Baozun Inc.
BZUN- Exchange
- Nasdaq
- Industry
- Retail-Catalog & Mail-Order Houses
- SEC CIK
- 0001625414
In the last 90 days, Baozun Inc. insiders filed 8 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.
Key figures
- Market capNo recent share count in SEC filings
- –
- Insider buysLast 90 days, $296.3K in total
- 8
- Insider sellsOpen market, last 90 days
- 0
- 13F holdersQ2 2026, −1 vs. previous quarter
- 69
- 13F valueReported value at the end of Q2 2026
- $35.9M
- Superinvestors holdingAt the end of Q2 2026
- 0
Price chart
Financials
See financial statementsFrom SEC filings, in CNY.
- Revenue, FY2025
- CNY 9.95B
- +5.6% year over year
- Net income, FY2025
- CNY -242.1M
- No comparable prior period
- Free cash flow, FY2025
- CNY 313.9M
- No comparable prior period
Revenue flow, FY2025
Green is profit; orange is costs, expenses and taxes. Percentages are shares of revenue.
Net loss for FY2025: CNY 242.1M (2.4% of revenue).
Short interest
See short dataFrom FINRA, settlement date Oct 30, 2026.
- Short interest
- 622.2K
- Shares sold short
- Change
- −153.4K
- −19.8% vs. previous
- Days to cover
- 1.94
- At average daily volume
Superinvestors holding BZUN, Q2 2026
Go to the superinvestors tabNo superinvestor reported holding BZUN at the end of Q2 2026.
Latest insider trades
See all insider tradesOpen-market purchases and sales by Baozun Inc. insiders from Form 4, newest first.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Oct 23, 2026 (view filing)6:35 AM ET | Oct 21-22 | 2 days | Qiu WenbinChief Executive Officer | PPurchaseAmerican Depositary Shares | +11.4K | $3.50 | +$39.9K | +0.7%1.70M after | 2 lots |
| Oct 16, 2026 (view filing)6:13 AM ET | Oct 14 | 2 days | Qiu WenbinChief Executive Officer | PPurchaseAmerican Depositary Shares | +5.80K | $3.44 | +$20.0K | +0.3%1.68M after | |
| Oct 14, 2026 (view filing)6:20 AM ET | Oct 12-13 | 2 days | Qiu WenbinChief Executive Officer | PPurchaseAmerican Depositary Shares | +11.8K | $3.40 | +$40.2K | +0.7%1.68M after | 2 lots |
| Sep 22, 2026 (view filing)6:21 AM ET | Sep 18-21 | 4 days | Qiu WenbinChief Executive Officer | PPurchaseAmerican Depositary Shares | +13.9K | $2.87 | +$39.8K | +0.8%1.67M after | 2 lots |
| Sep 18, 2026 (view filing)6:48 AM ET | Sep 16-17 | 2 days | Qiu WenbinChief Executive Officer | PPurchaseAmerican Depositary Shares | +14.4K | $2.79 | +$40.2K | +0.9%1.65M after | 2 lots |
| Sep 17, 2026 (view filing)6:09 AM ET | Sep 15 | 2 days | Wu JunhuaChief Strategy Officer | PPurchaseAmerican Depositary Shares | +13.9K | $2.73 | +$37.9K | +5.2%281.2K after | |
| Sep 16, 2026 (view filing)6:14 AM ET | Sep 14-15 | 2 days | Qiu WenbinChief Executive Officer | PPurchaseAmerican Depositary Shares | +14.6K | $2.73 | +$39.9K | +0.9%1.64M after | 2 lots |
| Sep 4, 2026 (view filing)6:08 AM ET | Sep 2 | 2 days | Wu JunhuaChief Strategy Officer | PPurchaseAmerican Depositary Shares | +13.5K | $2.85 | +$38.5K | +5.3%267.3K after | |
| Jun 26, 2026 (view filing) | Jun 24 | 2 days | Wu JunhuaChief Strategy Officer | PPurchaseAmerican Depositary Shares | +29.0K | $2.85 | +$82.7K | +12.9%253.8K after | |
| Jun 24, 2026 (view filing) | Jun 22 | 2 days | Qiu WenbinChief Executive Officer | PPurchaseAmerican Depositary Shares | +10.0K | $2.81 | +$28.1K | +0.6%1.62M after |
Top 10 13F holders, Q2 2026
See all 69 holdersThe largest institutional positions in Baozun Inc. at the end of Q2 2026; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Schroder Investment Management Group | 2,414,558 | $6.88M | 0.00% | 00.0% | Unchanged |
| Acadian Asset Management LLC | 2,116,457 | $5.98M | 0.01% | 00.0% | Unchanged |
| Two Sigma Investments, LP | 1,114,919 | $3.16M | 0.00% | +151,404+15.7% | Added |
| Arrowstreet Capital, Limited Partnership | 890,508 | $2.52M | 0.00% | +511,736+135.1% | Added |
| Marshall Wace, LLP | 780,391 | $2.21M | 0.00% | +231,976+42.3% | Added |
| Dimensional Fund Advisors LP | 568,534 | $1.61M | 0.00% | −25,135−4.2% | Reduced |
| Morgan Stanley | 526,315 | $1.49M | 0.00% | −7,695−1.4% | Reduced |
| Citadel Advisors LLC | 499,047 | $1.41M | 0.00% | +387,103+345.8% | Added |
| First Beijing Investment Ltd | 432,828 | $1.22M | 0.05% | −11,500−2.6% | Reduced |
| AIA Group Ltd | 399,018 | $1.13M | 0.01% | 00.0% | Unchanged |
Holders of 5% or more of BZUN
See all 1 holders and filingsHolders whose latest Schedule 13D or 13G filing reports 5% or more of Baozun Inc..
| Holder | Latest form | Stake | Change | First filed | Latest filing | Filing |
|---|---|---|---|---|---|---|
| Jesvinco Holdings Ltd | 13G/A | 7.70%13.4M shares | +0.20 ppfrom 7.50% | Feb 9, 20217 filings | Feb 12, 2026 | SEC |