Skip to main content
Livermore
Livermore
US stocksTW
ZHEN

Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 8 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

Four kinds of short-selling data, each measuring something different:

  • Short interest: shares sold short and not yet bought back, as of a settlement date. FINRA publishes it twice a month, about eight business days after the settlement date.
  • Daily short volume: shares sold short each day in off-exchange trades reported to FINRA. It counts trades, not open positions, and is published the next day.
  • Fails-to-deliver: shares not delivered by the settlement date. The SEC publishes them twice a month, about two weeks late.
  • ATS (dark pool) volume: weekly volume on alternative trading systems and other off-exchange venues. FINRA publishes it two to four weeks after the week.

More in the glossary.

Short interest

Shares sold short and not yet bought back, from FINRA, on every settlement date in the last two years.

Short interest
622.2K
Shares, settlement Oct 30, 2026
Change
−153.4K
−19.8% vs. Oct 15, 2026
Days to cover
1.94
Short interest ÷ average daily volume
Average daily volume
321.4K
Shares, as reported by FINRA
Short interest by settlement date
Oct 31, 2024: 1,038,089 sharesNov 15, 2024: 1,082,847 sharesNov 29, 2024: 983,782 sharesDec 13, 2024: 652,858 sharesDec 31, 2024: 878,198 sharesJan 15, 2025: 1,012,408 sharesJan 31, 2025: 1,027,098 sharesFeb 14, 2025: 1,208,487 sharesFeb 28, 2025: 1,114,072 sharesMar 14, 2025: 1,088,289 sharesMar 31, 2025: 1,128,812 sharesApr 15, 2025: 1,097,337 sharesApr 30, 2025: 1,001,570 sharesMay 15, 2025: 1,145,950 sharesMay 30, 2025: 1,081,337 sharesJun 13, 2025: 931,392 sharesJun 30, 2025: 853,422 sharesJul 15, 2025: 839,606 sharesJul 31, 2025: 778,612 sharesAug 15, 2025: 776,514 sharesAug 29, 2025: 841,066 sharesSep 15, 2025: 993,780 sharesSep 30, 2025: 694,675 sharesOct 15, 2025: 602,520 sharesOct 31, 2025: 537,697 sharesNov 14, 2025: 538,379 sharesNov 28, 2025: 589,482 sharesDec 15, 2025: 563,545 sharesDec 31, 2025: 521,736 sharesJan 15, 2026: 527,398 sharesJan 30, 2026: 495,009 sharesFeb 13, 2026: 491,295 sharesFeb 27, 2026: 547,305 sharesMar 13, 2026: 539,207 sharesMar 31, 2026: 531,855 sharesApr 15, 2026: 545,465 sharesApr 30, 2026: 594,047 sharesMay 15, 2026: 541,264 sharesMay 29, 2026: 490,820 sharesJun 15, 2026: 469,233 sharesJun 30, 2026: 484,961 sharesJul 15, 2026: 549,185 sharesJul 31, 2026: 585,713 sharesAug 14, 2026: 555,644 sharesAug 31, 2026: 612,354 sharesSep 15, 2026: 617,184 sharesSep 30, 2026: 612,313 sharesOct 15, 2026: 775,597 sharesOct 30, 2026: 622,242 shares
