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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

13F holders, Q1 2025

Institutional positions in Baozun Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
65
−7 vs. Q4 2024
Shares held
10.3M
−300.8K (−2.8%) vs. Q4 2024
Total value
$28.2M
−$635.4K (−2.2%) vs. Q4 2024
New holders
5
16 more added
Sold out
12
23 more reduced

1 institution that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 65 institutions
Q1 2021: 193 institutionsQ2 2021: 187 institutionsQ3 2021: 160 institutionsQ4 2021: 130 institutionsQ1 2022: 115 institutionsQ2 2022: 103 institutionsQ3 2022: 90 institutionsQ4 2022: 93 institutionsQ1 2023: 93 institutionsQ2 2023: 78 institutionsQ3 2023: 75 institutionsQ4 2023: 75 institutionsQ1 2024: 65 institutionsQ2 2024: 67 institutionsQ3 2024: 67 institutionsQ4 2024: 73 institutionsQ1 2025: 65 institutionsQ2 2025: 68 institutionsQ3 2025: 68 institutionsQ4 2025: 70 institutionsQ1 2026: 70 institutionsQ2 2026: 69 institutions
Value heldQ1 2025: $28.2M
Q1 2021: $1.74BQ2 2021: $1.62BQ3 2021: $674.5MQ4 2021: $543.2MQ1 2022: $267.5MQ2 2022: $262.2MQ3 2022: $138.4MQ4 2022: $86.4MQ1 2023: $117.6MQ2 2023: $70.7MQ3 2023: $52.1MQ4 2023: $43.5MQ1 2024: $28.6MQ2 2024: $27.1MQ3 2024: $42.5MQ4 2024: $28.9MQ1 2025: $28.2MQ2 2025: $24.0MQ3 2025: $41.0MQ4 2025: $28.1MQ1 2026: $27.2MQ2 2026: $35.9M
Institutions holding BZUN and their total value by quarter
QuarterHoldersValue
Q2 202669$35.9M
Q1 202670$27.2M
Q4 202570$28.1M
Q3 202568$41.0M
Q2 202568$24.0M
Q1 202565$28.2M
Q4 202473$28.9M
Q3 202467$42.5M
Q2 202467$27.1M
Q1 202465$28.6M
Q4 202375$43.5M
Q3 202375$52.1M
Q2 202378$70.7M
Q1 202393$117.6M
Q4 202293$86.4M
Q3 202290$138.4M
Q2 2022103$262.2M
Q1 2022115$267.5M
Q4 2021130$543.2M
Q3 2021160$674.5M
Q2 2021187$1.62B
Q1 2021193$1.74B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q4 2024.

