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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

13F holders, Q2 2026

Institutional positions in Baozun Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
69
−1 vs. Q1 2026
Shares held
12.7M
+1.31M (+11.5%) vs. Q1 2026
Total value
$35.9M
+$8.78M (+32.3%) vs. Q1 2026
New holders
6
14 more added
Sold out
7
23 more reduced

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 69 institutions
Q1 2021: 193 institutionsQ2 2021: 187 institutionsQ3 2021: 160 institutionsQ4 2021: 130 institutionsQ1 2022: 115 institutionsQ2 2022: 103 institutionsQ3 2022: 90 institutionsQ4 2022: 93 institutionsQ1 2023: 93 institutionsQ2 2023: 78 institutionsQ3 2023: 75 institutionsQ4 2023: 75 institutionsQ1 2024: 65 institutionsQ2 2024: 68 institutionsQ3 2024: 67 institutionsQ4 2024: 73 institutionsQ1 2025: 65 institutionsQ2 2025: 68 institutionsQ3 2025: 68 institutionsQ4 2025: 70 institutionsQ1 2026: 70 institutionsQ2 2026: 69 institutions
Value heldQ2 2026: $35.9M
Q1 2021: $1.74BQ2 2021: $1.62BQ3 2021: $674.5MQ4 2021: $548.1MQ1 2022: $268.7MQ2 2022: $262.2MQ3 2022: $138.4MQ4 2022: $86.4MQ1 2023: $117.6MQ2 2023: $70.7MQ3 2023: $52.1MQ4 2023: $47.8MQ1 2024: $35.6MQ2 2024: $27.6MQ3 2024: $43.1MQ4 2024: $28.9MQ1 2025: $28.2MQ2 2025: $24.0MQ3 2025: $41.9MQ4 2025: $28.1MQ1 2026: $27.2MQ2 2026: $35.9M
Institutions holding BZUN and their total value by quarter
QuarterHoldersValue
Q2 202669$35.9M
Q1 202670$27.2M
Q4 202570$28.1M
Q3 202568$41.9M
Q2 202568$24.0M
Q1 202565$28.2M
Q4 202473$28.9M
Q3 202467$43.1M
Q2 202468$27.6M
Q1 202465$35.6M
Q4 202375$47.8M
Q3 202375$52.1M
Q2 202378$70.7M
Q1 202393$117.6M
Q4 202293$86.4M
Q3 202290$138.4M
Q2 2022103$262.2M
Q1 2022115$268.7M
Q4 2021130$548.1M
Q3 2021160$674.5M
Q2 2021187$1.62B
Q1 2021193$1.74B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q1 2026.

