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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

13F holders, Q3 2025

Institutional positions in Baozun Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
68
0 vs. Q2 2025
Shares held
10.1M
+520.3K (+5.4%) vs. Q2 2025
Total value
$41.0M
+$17.0M (+70.6%) vs. Q2 2025
New holders
9
20 more added
Sold out
9
15 more reduced

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 68 institutions
Q1 2021: 193 institutionsQ2 2021: 187 institutionsQ3 2021: 160 institutionsQ4 2021: 130 institutionsQ1 2022: 115 institutionsQ2 2022: 103 institutionsQ3 2022: 90 institutionsQ4 2022: 93 institutionsQ1 2023: 93 institutionsQ2 2023: 78 institutionsQ3 2023: 75 institutionsQ4 2023: 75 institutionsQ1 2024: 65 institutionsQ2 2024: 67 institutionsQ3 2024: 67 institutionsQ4 2024: 73 institutionsQ1 2025: 65 institutionsQ2 2025: 68 institutionsQ3 2025: 68 institutionsQ4 2025: 70 institutionsQ1 2026: 70 institutionsQ2 2026: 69 institutions
Value heldQ3 2025: $41.0M
Q1 2021: $1.74BQ2 2021: $1.62BQ3 2021: $674.5MQ4 2021: $543.2MQ1 2022: $267.5MQ2 2022: $262.2MQ3 2022: $138.4MQ4 2022: $86.4MQ1 2023: $117.6MQ2 2023: $70.7MQ3 2023: $52.1MQ4 2023: $43.5MQ1 2024: $28.6MQ2 2024: $27.1MQ3 2024: $42.5MQ4 2024: $28.9MQ1 2025: $28.2MQ2 2025: $24.0MQ3 2025: $41.0MQ4 2025: $28.1MQ1 2026: $27.2MQ2 2026: $35.9M
Institutions holding BZUN and their total value by quarter
QuarterHoldersValue
Q2 202669$35.9M
Q1 202670$27.2M
Q4 202570$28.1M
Q3 202568$41.0M
Q2 202568$24.0M
Q1 202565$28.2M
Q4 202473$28.9M
Q3 202467$42.5M
Q2 202467$27.1M
Q1 202465$28.6M
Q4 202375$43.5M
Q3 202375$52.1M
Q2 202378$70.7M
Q1 202393$117.6M
Q4 202293$86.4M
Q3 202290$138.4M
Q2 2022103$262.2M
Q1 2022115$267.5M
Q4 2021130$543.2M
Q3 2021160$674.5M
Q2 2021187$1.62B
Q1 2021193$1.74B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q2 2025.

