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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by Baozun Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
5 filings
2 insiders, $196.3K in total
Open-market sells
0 filings
Insiders trading
2
Net value
+$196.3K
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for Baozun Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for Baozun Inc.
NameTitleLast reported holdingLast filingFilings, past year
Qiu WenbinChief Executive Officer1,666,772IndirectSep 22, 202619
Wu JunhuaChief Strategy Officer281,170Sep 17, 202612
Yu Bin HelenDirector17,269Sep 1, 20261
Ye ChangqingDirector17,269Jul 2, 20262
Hsia Hsien-Chieng SteveDirector–May 26, 20261
Yu BinDirector–May 26, 20261
Chan Yiu PongDirector–May 26, 20261
Zhu YanjieChief Financial Officer–Mar 31, 20261

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
Sep 22, 2026 (view filing)6:21 AM ETSep 18-214 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+13.9K$2.87+$39.8K+0.8%1.67M after2 lots
Sep 18, 2026 (view filing)6:48 AM ETSep 16-172 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+14.4K$2.79+$40.2K+0.9%1.65M after2 lots
Sep 17, 2026 (view filing)6:09 AM ETSep 152 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+13.9K$2.73+$37.9K+5.2%281.2K after
Sep 16, 2026 (view filing)6:14 AM ETSep 14-152 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+14.6K$2.73+$39.9K+0.9%1.64M after2 lots
Sep 4, 2026 (view filing)6:08 AM ETSep 22 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+13.5K$2.85+$38.5K+5.3%267.3K after
Jun 26, 2026 (view filing)Jun 242 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+29.0K$2.85+$82.7K+12.9%253.8K after
Jun 24, 2026 (view filing)Jun 222 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+10.0K$2.81+$28.1K+0.6%1.62M after
Jun 22, 2026 (view filing)Jun 17-185 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+20.0K$2.80+$56.0K+1.3%1.61M after2 lots
Jun 22, 2026 (view filing)Jun 175 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+18.5K$2.84+$52.5K+9.0%224.8K after
Jun 17, 2026 (view filing)Jun 15-162 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+20.0K$2.76+$55.1K+1.3%1.59M after2 lots
Jun 15, 2026 (view filing)Jun 11-124 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+20.0K$2.70+$53.9K+1.3%1.57M after2 lots
Jun 15, 2026 (view filing)Jun 114 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+18.0K$2.69+$48.4K+9.6%206.3K after
Jun 11, 2026 (view filing)Jun 9-102 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+20.0K$2.68+$53.6K+1.3%1.55M after2 lots
Jun 9, 2026 (view filing)Jun 5-84 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+20.0K$2.71+$54.2K+1.3%1.53M after2 lots
Jun 5, 2026 (view filing)Jun 3-42 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+20.0K$2.65+$53.0K+1.3%1.51M after2 lots
Jun 3, 2026 (view filing)Jun 12 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+20.0K$2.70+$54.0K+11.9%188.3K after
Jun 3, 2026 (view filing)Jun 1-22 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+20.0K$2.71+$54.2K+1.4%1.49M after2 lots
Jun 1, 2026 (view filing)May 284 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+19.5K$2.56+$49.9K+13.1%168.3K after
Jun 1, 2026 (view filing)May 28-294 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+20.0K$2.57+$51.3K+1.4%1.47M after2 lots
May 28, 2026 (view filing)May 26-272 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+20.0K$2.57+$51.3K+1.4%1.45M after2 lots
May 28, 2026 (view filing)May 262 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+10.0K$2.55+$25.5K+7.2%148.8K after
Apr 21, 2026 (view filing)Apr 174 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+16.0K$3.14+$50.2K+1.1%1.43M after
Apr 17, 2026 (view filing)Apr 15-162 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+28.5K$2.79+$79.5K+2.1%1.42M after2 lots
Apr 15, 2026 (view filing)Apr 13-142 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+23.6K$2.55+$60.3K+1.7%1.39M after2 lots
Apr 14, 2026 (view filing)Apr 10-134 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+16.5K$2.46+$40.5K+13.5%138.8K after2 lots
Apr 13, 2026 (view filing)Apr 9-104 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+24.1K$2.50+$60.2K+1.8%1.37M after2 lots
Apr 10, 2026 (view filing)Apr 82 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+30.9K$2.54+$78.5K+33.8%122.3K after
Apr 9, 2026 (view filing)Apr 7-82 daysQiu WenbinChief Executive OfficerPPurchaseAmerican Depositary Shares+23.6K$2.54+$60.0K+1.8%1.34M after2 lots
Apr 6, 2026 (view filing)Apr 24 daysWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+30.0K$2.47+$74.1K+48.8%91.4K after
Apr 1, 2026 (view filing)Mar 311 dayWu JunhuaChief Strategy OfficerPPurchaseAmerican Depositary Shares+14.0K$2.40+$33.6K+29.5%61.4K after