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Baozun Inc.

BZUN
Exchange
Nasdaq
Industry
Retail-Catalog & Mail-Order Houses
SEC CIK
0001625414

In the last 90 days, Baozun Inc. insiders filed 5 open-market purchases and 0 sales; 69 institutions reported holding it in 13F filings for Q2 2026, worth $35.9M in total; no superinvestor holds it.

13F holders, Q3 2021

Institutional positions in Baozun Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
160
−24 vs. Q2 2021
Shares held
39.2M
−6.50M (−14.2%) vs. Q2 2021
Total value
$674.5M
−$942.1M (−58.3%) vs. Q2 2021
New holders
15
60 more added
Sold out
39
56 more reduced

3 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BZUN on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 160 institutions
Q1 2021: 193 institutionsQ2 2021: 187 institutionsQ3 2021: 160 institutionsQ4 2021: 130 institutionsQ1 2022: 115 institutionsQ2 2022: 103 institutionsQ3 2022: 90 institutionsQ4 2022: 93 institutionsQ1 2023: 93 institutionsQ2 2023: 78 institutionsQ3 2023: 75 institutionsQ4 2023: 75 institutionsQ1 2024: 65 institutionsQ2 2024: 67 institutionsQ3 2024: 67 institutionsQ4 2024: 73 institutionsQ1 2025: 65 institutionsQ2 2025: 68 institutionsQ3 2025: 68 institutionsQ4 2025: 70 institutionsQ1 2026: 70 institutionsQ2 2026: 69 institutions
Value heldQ3 2021: $674.5M
Q1 2021: $1.74BQ2 2021: $1.62BQ3 2021: $674.5MQ4 2021: $543.2MQ1 2022: $267.5MQ2 2022: $262.2MQ3 2022: $138.4MQ4 2022: $86.4MQ1 2023: $117.6MQ2 2023: $70.7MQ3 2023: $52.1MQ4 2023: $43.5MQ1 2024: $28.6MQ2 2024: $27.1MQ3 2024: $42.5MQ4 2024: $28.9MQ1 2025: $28.2MQ2 2025: $24.0MQ3 2025: $41.0MQ4 2025: $28.1MQ1 2026: $27.2MQ2 2026: $35.9M
Institutions holding BZUN and their total value by quarter
QuarterHoldersValue
Q2 202669$35.9M
Q1 202670$27.2M
Q4 202570$28.1M
Q3 202568$41.0M
Q2 202568$24.0M
Q1 202565$28.2M
Q4 202473$28.9M
Q3 202467$42.5M
Q2 202467$27.1M
Q1 202465$28.6M
Q4 202375$43.5M
Q3 202375$52.1M
Q2 202378$70.7M
Q1 202393$117.6M
Q4 202293$86.4M
Q3 202290$138.4M
Q2 2022103$262.2M
Q1 2022115$267.5M
Q4 2021130$543.2M
Q3 2021160$674.5M
Q2 2021187$1.62B
Q1 2021193$1.74B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding Baozun Inc.; share changes are against Q2 2021.