Institutions holding BZUN in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Schroder Investment Management Group2,301,500$9.30M0.01%00.0%Unchanged
Acadian Asset Management LLC2,131,487$8.62M0.02%+48,032+2.3%Added
Morgan Stanley700,383$2.84M0.00%+235,252+50.6%Added
Two Sigma Advisers, LP615,622$2.49M0.00%+33,900+5.8%Added
Dimensional Fund Advisors LP603,016$2.44M0.00%+11,593+2.0%Added
Arrowstreet Capital, Limited Partnership470,256$1.90M0.00%+81,777+21.1%Added
AIA Group Ltd399,018$1.62M0.03%00.0%Unchanged
Marshall Wace, LLP269,836$1.09M0.00%+218,268+423.3%Added
Goldman Sachs Group Inc249,602$1.01M0.00%+165,214+195.8%Added
JPMorgan Chase & Co223,705$906.0K0.00%+52,654+30.8%Added
Gsa Capital Partners LLP205,673$833.0K0.07%+46,312+29.1%Added
Renaissance Technologies LLC195,016$789.8K0.00%−5,000−2.5%Reduced
UBS Group AG186,863$756.8K0.00%−40,005−17.6%Reduced
Walleye Capital LLC158,539$642.1K0.01%+91,410+136.2%Added
Qube Research & Technologies Ltd156,254$632.8K0.00%+7,304+4.9%Added
D. E. Shaw & Co., Inc.145,823$590.6K0.00%+103,880+247.7%Added
Bank of America Corp125,165$506.9K0.00%+97,134+346.5%Added
Marex Group plc104,706$424.1K0.01%00.0%Unchanged
Polunin Capital Partners Ltd107,623$424.0K0.06%+107,623New
Commonwealth of Pennsylvania Public School Empls Retrmt Sys92,523$374.7K0.00%00.0%Unchanged
Citadel Advisors LLC88,479$358.3K0.00%−147,719−62.5%Reduced
Cubist Systematic Strategies, LLC59,838$242.3K0.00%+15,843+36.0%Added
RBF Capital, LLC47,900$194.0K0.01%00.0%Unchanged
Susquehanna International Group, LLP45,926$186.0K0.00%−219,909−82.7%Reduced
State Street Corp41,206$166.9K0.00%−1,943−4.5%Reduced
Group One Trading, L.P.39,770$161.1K0.00%+39,770New
Centiva Capital, LP39,539$160.1K0.01%+39,539New
Invesco Ltd.36,008$145.8K0.00%−507−1.4%Reduced
Cetera Investment Advisers35,942$145.6K0.00%+23,394+186.4%Added
Geode Capital Management, LLC32,067$129.9K0.00%00.0%Unchanged
Mackenzie Financial Corp25,089$101.6K0.00%+25,089New
New York State Common Retirement Fund23,914$96.9K0.00%00.0%Unchanged
Headlands Technologies LLC22,881$92.7K0.01%+20,927+1,071.0%Added
Millennium Management LLC21,187$85.8K0.00%−15,877−42.8%Reduced
BNP Paribas Arbitrage, SA20,642$83.6K0.00%−10,401−33.5%Reduced
Two Sigma Securities, LLC18,090$73.3K0.01%+18,090New
Jane Street Group, LLC16,668$67.5K0.00%+631+3.9%Added
Russell Investments Group, Ltd.15,853$64.0K0.00%+15,853New
Simplex Trading, LLC13,948$56.0K0.00%−55,165−79.8%Reduced
LPL Financial LLC13,338$54.0K0.00%+13,338New
PFG Investments, LLC10,200$41.3K0.00%00.0%Unchanged
Storebrand Asset Management AS5,068$20.5K0.00%00.0%Unchanged
Tower Research Capital LLC (TRC)4,001$16.2K0.00%−523−11.6%Reduced
Rhumbline Advisers3,598$14.6K0.00%−210−5.5%Reduced
North Star Investment Management Corp.2,900$11.7K0.00%00.0%Unchanged
Walleye Trading LLC1,265$5.12K0.00%+850+204.8%Added
GWM Advisors LLC1,231$4.99K0.00%+1,081+720.7%Added
Leonteq Securities AG1,008$4.08K0.00%−15,336−93.8%Reduced
BlackRock, Inc.827$3.35K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC800$3.24K0.00%00.0%Unchanged
Wells Fargo & Company785$3.18K0.00%−36−4.4%Reduced
Advisor Group Holdings, Inc.675$2.70K0.00%00.0%Unchanged
Groupe la Francaise327$1.13K0.00%+327New
National Bank of Canada275$1.11K0.00%−1−0.4%Reduced
SBI Securities Co., Ltd.257$1.04K0.00%−16−5.9%Reduced
Signaturefd, LLC250$1.01K0.00%00.0%Unchanged
Compagnie Lombard Odier SCmA200$8100.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec200$8100.00%00.0%Unchanged
Citigroup Inc115$4660.00%+54+88.5%Added
Ronald Blue Trust, Inc.90$3650.00%00.0%Unchanged
Main Street Group, LTD78$3170.00%00.0%Unchanged
Adirondack Trust Co75$3030.00%00.0%Unchanged
Rockefeller Capital Management L.P.50$2030.00%+50New
SWAN Capital LLC47$1900.00%00.0%Unchanged
Mascoma Wealth Management LLC30$1220.00%00.0%Unchanged
Jones Financial Companies LLLP14$570.00%00.0%Unchanged
Northwestern Mutual Wealth Management Co1$40.00%00.0%Unchanged
IFP Advisors, Inc1$40.00%00.0%Unchanged
Two Sigma Investments, LP0$00.00%−284,097−100.0%Sold out
XTX Topco Ltd0$00.00%−101,343−100.0%Sold out
Jump Financial, LLC0$00.00%−69,654−100.0%Sold out
Quadrature Capital Ltd0$00.00%−24,323−100.0%Sold out
Raymond James Financial Inc0$00.00%−1,705−100.0%Sold out
Caitong International Asset Management Co., Ltd0$00.00%−611−100.0%Sold out
The PNC Financial Services Group, Inc.0$00.00%−400−100.0%Sold out
EverSource Wealth Advisors, LLC0$00.00%−108−100.0%Sold out
Total Investment Management Inc0$00.00%−32−100.0%Sold out