Short interest in BZUN by settlement date
Settlement dateShort interestChangeChange %Avg. daily volumeDays to cover
Oct 30, 2026622.2K−153.4K−19.8%321.4K1.94
Oct 15, 2026775.6K+163.3K+26.7%375.7K2.06
Sep 30, 2026612.3K−4.87K−0.8%228.6K2.68
Sep 15, 2026617.2K+4.83K+0.8%137.3K4.50
Aug 31, 2026612.4K+56.7K+10.2%191.8K3.19
Aug 14, 2026555.6K−30.1K−5.1%165.9K3.35
Jul 31, 2026585.7K+36.5K+6.7%281.6K2.08
Jul 15, 2026549.2K+64.2K+13.2%256.0K2.14
Jun 30, 2026485.0K+15.7K+3.4%274.6K1.77
Jun 15, 2026469.2K−21.6K−4.4%263.0K1.78
May 29, 2026490.8K−50.4K−9.3%298.4K1.65
May 15, 2026541.3K−52.8K−8.9%278.6K1.94
Apr 30, 2026594.0K+48.6K+8.9%504.0K1.18
Apr 15, 2026545.5K+13.6K+2.6%395.1K1.38
Mar 31, 2026531.9K−7.35K−1.4%464.2K1.15
Mar 13, 2026539.2K−8.10K−1.5%205.3K2.63
Feb 27, 2026547.3K+56.0K+11.4%174.5K3.14
Feb 13, 2026491.3K−3.71K−0.8%268.5K1.83
Jan 30, 2026495.0K−32.4K−6.1%270.2K1.83
Jan 15, 2026527.4K+5.66K+1.1%311.7K1.69
Dec 31, 2025521.7K−41.8K−7.4%153.1K3.41
Dec 15, 2025563.5K−25.9K−4.4%201.5K2.80
Nov 28, 2025589.5K+51.1K+9.5%212.9K2.77
Nov 14, 2025538.4K+682+0.1%145.8K3.69
Oct 31, 2025537.7K−64.8K−10.8%200.2K2.69
Oct 15, 2025602.5K−92.2K−13.3%247.3K2.44
Sep 30, 2025694.7K−299.1K−30.1%336.1K2.07
Sep 15, 2025993.8K+152.7K+18.2%1.04M1.00
Aug 29, 2025841.1K+64.6K+8.3%366.9K2.29
Aug 15, 2025776.5K−2.10K−0.3%124.6K6.23
Jul 31, 2025778.6K−61.0K−7.3%429.5K1.81
Jul 15, 2025839.6K−13.8K−1.6%196.1K4.28
Jun 30, 2025853.4K−78.0K−8.4%359.3K2.38
Jun 13, 2025931.4K−149.9K−13.9%162.2K5.74
May 30, 20251.08M−64.6K−5.6%222.0K4.87
May 15, 20251.15M+144.4K+14.4%587.6K1.95
Apr 30, 20251.00M−95.8K−8.7%302.6K3.31
Apr 15, 20251.10M−31.5K−2.8%479.1K2.29
Mar 31, 20251.13M+40.5K+3.7%301.0K3.75
Mar 14, 20251.09M−25.8K−2.3%222.9K4.88
Feb 28, 20251.11M−94.4K−7.8%390.3K2.85
Feb 14, 20251.21M+181.4K+17.7%514.0K2.35
Jan 31, 20251.03M+14.7K+1.5%440.1K2.33
Jan 15, 20251.01M+134.2K+15.3%405.9K2.49
Dec 31, 2024878.2K+225.3K+34.5%1.25M1.00
Dec 13, 2024652.9K−330.9K−33.6%626.0K1.04
Nov 29, 2024983.8K−99.1K−9.2%475.4K2.07
Nov 15, 20241.08M+44.8K+4.3%382.1K2.83
Oct 31, 20241.04M−201.9K−16.3%551.0K1.88

