021: $543.2MQ1 2022: $267.5MQ2 2022: $262.2MQ3 2022: $138.4MQ4 2022: $86.4MQ1 2023: $117.6MQ2 2023: $70.7MQ3 2023: $52.1MQ4 2023: $43.5MQ1 2024: $28.6MQ2 2024: $27.1MQ3 2024: $42.5MQ4 2024: $28.9MQ1 2025: $28.2MQ2 2025: $24.0MQ3 2025: $41.0MQ4 2025: $28.1MQ1 2026: $27.2MQ2 2026: $35.9M
Institutions holding BZUN and their total value by quarter
QuarterHoldersValue
Q2 202669$35.9M
Q1 202670$27.2M
Q4 202570$28.1M
Q3 202568$41.0M
Q2 202568$24.0M
Q1 202565$28.2M
Q4 202473$28.9M
Q3 202467$42.5M
Q2 202467$27.1M
Q1 202465$28.6M
Q4 202375$43.5M
Q3 202375$52.1M
Q2 202378$70.7M
Q1 202393$117.6M
Q4 202293$86.4M
Q3 202290$138.4M
Q2 2022103$262.2M
Q1 2022115$267.5M
Q4 2021130$543.2M
Q3 2021160$674.5M
Q2 2021187$1.62B
Q1 2021193$1.74B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q1 2025.

Institutions holding BZUN in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Schroder Investment Management Group2,301,500$5.75M0.00%00.0%Unchanged
Acadian Asset Management LLC2,083,455$5.20M0.01%−29,971−1.4%Reduced
Dimensional Fund Advisors LP591,423$1.48M0.00%+20,863+3.7%Added
Two Sigma Advisers, LP581,722$1.45M0.00%−178,300−23.5%Reduced
Morgan Stanley465,131$1.16M0.00%−129,185−21.7%Reduced
AIA Group Ltd399,018$997.5K0.02%00.0%Unchanged
Arrowstreet Capital, Limited Partnership388,479$971.2K0.00%+14,622+3.9%Added
Two Sigma Investments, LP284,097$710.2K0.00%−157,816−35.7%Reduced
Susquehanna International Group, LLP265,835$664.6K0.00%−91,077−25.5%Reduced
Citadel Advisors LLC236,198$590.5K0.00%+50,143+27.0%Added
UBS Group AG226,868$567.2K0.00%+175,087+338.1%Added
Renaissance Technologies LLC200,016$500.0K0.00%−13,700−6.4%Reduced
JPMorgan Chase & Co171,051$427.6K0.00%+9,627+6.0%Added
Gsa Capital Partners LLP159,361$398.0K0.03%−131,598−45.2%Reduced
Qube Research & Technologies Ltd148,950$372.4K0.00%+77,891+109.6%Added
Marex Group plc104,706$261.8K0.00%+16,262+18.4%Added
XTX Topco Ltd101,343$253.4K0.01%+101,343New
Commonwealth of Pennsylvania Public School Empls Retrmt Sys92,523$231.3K0.00%00.0%Unchanged
Goldman Sachs Group Inc84,388$211.0K0.00%−29,065−25.6%Reduced
Jump Financial, LLC69,654$174.1K0.00%+69,654New
Simplex Trading, LLC69,113$172.0K0.00%+23,978+53.1%Added
Walleye Capital LLC67,129$167.8K0.00%−142,461−68.0%Reduced
Marshall Wace, LLP51,568$128.9K0.00%−7,872−13.2%Reduced
RBF Capital, LLC47,900$119.8K0.01%00.0%Unchanged
Cubist Systematic Strategies, LLC43,995$110.0K0.00%−16,729−27.5%Reduced
State Street Corp43,149$107.9K0.00%00.0%Unchanged
D. E. Shaw & Co., Inc.41,943$104.9K0.00%+41,943New
Millennium Management LLC37,064$92.7K0.00%+13,750+59.0%Added
Invesco Ltd.36,515$91.3K0.00%−1,919−5.0%Reduced
Geode Capital Management, LLC32,067$80.2K0.00%00.0%Unchanged
BNP Paribas Arbitrage, SA31,043$77.6K0.00%+10,594+51.8%Added
Bank of America Corp28,031$70.1K0.00%−92,593−76.8%Reduced
Quadrature Capital Ltd24,323$61.1K0.00%+24,323New
New York State Common Retirement Fund23,914$59.8K0.00%00.0%Unchanged
Leonteq Securities AG16,344$40.9K0.00%−5,000−23.4%Reduced
Jane Street Group, LLC16,037$40.1K0.00%+16,037New
Cetera Investment Advisers12,548$31.4K0.00%−7,000−35.8%Reduced
PFG Investments, LLC10,200$25.5K0.00%00.0%Unchanged
Storebrand Asset Management AS5,068$12.7K0.00%00.0%Unchanged
Tower Research Capital LLC (TRC)4,524$11.3K0.00%−52−1.1%Reduced
Rhumbline Advisers3,808$9.52K0.00%−59,679−94.0%Reduced
North Star Investment Management Corp.2,900$7.25K0.00%00.0%Unchanged
Headlands Technologies LLC1,954$4.88K0.00%+1,954New
Raymond James Financial Inc1,705$4.26K0.00%+1,705New
BlackRock, Inc.827$2.07K0.00%00.0%Unchanged
Wells Fargo & Company821$2.05K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC800$2.00K0.00%−791−49.7%Reduced
Advisor Group Holdings, Inc.675$1.69K0.00%−250−27.0%Reduced
Caitong International Asset Management Co., Ltd611$1.53K0.00%+611New
Walleye Trading LLC415$1.04K0.00%+187+82.0%Added
The PNC Financial Services Group, Inc.400$1.00K0.00%−27−6.3%Reduced
National Bank of Canada276$6900.00%00.0%Unchanged
SBI Securities Co., Ltd.273$6830.00%+1+0.4%Added
Signaturefd, LLC250$6250.00%00.0%Unchanged
Compagnie Lombard Odier SCmA200$5000.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec200$5000.00%00.0%Unchanged
GWM Advisors LLC150$3750.00%00.0%Unchanged
EverSource Wealth Advisors, LLC108$2700.00%−84−43.8%Reduced
Ronald Blue Trust, Inc.90$2250.00%00.0%Unchanged
Main Street Group, LTD78$1950.00%00.0%Unchanged
Adirondack Trust Co75$1870.00%00.0%Unchanged
Citigroup Inc61$1530.00%00.0%Unchanged
SWAN Capital LLC47$1180.00%00.0%Unchanged
Total Investment Management Inc32$800.00%+32New
Mascoma Wealth Management LLC30$750.00%00.0%Unchanged
Jones Financial Companies LLLP14$350.00%00.0%Unchanged
Northwestern Mutual Wealth Management Co1$30.00%00.0%Unchanged
IFP Advisors, Inc1$20.00%00.0%Unchanged
Capitolis Liquid Global Markets LLC0$00.00%−110,000−100.0%Sold out
Group One Trading, L.P.0$00.00%−106,860−100.0%Sold out
Wolverine Trading, LLC0$00.00%−13,330−100.0%Sold out
QRG Capital Management, Inc.0$00.00%−10,628−100.0%Sold out
TD Waterhouse Canada Inc.0$00.00%−133−100.0%Sold out
Principal Securities, Inc.0$00.00%−44−100.0%Sold out