Institutions holding BZUN in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Swedbank AB10,903$191.1K0.00%00.0%Unchanged
Vontobel Holding Ltd.10,898$191.0K0.00%+3,178+41.2%Added
Manufacturers Life Insurance Company, The10,800$189.0K0.00%+600+5.9%Added
Nomura Holdings Inc10,847$188.0K0.00%+297+2.8%Added
Trexquant Investment LP10,349$181.0K0.01%−2,771−21.1%Reduced
Caisse de Depot Et Placement du Quebec10,306$181.0K0.00%+400+4.0%Added
Gulf International Bank (UK) Ltd9,000$157.0K0.00%00.0%Unchanged
APG Asset Management N.V.10,152$154.0K0.00%+2,054+25.4%Added
Macquarie Group Ltd7,198$127.0K0.00%−112,059−94.0%Reduced
Boothbay Fund Management, LLC19,776$116.0K0.00%00.0%Unchanged
US Bancorp5,996$106.0K0.00%+2,491+71.1%Added
DekaBank Deutsche Girozentrale5,194$92.0K0.00%−444−7.9%Reduced
Signaturefd, LLC4,982$87.0K0.00%+3,804+322.9%Added
Quadrant Capital Group LLC4,828$85.0K0.01%+2,777+135.4%Added
Ensign Peak Advisors, Inc3,950$69.0K0.00%00.0%Unchanged
Aubrey Capital Management Ltd3,900$68.4K0.02%00.0%Unchanged
North Star Investment Management Corp.2,900$51.0K0.00%00.0%Unchanged
Edmond de Rothschild Holding S.A.2,000$35.0K0.00%−63,490−96.9%Reduced
Royal Bank of Canada1,810$32.0K0.00%−5,554−75.4%Reduced
Newbridge Financial Services Group, Inc.1,825$32.0K0.02%−400−18.0%Reduced
Parallel Advisors, LLC1,676$29.0K0.00%+1,372+451.3%Added
Eaton Vance Management1,465$26.0K0.00%+710+94.0%Added
Federation des caisses Desjardins du Quebec1,435$25.2K0.00%00.0%Unchanged
Patriot Financial Group Insurance Agency, LLC1,405$25.0K0.00%00.0%Unchanged
Heritage Wealth Management, LLC1,193$21.0K0.01%−349−22.6%Reduced
Shell Asset Management Co1,106$19.0K0.00%−1,710−60.7%Reduced
Caption Management, LLC1,000$18.0K0.00%−2,500−71.4%Reduced
Cutler Group LP1,042$18.0K0.00%+1,042New
The PNC Financial Services Group, Inc.886$16.0K0.00%−256−22.4%Reduced
Clearstead Advisors, LLC927$16.0K0.00%00.0%Unchanged
Brewin Dolphin Ltd801$14.0K0.00%00.0%Unchanged
American International Group, Inc.720$13.0K0.00%00.0%Unchanged
Evolution Wealth Advisors, LLC600$11.0K0.00%+600New
Jacobi Capital Management LLC500$9.00K0.00%−1,200−70.6%Reduced
Covington Capital Management500$9.00K0.00%00.0%Unchanged
Tradition Wealth Management, LLC500$9.00K0.00%00.0%Unchanged
New York State Common Retirement Fund389$7.00K0.00%00.0%Unchanged
Lindbrook Capital, LLC347$6.00K0.00%−71−17.0%Reduced
TSFG, LLC300$5.00K0.00%00.0%Unchanged
Oasis Management Co Ltd.300$5.00K0.00%+200+200.0%Added
Gerber Kawasaki Wealth & Investment Management340$5.00K0.00%+340New
Tower Research Capital LLC (TRC)239$4.00K0.00%−6,528−96.5%Reduced
Banque Cantonale Vaudoise149$3.00K0.00%−851−85.1%Reduced
HighMark Wealth Management LLC130$2.00K0.00%00.0%Unchanged
Laurel Wealth Advisors LLC100$2.00K0.00%00.0%Unchanged
FMR LLC132$2.00K0.00%+79+149.1%Added
Fieldpoint Private Securities, LLC90$2.00K0.00%+15+20.0%Added
Evoke Wealth, LLC104$1.00K0.00%−4−3.7%Reduced
Adirondack Trust Co75$1.00K0.00%00.0%Unchanged
Sound Income Strategies, LLC73$1.00K0.00%00.0%Unchanged
Harbour Investments, Inc.60$1.00K0.00%00.0%Unchanged
Bedel Financial Consulting, Inc.45$1.00K0.00%00.0%Unchanged
Raffa Wealth Management, LLC19$3330.00%00.0%Unchanged
Exane Derivatives4$700.00%−9,280−100.0%Reduced
Northwestern Mutual Wealth Management Co16$00.00%−395−96.1%Reduced
Cribstone Capital Management, LLC8$00.00%00.0%Unchanged
Berman Capital Advisors, LLC29$00.00%+11+61.1%Added
Assetmark, Inc1$00.00%+1New
Glassman Wealth Services16$00.00%+16New
Center for Financial Planning, Inc.1$00.00%+1New
Matthews International Capital Management LLC0$00.00%−1,115,600−100.0%Sold out
Grandeur Peak Global Advisors, LLC0$00.00%−607,276−100.0%Sold out
Norges Bank0$00.00%−483,001−100.0%Sold out
ProShare Advisors LLC0$00.00%−318,375−100.0%Sold out
Nepsis, Inc.0$00.00%−283,285−100.0%Sold out
California Public Employees Retirement System0$00.00%−127,613−100.0%Sold out
Bessemer Group Inc0$00.00%−106,550−100.0%Sold out
Thomas White International Ltd0$00.00%−101,864−100.0%Sold out
Parallax Volatility Advisers, L.P.0$00.00%−53,142−100.0%Sold out
Jane Street Group, LLC0$00.00%−51,758−100.0%Sold out
Belpointe Asset Management LLC0$00.00%−37,600−100.0%Sold out
Point72 Hong Kong Ltd0$00.00%−23,066−100.0%Sold out
Ocean Arete Ltd0$00.00%−19,133−100.0%Sold out
Standard Life Aberdeen plc0$00.00%−10,204−100.0%Sold out
Ameriprise Financial Inc0$00.00%−10,166−100.0%Sold out
Landsberg, Bennett, & Dubbaneh LLC0$00.00%−9,253−100.0%Sold out
Banco Bilbao Vizcaya Argentaria, S.A.0$00.00%−9,339−100.0%Sold out
Prospera Financial Services Inc0$00.00%−9,190−100.0%Sold out
Blair William & Co0$00.00%−8,444−100.0%Sold out
XTX Topco Ltd0$00.00%−7,986−100.0%Sold out
Cambridge Investment Research Advisors, Inc.0$00.00%−7,711−100.0%Sold out
Price T Rowe Associates Inc0$00.00%−7,600−100.0%Sold out
Jump Financial, LLC0$00.00%−6,822−100.0%Sold out
Raymond James Financial Services Advisors, Inc.0$00.00%−6,705−100.0%Sold out
Balyasny Asset Management LLC0$00.00%−6,574−100.0%Sold out
Voya Investment Management LLC0$00.00%−6,448−100.0%Sold out
Cary Street Partner Investment Advisory LLC0$00.00%−5,878−100.0%Sold out
Lazard Asset Management LLC0$00.00%−3,646−100.0%Sold out
FNY Investment Advisers, LLC0$00.00%−3,500−100.0%Sold out
Advisory Services Network, LLC0$00.00%−1,350−100.0%Sold out
Spire Wealth Management0$00.00%−1,000−100.0%Sold out
Exos Asset Management LLC0$00.00%−773−100.0%Sold out
Orion Capital Management LLC0$00.00%−650−100.0%Sold out
FORA Capital, LLC0$00.00%−534−100.0%Sold out
American Portfolios Advisors0$00.00%−127−100.0%Sold out
Toronto Dominion Bank0$00.00%−112−100.0%Sold out
HM Payson & Co0$00.00%−33−100.0%Sold out
Enterprise Financial Services Corp0$00.00%−41−100.0%Sold out
BDO Wealth Advisors, LLC0$00.00%−30−100.0%Sold out
Pictet Asset Management Ltd––––Not filed