Fails-to-deliver

Shares that weren't delivered by the settlement date, from the SEC, for the last 30 dates with fails. The price is the previous day's closing price published by the SEC.

Fails-to-deliver in BZUN by settlement date
Settlement dateSharesPriceValue
Oct 9, 20262,561$3.25$8.32K
Oct 8, 20263,198$3.55$11.4K
Oct 1, 2026758$3.06$2.32K
Sep 30, 20262,312$3.05$7.05K
Sep 18, 20261,212$2.78$3.37K
Sep 2, 2026579$2.74$1.59K
Aug 4, 2026311$3.01$936.11
Jul 30, 20265,308$3.08$16.3K
Jul 20, 20261$2.51$2.51
Jul 17, 20263$2.56$7.68
Jul 14, 202646$2.77$127.42
Jul 2, 2026563$2.90$1.63K
Jun 5, 2026359$2.67$958.53
Jun 1, 2026926$2.59$2.40K
May 27, 20265,860$2.59$15.2K
May 21, 20262,695$2.54$6.85K
May 13, 20263,148$2.68$8.44K
Apr 30, 20264,391$2.76$12.1K
Apr 29, 20264,391$2.83$12.4K
Apr 23, 202628,000$2.92$81.8K
Apr 16, 20267,961$2.68$21.3K
Apr 14, 2026565$2.59$1.46K
Feb 10, 20261,942$2.68$5.20K
Feb 6, 20262,454$2.55$6.26K
Dec 5, 20251,067$2.93$3.13K
Nov 13, 20251$3.10$3.1
Oct 21, 202547,401$3.66$173.5K
Oct 20, 202547,401$3.29$155.9K
Sep 24, 20254,480$4.04$18.1K
Sep 12, 20251,412$4.46$6.30K

Daily short volume

Off-exchange short-sale volume, not short interest: shares sold short each day in trades reported to FINRA, for the last 30 trading days.

The short volume ratio isn't a sentiment gauge: market makers sell short to fill buy orders and to hedge, so short sales are usually about half of off-exchange volume.

Off-exchange short volume in BZUN by trade date
Trade dateShort volumeShort exemptOff-exchange volumeShort volume ratio
Nov 13, 202613,176040,48932.5%
Nov 12, 202627,110064,52542.0%
Nov 11, 202623,30711540,13558.1%
Nov 10, 202634,068075,67245.0%
Nov 9, 202625,890055,45446.7%
Nov 6, 202624,2111,83773,89832.8%
Nov 5, 202644,78315895,14547.1%
Nov 4, 202631,4271,00079,58039.5%
Nov 3, 202625,523049,21251.9%
Nov 2, 202622,397093,69623.9%
Oct 30, 202611,898043,41527.4%
Oct 29, 202633,816084,82839.9%
Oct 28, 202616,621060,70827.4%
Oct 27, 202661,5890133,19246.2%
Oct 26, 202670,5151,100138,87450.8%
Oct 23, 202621,494047,81445.0%
Oct 22, 202638,748090,61942.8%
Oct 21, 202654,8641,200206,41926.6%
Oct 20, 202638,073288121,33131.4%
Oct 19, 202662,3480144,95143.0%
Oct 16, 2026152,5430399,72538.2%
Oct 15, 2026109,8150379,44128.9%
Oct 14, 202634,7060130,39926.6%
Oct 13, 202643,592098,45444.3%
Oct 12, 202655,5280113,56548.9%
Oct 9, 202625,8511,81557,75044.8%
Oct 8, 202624,5203,422105,98023.1%
Oct 7, 202652,4750212,87224.7%
Oct 6, 2026109,0070254,54842.8%
Oct 5, 202652,5620102,22651.4%

ATS (dark pool) volume

Weekly volume on alternative trading systems (ATS) and other off-exchange (OTC) venues, from FINRA, for the last 12 weeks. ATS share is ATS volume ÷ (ATS + OTC volume), not a share of all trading.

Weekly ATS and OTC volume in BZUN
Week ofTierATS sharesATS tradesOther OTC sharesOther OTC tradesATS share
Oct 5, 2026T2193,3542,154553,9172,82525.9%
Sep 28, 2026T2156,0652,295315,9281,12633.1%
Sep 21, 2026T2156,3271,773331,0831,46132.1%
Sep 14, 2026T282,5071,175192,83890930.0%
Sep 7, 2026T228,772334106,72089221.2%
Aug 31, 2026T297,7601,105245,5921,17928.5%
Aug 24, 2026T2151,1051,950385,7001,66528.1%
Aug 17, 2026T262,8011,155217,02175822.4%
Aug 10, 2026T2105,315954131,92795544.4%
Aug 3, 2026T287,310999280,5691,18223.7%
Jul 27, 2026T2130,4231,518652,4441,92016.7%
Jul 20, 2026T2172,0951,564378,08295831.3%