Institutions holding BZUN in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Schroder Investment Management Group2,301,500$6.44M0.01%00.0%Unchanged
Acadian Asset Management LLC2,113,426$5.76M0.02%−32,106−1.5%Reduced
Two Sigma Advisers, LP760,022$2.07M0.00%−98,100−11.4%Reduced
Morgan Stanley594,316$1.62M0.00%+116,327+24.3%Added
Dimensional Fund Advisors LP570,560$1.56M0.00%−27,624−4.6%Reduced
Two Sigma Investments, LP441,913$1.21M0.00%−287,886−39.4%Reduced
AIA Group Ltd399,018$1.09M0.03%00.0%Unchanged
Arrowstreet Capital, Limited Partnership373,857$1.02M0.00%+288,736+339.2%Added
Susquehanna International Group, LLP356,912$974.4K0.00%+70,041+24.4%Added
Gsa Capital Partners LLP290,959$794.0K0.07%+154,787+113.7%Added
Renaissance Technologies LLC213,716$583.4K0.00%−59,337−21.7%Reduced
Walleye Capital LLC209,590$572.2K0.01%−96,501−31.5%Reduced
Citadel Advisors LLC186,055$507.9K0.00%+13,094+7.6%Added
JPMorgan Chase & Co161,424$440.7K0.00%+1,246+0.8%Added
Bank of America Corp120,624$329.3K0.00%+19,656+19.5%Added
Goldman Sachs Group Inc113,453$309.7K0.00%−26,833−19.1%Reduced
Capitolis Liquid Global Markets LLC110,000$300.3K0.00%+110,000New
Group One Trading, L.P.106,860$291.7K0.01%−52,580−33.0%Reduced
Commonwealth of Pennsylvania Public School Empls Retrmt Sys92,523$252.6K0.00%00.0%Unchanged
Marex Group plc88,444$241.5K0.00%−9,818−10.0%Reduced
Qube Research & Technologies Ltd71,059$194.0K0.00%+4,435+6.7%Added
Rhumbline Advisers63,487$173.3K0.00%−11,688−15.5%Reduced
Cubist Systematic Strategies, LLC60,724$165.8K0.00%−20,488−25.2%Reduced
Marshall Wace, LLP59,440$162.3K0.00%−18,692−23.9%Reduced
UBS Group AG51,781$141.4K0.00%+48,444+1,451.7%Added
RBF Capital, LLC47,900$130.8K0.01%−15,000−23.8%Reduced
Simplex Trading, LLC45,135$123.0K0.00%+4,603+11.4%Added
State Street Corp43,149$117.8K0.00%−1,933−4.3%Reduced
Invesco Ltd.38,434$104.9K0.00%+1,076+2.9%Added
Geode Capital Management, LLC32,067$87.5K0.00%00.0%Unchanged
New York State Common Retirement Fund23,914$65.3K0.00%00.0%Unchanged
Millennium Management LLC23,314$63.6K0.00%−98,587−80.9%Reduced
Leonteq Securities AG21,344$58.5K0.00%+5,000+30.6%Added
BNP Paribas Arbitrage, SA20,449$55.8K0.00%+2,920+16.7%Added
Cetera Investment Advisers19,548$53.4K0.00%+4,878+33.3%Added
Wolverine Trading, LLC13,330$37.3K0.00%−8,155−38.0%Reduced
QRG Capital Management, Inc.10,628$29.0K0.00%−10,464−49.6%Reduced
PFG Investments, LLC10,200$27.8K0.00%00.0%Unchanged
Storebrand Asset Management AS5,068$13.8K0.00%−1,783−26.0%Reduced
Tower Research Capital LLC (TRC)4,576$12.5K0.00%−7,075−60.7%Reduced
North Star Investment Management Corp.2,900$7.92K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC1,591$4.34K0.00%+1,591New
Advisor Group Holdings, Inc.925$2.52K0.00%+525+131.3%Added
BlackRock, Inc.827$2.26K0.00%−220−21.0%Reduced
Wells Fargo & Company821$2.24K0.00%−4,905−85.7%Reduced
The PNC Financial Services Group, Inc.427$1.17K0.00%−72−14.4%Reduced
National Bank of Canada276$7530.00%00.0%Unchanged
SBI Securities Co., Ltd.272$7430.00%00.0%Unchanged
Signaturefd, LLC250$6830.00%00.0%Unchanged
Walleye Trading LLC228$6220.00%+228New
Federation des caisses Desjardins du Quebec200$5460.00%−25−11.1%Reduced
Compagnie Lombard Odier SCmA200$5460.00%00.0%Unchanged
EverSource Wealth Advisors, LLC192$5240.00%+73+61.3%Added
GWM Advisors LLC150$4100.00%+150New
TD Waterhouse Canada Inc.133$3640.00%00.0%Unchanged
Ronald Blue Trust, Inc.90$2460.00%00.0%Unchanged
Main Street Group, LTD78$2130.00%00.0%Unchanged
Adirondack Trust Co75$2040.00%00.0%Unchanged
Citigroup Inc61$1670.00%00.0%Unchanged
SWAN Capital LLC47$1280.00%00.0%Unchanged
Principal Securities, Inc.44$1200.00%00.0%Unchanged
Mascoma Wealth Management LLC30$820.00%+30New
Jones Financial Companies LLLP14$390.00%00.0%Unchanged
Northwestern Mutual Wealth Management Co1$30.00%00.0%Unchanged
IFP Advisors, Inc1$30.00%00.0%Unchanged
Jump Financial, LLC0$00.00%−77,917−100.0%Sold out
XTX Topco Ltd0$00.00%−39,310−100.0%Sold out
Connor, Clark & Lunn Investment Management Ltd.0$00.00%−38,862−100.0%Sold out
HB Wealth Management, LLC0$00.00%−30,000−100.0%Sold out
Jane Street Group, LLC0$00.00%−15,385−100.0%Sold out
Quadrature Capital Ltd0$00.00%−13,886−100.0%Sold out
HRT Financial LP0$00.00%−13,385−100.0%Sold out
Centiva Capital, LP0$00.00%−12,864−100.0%Sold out
Mercer Global Advisors Inc0$00.00%−12,135−100.0%Sold out
Clear Street Markets LLC0$00.00%−4,061−100.0%Sold out
Royal Bank of Canada0$00.00%−966−100.0%Sold out
Harbour Investments, Inc.0$00.00%−32−100.0%Sold out
Global Retirement Partners, LLC––––Not filed