Institutions holding BZUN in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Schroder Investment Management Group2,414,558$6.88M0.00%00.0%Unchanged
Acadian Asset Management LLC2,116,457$5.98M0.01%00.0%Unchanged
Two Sigma Investments, LP1,114,919$3.16M0.00%+151,404+15.7%Added
Arrowstreet Capital, Limited Partnership890,508$2.52M0.00%+511,736+135.1%Added
Marshall Wace, LLP780,391$2.21M0.00%+231,976+42.3%Added
Dimensional Fund Advisors LP568,534$1.61M0.00%−25,135−4.2%Reduced
Morgan Stanley526,315$1.49M0.00%−7,695−1.4%Reduced
Citadel Advisors LLC499,047$1.41M0.00%+387,103+345.8%Added
First Beijing Investment Ltd432,828$1.22M0.05%−11,500−2.6%Reduced
AIA Group Ltd399,018$1.13M0.01%00.0%Unchanged
D. E. Shaw & Co., Inc.313,347$886.8K0.00%+43,856+16.3%Added
American Century Companies Inc256,300$725.3K0.00%+256,300New
JPMorgan Chase & Co194,536$554.4K0.00%+9,454+5.1%Added
Renaissance Technologies LLC193,516$547.6K0.00%−2,500−1.3%Reduced
Susquehanna International Group, LLP181,190$512.8K0.00%−36,763−16.9%Reduced
Jane Street Group, LLC161,850$458.0K0.00%−27,002−14.3%Reduced
Millennium Management LLC159,664$451.8K0.00%+77,633+94.6%Added
Goldman Sachs Group Inc154,544$437.4K0.00%+126,222+445.7%Added
Gsa Capital Partners LLP152,843$433.0K0.03%+21,098+16.0%Added
Qube Research & Technologies Ltd130,688$369.8K0.00%−64,908−33.2%Reduced
Marex Group plc119,224$337.4K0.00%00.0%Unchanged
XTX Topco Ltd104,400$295.5K0.00%−8,135−7.2%Reduced
UBS Group AG102,511$290.1K0.00%−52,580−33.9%Reduced
Commonwealth of Pennsylvania Public School Empls Retrmt Sys92,523$261.8K0.00%00.0%Unchanged
Centiva Capital, LP85,084$240.8K0.01%+53,444+168.9%Added
Polunin Capital Partners Ltd60,222$171.0K0.04%00.0%Unchanged
Group One Trading, L.P.46,466$131.5K0.00%−28,034−37.6%Reduced
Cetera Investment Advisers44,048$124.7K0.00%+5,810+15.2%Added
State Street Corp37,630$106.5K0.00%−2,765−6.8%Reduced
Headlands Technologies LLC33,858$95.8K0.01%−2,465−6.8%Reduced
BNP Paribas Arbitrage, SA32,284$91.4K0.00%−13,215−29.0%Reduced
IMC-Chicago, LLC31,069$87.9K0.00%+8,352+36.8%Added
Simplex Trading, LLC29,794$84.3K0.00%−81,085−73.1%Reduced
Russell Investments Group, Ltd.28,760$82.0K0.00%00.0%Unchanged
Invesco Ltd.28,685$81.2K0.00%−3,983−12.2%Reduced
Quadrature Capital Ltd28,108$79.5K0.00%−14,829−34.5%Reduced
New York State Common Retirement Fund23,914$67.7K0.00%00.0%Unchanged
RBF Capital, LLC20,000$56.6K0.00%00.0%Unchanged
Mercer Global Advisors Inc19,744$55.9K0.00%+19,744New
Geode Capital Management, LLC18,607$52.7K0.00%−13,460−42.0%Reduced
Engineers Gate Manager LP10,790$30.5K0.00%−4,556−29.7%Reduced
Police & Firemen's Retirement System of New Jersey10,783$30.5K0.00%00.0%Unchanged
PFG Investments, LLC10,200$28.9K0.00%00.0%Unchanged
US Bancorp10,000$28.3K0.00%+10,000New
Citigroup Inc5,723$16.2K0.00%+5,662+9,282.0%Added
North Star Investment Management Corp.2,900$8.21K0.00%00.0%Unchanged
Tower Research Capital LLC (TRC)2,021$5.72K0.00%−1,400−40.9%Reduced
Rhumbline Advisers1,366$3.86K0.00%00.0%Unchanged
Leonteq Securities AG1,008$2.85K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC800$2.26K0.00%00.0%Unchanged
BlackRock, Inc.595$1.68K0.00%−232−28.1%Reduced
Wells Fargo & Company462$1.31K0.00%−263−36.3%Reduced
Royal Bank of Canada477$1.00K0.00%+477New
Advisor Group Holdings, Inc.300$8490.00%+300New
National Bank of Canada272$7700.00%−3−1.1%Reduced
SBI Securities Co., Ltd.258$7300.00%00.0%Unchanged
Compagnie Lombard Odier SCmA200$5660.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec200$5660.00%00.0%Unchanged
GWM Advisors LLC150$4250.00%00.0%Unchanged
TD Waterhouse Canada Inc.125$3630.00%00.0%Unchanged
Northwestern Mutual Wealth Management Co100$2830.00%+99+9,900.0%Added
Adirondack Trust Co75$2110.00%00.0%Unchanged
Essential Investment Partners LLC60$1700.00%00.0%Unchanged
SWAN Capital LLC47$1330.00%00.0%Unchanged
Eurizon Capital SGR S.p.A.45$1270.00%00.0%Unchanged
EverSource Wealth Advisors, LLC41$1160.00%−41−50.0%Reduced
Mosley Wealth Management36$1020.00%+36New
Harbor Investment Advisory, LLC4$110.00%00.0%Unchanged
Caitong International Asset Management Co., Ltd2$60.00%00.0%Unchanged
Nano Cap New Millennium Growth Fund L P0$00.00%−50,000−100.0%Sold out
Virtu Financial LLC0$00.00%−45,904−100.0%Sold out
Jump Financial, LLC0$00.00%−45,260−100.0%Sold out
Point72 Asset Management, L.P.0$00.00%−41,876−100.0%Sold out
HRT Financial LP0$00.00%−12,258−100.0%Sold out
QRG Capital Management, Inc.0$00.00%−10,990−100.0%Sold out
IMA Wealth, Inc.0$00.00%−70−100.0%Sold out